Marcy Eisenstadt Freeman Email & Phone Number

Chicago, Il, Us

Marcyfreemancomedy@gmail.com Comedic entertainment including Stand Up and Improv encompassing stories of being a Working Mom, Parenting, Traveling, Job Search and more. Trained at Second City Chicago

Senior Marketing Leader of Pacific Tango Group (Pacifictangogroup.com) to help on-shore products and services from Asia-Pacific countries to the US Market applying my expertise in developing and executing sound Marketing and Go to Market Strategies for launching new products in the Americas.Also started MEF Product Marketing consultancy (Mefproductmarketing.com), a marketing strategy, product management and product marketing innovation consultancy.Received federal grant to take Integrated Marketing Certificate Program at DePaul University. Individual certificates granted in Practical Internet Marketing; Digital Marketing Fundamentals; Social Media Marketing; Multi-Channel Marketing along with Search Engine Optimization (SEO) Seminar all taught from local leaders in their areas of expertise.

St. Leonards, New South Wales, Au

Global strategic planning, product development and launch for microbiome portfolio including prebiotics, probiotics and postbiotics. Budget Management. Collateral development and execution. Directed Strategic Market Research to ensure products and marketing materials are appropriate globally. Develop recommendations for geographic expansion/country prioritizations.• Managed NPD marketing efforts to launch 1st Medical Food by company in category in U.S.- Facilitated filing of 1st provisional patent for company on product due to unique formulation.• Recognized for efforts to gain alignment from Global Regulatory to approve content for DTC/website launch of portfolio in Italy.• Created content articles optimized for SEO to drive awareness and leads for CRM programs.

Valby, Copenhagen, Dk

Brand Strategy and HCP Marketing of Psychiatry and CNS Prescription Pharmaceutical ProductsMarketing lead for all field-facing strategy and communication. Developed HCP and KOL insight-based marketing materials to support salesforce in collaboration with alliance partner. Key marketing interface with Market Research function as well as with communications agency to ensure brand objectives were met.

Schaumburg, Illinois, Us

Developed and implemented New Product Strategies and plans from concept through commercialization. Managed team of Senior Managers to find white spaces, develop and validate concepts, write product briefs for R & D to use as basis for New Products and/or technology identification, partnered with Project Management to develop and make new products based on concepts and briefs, and ultimately, developed and executed launch plans to successfully commercialize into marketplace for U.S., Canada and Latin America.• Contributed over $100MM in revenue to company via new product launches in their first three years. • Led team of Senior Managers to find insight-driven white spaces, develop and validate concepts, write product briefs for R & D to develop products based on these concepts, develop and execute plans to launch products successfully into marketplace for U.S., Canada and Latin America. • Drove new products sales from 15% to 30%+ in 3 years by launching many new products via cross-functional team leadership.• Directed Licensing Strategy, with Senior Manager direct report and consultant, attending Licensing Expo, staying on top of trends, recommending and executing partnerships with key licensors. • Managed Children's Licensed product portfolio: identified new potential licensors, concurrently negotiating contracts with 3 new licensors. - Developed and launched 5 new licensed products in 13 months, resulting in $4MM incremental sales. • US Patent holder, # 9,567,138 for Toothpaste Delivery System based on Consumer and HCP insights. - Patented product drove over $7MM in incremental sales in first three years, most successful new product launched by company in that category to date. - Design patents on unique flosser: Patent# D847,807 and D845,548Experience with OTC Monograph Drug, Rx Drug, Medical Device marketing and navigating regulatory landscape. Marketing lead to develop and cultivate KOLs for Sunstar Advisory Panel.

Westchester, Illinois, Us

Managed products and customer base targeting Clinical and Infant Nutrition and developed Innovation strategies for Food Starch Ingredients based on market inputs from customers and consumers in the Clinical and Infant Nutrition segments.Delivered profitable volume of over $25 MM for specialty starch products targeted toward food manufacturers in the Clinical and Infant Nutrition segments by solving customer strategic challenges through starch innovations.Drove Strategy and New Product Innovation plan for Clinical and Infant Nutrition segment customers by taking consumer and customer insights and translating in to R & D development product needs.

Abbott Park, Illinois, Us

Responsible for Global Marketing strategies of doctor driven, consumer products.Developed global branding strategies and tactics for brand names such as Similac, Gain and Isomil, which achieved double digit growth in Pediatric Nutrition Franchise over three years.Created communication and marketing strategies for sales force in over 37 countries to target health care professionals, which increased market share for revenue of $800MM annually.Led global team of 36 senior managers across 12 countries to develop 360° marketing launch bundle for new product across four brands of infant formula with projected sales growth of 9%.Drove market research plan in China, Philippines, Malaysia, Vietnam, Singapore, Mexico, Canada, Saudi Arabia and Guatemala to gain consumer and physician insights to develop final benefits and claims for new product launch.Developed brief and managed packaging design agency for roll-out of first universal template of label graphics, which gained Senior Management approval for 37 countries. Drove cross-functional development team for new product pipeline, resulting in five-year plan of continuous innovation covering product attributes, claims and clinical outcome expectations.

Middleboro-Lakeville, Massachusetts, Us

Key Accomplishments:Implemented new formula across over 20 items, which increased profits by more than $1MM.Drove development of new health claims through research to evaluate and refine concept, which reversed 10-year decline in base business to show double-digit growth over last 2 years.Managed strategic alliances with National Kidney Foundation (NKF) and American Diabetes Association to leverage health benefits of cranberry juice for increased sales and brand loyalty.

New York, New York, Us

Promoted to Manager in Colgate Oral Pharmaceuticals Division due to Outstanding Performance to supervise two product managers over 6 brands for 30% of division’s volume and profits.Managed complete P&L, leading to 2+ point margin improvement and increasing net profits by 12%. Drove development of licensing agreement bringing new science to Orabase brand and launched product within 14 weeks of signed agreement, leading to 24% brand growth in 1st year.Spearheaded re-launch of Phos-Flur Fluoride Rinse from “behind the counter” to “over the counter” with major graphics and packaging change, achieving on-time distribution in all key accounts.Developed marketing plan to include PR, consumer promotion, direct mail and health care professional targeting and advertising, resulting in 25% brand growth in 18 months.Managed and negotiated division’s Nielsen Point of Sales data contract for $100M in annual savings.

New York, New York, Us

Successfully re-launched Viadent brand toothpaste and rinse by defining niche market opportunity and turning around decline of strategically important brand.Colgate Oral Pharmaceuticals division of Colgate-Palmolive Company

Bridgewater, Nj, Us

● Developed strategies to increase direct response consumer advertising of contact lens by 5%. ● Led cross-functional team that launched new Interplak Power Toothbrush to market on time and with consumer preferred features, which drove sales increase after years of decline.

Bridgewater, Nj, Us

● Developed, coordinated and executed account specific marketing programs to drive profitable volume in accounts representing 40% of division volume.● Managed launch of private label saline to company’s largest customer, which generated incremental revenue of $1MM and solidified category leader position.● Managed national drug chain account, resulting in increased sales of 4% in first year.● Developed all launch materials for division’s first Rx to OTC product, leading to double-digit sales increase.

Slough, Berkshire, Gb

Managed six distributors of Lehn & Fink Industrial Products. Doubled sales in first two years.

Chicago, Il, Us

Retail and Headquarter Sales Representative for Jell-O, Post Cereals, Shake n Bake, Good Seasons Salad Dressings and more. Achieved 108% of Quota.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Economics

Hs Diploma, College Prep

Overseas Program

Integrated Marketing Certificate Program, Integrated Marketing