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@benetech.org
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5 phones found area 310, 650, 212, and 954
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Marcy Goot is listed as Director of National Accounts at Regnery Publishing, a with 18 employees, based in Berkeley, California, United States. AeroLeads shows a work email signal at benetech.org, phone signal with area code 310, 650, 212, 954, and a matched LinkedIn profile for Marcy Goot.
Marcy Goot previously worked as West Coast Sales at Regnery Publishing and Director of Marketing at Benetech.
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AeroLeads found 1 current-domain work email signal for Marcy Goot. Compare company email patterns before reaching out.
Sales and Marketing Professional with background at companies including The Walt Disney Company, Time Warner, Benetech and National Lampoon. Extensive record of exceeding sales goals, managing and growing account relationships with Amazon, Costco, Walmart and others; as well as leading teams in innovative, rapidly expanding enterprises, both large and mid-sized. Deep expertise includes relationship skills, identification of sales opportunities, and managing teams--including the building, and leading of a 50+ sales department. Consistently employ strengths as entrepreunial and analytical decision maker with excellent problem solving skills and successful working relationships with all company teams.SIGNIFICANT ACCOMPLISHMENTS:• Increased growth by over 100%, exceeding strategic plan by leading introduction of data-based decision making. • Built and managed 50+ sales team, as well as managing teams of all sizes with team work highly encouraged.• Facilitated successful introduction of metrics-based lifecycle sales approach focusing on customer segmentation and product needs.• Created lead generation program resulting in over 20,000 leads at 50 cents per lead and 1.8 million downloads.• Created and expanded marketing partner relationships with Mattel, McDonalds, USA Today, ESPN, Carnation and Miramax.
Listed skills include Social Media Marketing, Digital Marketing, Email Marketing, Product Marketing, and 40 others.
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A career timeline built from the work history available for this profile.
Washington Dc, West Coast
Responsible for all major account sales and marketing to Amazon, Costco, Walmart, Target, Clubs and Mass Merchants as well as Independent accounts.• Over 30% increase in Walmart, Costco, Club and Mass Merchant sales from time I began at the company.• Created and executed strategy for West Coast print and digital sales growth.• Developed significant new business through the discovery and relationship building of new accounts.
Palo Alto, Ca
Benetech is a Technology Company for Social Good run out of Silicon Valley; Global Literacy Program.-Led introduction of data based decision making resulting in increase in membership of over 100%, exceeding strategic plan.-Implemented marketing automation strategy and innovation to align with more consumer based focus.-Facilitated introduction of lifecycle marketing approach focused on customer segmentation and touch points.-Led strategy and development of content marketing… Show more Benetech is a Technology Company for Social Good run out of Silicon Valley; Global Literacy Program.-Led introduction of data based decision making resulting in increase in membership of over 100%, exceeding strategic plan.-Implemented marketing automation strategy and innovation to align with more consumer based focus.-Facilitated introduction of lifecycle marketing approach focused on customer segmentation and touch points.-Led strategy and development of content marketing strategy with Email Marketing, Blog, Facebook, Twitter and Pinterest pages, increasing engagement by 32% in the last year alone.-Guided team loyalty programs covering segments throughout the consumer base resulting in participation rates increase of 50%. -Instituted agile marketing focusing on analytics creating a data drive approach to decision making. Show less
Directed the implementation of digital and social media sales campaigns including Facebook, Google AdWords, Twitter, email campaigns (with open rates of up to 25% with average click-through rate of 2.41%.). SEO oriented copy and online advertising.
Led strategy, development and execution of sales and marketing for launch of a new book line in addition to corporate communications for entire company.
Sold and marketed licensed product, both B2B and B2C through online marketing including website creation and online advertising.
Inner Ocean Publishing: Created fastest growing small start up publishing company in its category; Marketed two New York Times bestselling books; Led strategy and development through initial branding to becoming the fastest growing new company in its category (75-100% early growth). Service Professionals: Offered guidance to authors on best ways to achieve success in a crowded marketplaceQuinstreet: Established marketing arm of Internet outsourcing organization; Designed website… Show more Inner Ocean Publishing: Created fastest growing small start up publishing company in its category; Marketed two New York Times bestselling books; Led strategy and development through initial branding to becoming the fastest growing new company in its category (75-100% early growth). Service Professionals: Offered guidance to authors on best ways to achieve success in a crowded marketplaceQuinstreet: Established marketing arm of Internet outsourcing organization; Designed website utilization strategy for increased sales effectiveness Show less
Built successful media book division from inception to profitable $63 million enterprise in six years
Initiated and managed 50+ person sales and marketing department responsible for $200 million in sales.
Other employees you can reach at regnery.com. View company contacts for 18 employees →
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Marcy Goot works for Regnery Publishing.
Marcy Goot is listed as Director of National Accounts at Regnery Publishing.
AeroLeads has found 1 work email signal at @benetech.org for Marcy Goot at Regnery Publishing.
AeroLeads has found 5 phone signal(s) with area code 310, 650, 212, 954 for Marcy Goot at Regnery Publishing.
Marcy Goot is based in Berkeley, California, United States while working with Regnery Publishing.
Marcy Goot has worked for Regnery Publishing, Benetech, Kaplan Publishing, National Lampoon, and Tokyopop.
Marcy Goot's colleagues at Regnery Publishing include Nancy Feuerborn, Jason Sunde, and Gary Terashita.
You can use AeroLeads to view verified contact signals for Marcy Goot at Regnery Publishing, including work email, phone, and LinkedIn data when available.
Marcy Goot is listed with skills including Social Media Marketing, Digital Marketing, Email Marketing, Product Marketing, Strategy, Marketing, Online Marketing, and Content Strategy.
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