Responsible for all major account sales and marketing to Amazon, Costco, Walmart, Target, Clubs and Mass Merchants as well as Independent accounts.• Over 30% increase in Walmart, Costco, Club and Mass Merchant sales from time I began at the company.• Created and executed strategy for West Coast print and digital sales growth.• Developed significant new business through the discovery and relationship building of new accounts.

Benetech is a Technology Company for Social Good run out of Silicon Valley; Global Literacy Program.-Led introduction of data based decision making resulting in increase in membership of over 100%, exceeding strategic plan.-Implemented marketing automation strategy and innovation to align with more consumer based focus.-Facilitated introduction of lifecycle marketing approach focused on customer segmentation and touch points.-Led strategy and development of content marketing… Show more Benetech is a Technology Company for Social Good run out of Silicon Valley; Global Literacy Program.-Led introduction of data based decision making resulting in increase in membership of over 100%, exceeding strategic plan.-Implemented marketing automation strategy and innovation to align with more consumer based focus.-Facilitated introduction of lifecycle marketing approach focused on customer segmentation and touch points.-Led strategy and development of content marketing strategy with Email Marketing, Blog, Facebook, Twitter and Pinterest pages, increasing engagement by 32% in the last year alone.-Guided team loyalty programs covering segments throughout the consumer base resulting in participation rates increase of 50%. -Instituted agile marketing focusing on analytics creating a data drive approach to decision making. Show less

Directed the implementation of digital and social media sales campaigns including Facebook, Google AdWords, Twitter, email campaigns (with open rates of up to 25% with average click-through rate of 2.41%.). SEO oriented copy and online advertising.

Led strategy, development and execution of sales and marketing for launch of a new book line in addition to corporate communications for entire company.

Sold and marketed licensed product, both B2B and B2C through online marketing including website creation and online advertising.

Inner Ocean Publishing: Created fastest growing small start up publishing company in its category; Marketed two New York Times bestselling books; Led strategy and development through initial branding to becoming the fastest growing new company in its category (75-100% early growth). Service Professionals: Offered guidance to authors on best ways to achieve success in a crowded marketplaceQuinstreet: Established marketing arm of Internet outsourcing organization; Designed website… Show more Inner Ocean Publishing: Created fastest growing small start up publishing company in its category; Marketed two New York Times bestselling books; Led strategy and development through initial branding to becoming the fastest growing new company in its category (75-100% early growth). Service Professionals: Offered guidance to authors on best ways to achieve success in a crowded marketplaceQuinstreet: Established marketing arm of Internet outsourcing organization; Designed website utilization strategy for increased sales effectiveness Show less

Built successful media book division from inception to profitable $63 million enterprise in six years

Initiated and managed 50+ person sales and marketing department responsible for $200 million in sales.