Marcy George

Marcy George Email and Phone Number

I'm an industry powerhouse with a comprehensive prowess in delivering transformational business results for corporations and clients. Offering global licensing, marketing, brand development & management skills. @ thread LA, LLC
calabasas, california, united states
Marcy George's Location
Stevenson Ranch, California, United States, United States
About Marcy George

Hello, my name is Marcy George, and I currently offer services as the co-founder of Thread, LLC, a boutique consulting firm providing support for domestic licensing sales, brand management, retail business development, marketing/digital marketing, and product development oversight.In addition to my established background in delivering transformational business results for corporations and clients, I’ve also earned high-profile recognition as a key strategist with robust experience in licensing within the fashion, toy, and entertainment industries. I’m similarly adept at collaborating with C-suite executives and upper management to drive business growth via the strategic planning and implementation of long-term brand, product, and market-focused initiatives.My professional accomplishments are supplemented by a bachelor’s degree in fashion merchandising and marketing, as well as official training and certifications in front-line leadership, time management, and civil treatment. In turn, I’ve achieved notable revenue growth and business successes with various brands and intellectual properties including (but not limited to) Bratz, Hello Kitty, Power Rangers, and L.O.L. Surprise! franchises – as well as Lucky Brand Dungarees and Liz Claiborne Inc. I’ve also spearheaded brand collaborations with multiple establishments such as Jeffrey Campbell, OPI, Mophie, Hellz Bellz, and YRU Footwear.I’m confident that the skills and experience described in my profile represent highly valuable assets within the global consumer products licensing industry and look forward to discussing my career background in greater detail.

Marcy George's Current Company Details
thread LA, LLC

Thread La, Llc

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I'm an industry powerhouse with a comprehensive prowess in delivering transformational business results for corporations and clients. Offering global licensing, marketing, brand development & management skills.
calabasas, california, united states
Website:
threadla.com
Employees:
2
Marcy George Work Experience Details
  • Thread La, Llc
    Co-Founder
    Thread La, Llc May 2019 - Present
    Calabasas, California, United States
    I facilitate the successful growth and profitability of domestic licensing sales via consultation/agent services supporting brand development and management, contract negotiations, with additional oversight for driving retail business development, marketing/digital marketing and product development-focused operations. I also improve brand exposure - and, in turn, increase revenue - via recommendations based on the analysis of relevant sales, marketing, and competitor trends. In turn, I ensure continuity across all licensed product lines and localized programs via brand strategies while also maintaining participation in tradeshows, speaking engagements, and other special presentations.While employed in this role, I:•Manage Sonar Entertainment’s, Utopia Falls, Craft & Forge, a Colonial Williamsburg brand, and U Style Collections.•Leverage influencer collaborations and events to expand brand awareness.•Secure multiple licenses with various consumer products companies primarily manufacturing goods in the U.S. •Established and supervise a digital marketing team to develop social media content - driving brand awareness and fan engagement via social media channels.•Offer white space analysis, forecasting, and retail business development to secure retail programs for our newly acquired licensees.
  • Mga Entertainment
    Vp Of Global Consumer Products
    Mga Entertainment Feb 2018 - Apr 2019
    Van Nuys, California
    I achieved proven success in domestic/global licensing and brand management focusing on consumer products (CP) and collaborations. I launched the global licensing program for L.O.L. Surprise! and improved brand extensions and partnerships on existing licensed programs - in turn, increasing overall sales volume and royalty revenue. I additionally secured and expanded inline/promotional space across all tiers of distribution throughout key territories while also generating incremental in-store and online promotional opportunities for the various licensee partnerships.While employed in this role, I:•Executed licensee partnerships and managed the Global Licensing Division for L.O.L. Surprise!, Poopsie Slime Surprise!, Unboxed, and Little Tikes.•Secured 345+ "best in class licensees" globally in one (1) year for L.O.L. Surprise!•Increased licensed revenue by 350% within the span of two (2) quarters•Cultivated and maintained consistent global brand strategies by directly interfacing with associated international offices, agents, and licensees.
  • Saban Brands
    Vp Of Global Consumer Products
    Saban Brands Sep 2015 - Nov 2017
    Los Angeles, California, United States
    I executed domestic/global licensing and brand management focusing on consumer products (CP) and collaborations. I was similarly tasked with developing and directing new aesthetics and approaches for CP style guides while also formulating and maintaining overarching CP strategies, budgets, and revenue forecasts. I additionally ensured managerial oversight for the Consumer Products Licensing, Product Development, and Creative teams based on proven skills in driving successful brands through ideation, conceptualization, and execution.While employed in this role, I:•Secured Master License Agreements (MLAs), grew and maintained business partnerships, and managed the Global Licensing Division for the Power Rangers, Paul Frank, Rainbow Butterfly Unicorn Kitty, Luna Petunia, Treehouse Detectives, and MacBeth brands.•Closed 100+ MLAs within the first eleven (11) months of employment.•Garnered $250M in projected wholesale sales (WSS) for the Power Rangers franchise in 2017 (with a 102% increase to LY sales).•Developed and implemented a four-quadrant approach with supporting retail strategies - driving royalty revenue of Power Rangers consumer products globally.•Identified, negotiated, and launched the first-ever Power Rangers offering to young girls during the Spring 2017 retail season, as supplemented by an expansion into additional revenue generating categories for Fall 2018 and beyond.
  • David & Goliath, Llc
    Founder & Ceo, Licensing Consultant
    David & Goliath, Llc Jun 2008 - Sep 2015
    Stevenson Ranch, California, United States
    I supported operations by effectively establishing and negotiating collaborations and strategic agreements between licensee and licensor while also optimizing "white space" opportunities for incremental profitability. In turn, I leveraged expertise in goal-oriented project management in conjunction with a strong commitment to detail and innovation. I also monitored and ensured adherence to contractual obligations in royalties, distribution, retail sales, advertising, and marketing, with additional oversight for seasonal fashion trends and the identification of advantageous brand direction for associated licensees.While employed in this role, I:•Executed Master License Agreements (MLAs), managed contractual obligations and optimized licensor brand development for Sanrio, Berkshire, and Fast Forward.•Secured high-profile collaborations for Hello Kitty with Jeffrey Campbell, OPI, Mophie, Hellz Bellz, YRU Footwear, and other notable brands.
  • Mga Entertainment
    Vp Of Licensing - Domestic & Row Sales / Ww Brand Management
    Mga Entertainment Jul 2006 - Jun 2008
    Van Nuys, California
    I was tasked with developing and maintaining growth in domestic and "rest-of-world" (ROW) licensing revenue streams, as supplemented by the creation and execution of detailed global and localized consumer products licensing and marketing/promotional strategies. I similarly leveraged top-tier negotiation skills to secure profitable and strategic licensees aligning with MGA's associated brands. In turn, I ensured desired outcomes via direct supervision of licensing style guide development, product development, and marketing and communication materials, as well as active curation of licensing exhibits, summits, and retailer promotional programs.While employed in this role, I:•Executed Master License Agreements (MLAs) and managed the Licensing Division for Bratz, Lil Bratz, Bratz Kidz, Bratz Babyz, Rescue Pets, Little Tikes, and Zapf Creations.•Increased royalty revenue by $47M within five (5) years by negotiating and executing domestic agreements, as supplemented by the successful management of 600+ worldwide partners across both "hardlines" and "softlines" categories.•Developed, implemented, and administered an online licensing system encompassing consumer product style guides, ProofTrak, and ContractPort.
  • Mga Entertainment
    Director Of Licensing - Domestic Sales & Ww Brand Management
    Mga Entertainment Mar 2003 - Jul 2006
    Van Nuys, California
    I spearheaded the launch of the domestic licensing program and global initiatives for licensed product development and category management across MGA's key portfolio of properties (including multiple branches of the Bratz franchise). I also supported operations by presenting seasonal fashion trends and coordinating overarching product direction, marketing, promotion, entertainment, and advertising calendars with licenses and agents across key territories. In turn, I formulated and leveraged a strategic approach to differentiate each property, subsequently allowing the opportunity for placement of all licensed products at retail.While employed in this role, I:•Obtained Master License Agreements (MLAs) and managed the Lil Bratz, Bratz Petz, Bratz Babyz, Storytime Princess, and Yummi-Land Licensing Division.•Oversaw domestic and international licensed business exceeding over $360M in accumulated sales.•Strategized the hiring, training, and management of 10 members of the licensing product approval and style guide teams.
  • Lucky Brand
    Director Of Licensing
    Lucky Brand Sep 2001 - Mar 2003
    Vernon, California, United States
  • Liz Claiborne Inc
    Licensing Manager
    Liz Claiborne Inc Jan 2001 - Jul 2001
    New York City Metropolitan Area
  • Liz Claiborne Inc
    Licensing Marketing Manager
    Liz Claiborne Inc Jun 1999 - Jan 2001
    New York City Metropolitan Area
  • Liz Claiborne Inc
    Licensing Product / Marketing Coordinator
    Liz Claiborne Inc Jun 1997 - Jun 1999
    New York City Metropolitan Area
  • Glance Eyewear
    Associate Showroom Manager
    Glance Eyewear Jul 1996 - Jun 1997
    New York City Metropolitan Area

Marcy George Education Details

Frequently Asked Questions about Marcy George

What company does Marcy George work for?

Marcy George works for Thread La, Llc

What is Marcy George's role at the current company?

Marcy George's current role is I'm an industry powerhouse with a comprehensive prowess in delivering transformational business results for corporations and clients. Offering global licensing, marketing, brand development & management skills..

What schools did Marcy George attend?

Marcy George attended Western Michigan University.

Who are Marcy George's colleagues?

Marcy George's colleagues are Cindy Elfenbein.

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