Marcy George Email & Phone Number

Calabasas, California, United States

I facilitate the successful growth and profitability of domestic licensing sales via consultation/agent services supporting brand development and management, contract negotiations, with additional oversight for driving retail business development, marketing/digital marketing and product development-focused operations. I also improve brand exposure - and, in turn, increase revenue - via recommendations based on the analysis of relevant sales, marketing, and competitor trends. In turn, I ensure continuity across all licensed product lines and localized programs via brand strategies while also maintaining participation in tradeshows, speaking engagements, and other special presentations.While employed in this role, I:•Manage Sonar Entertainment’s, Utopia Falls, Craft & Forge, a Colonial Williamsburg brand, and U Style Collections.•Leverage influencer collaborations and events to expand brand awareness.•Secure multiple licenses with various consumer products companies primarily manufacturing goods in the U.S. •Established and supervise a digital marketing team to develop social media content - driving brand awareness and fan engagement via social media channels.•Offer white space analysis, forecasting, and retail business development to secure retail programs for our newly acquired licensees.

Van Nuys, California

I achieved proven success in domestic/global licensing and brand management focusing on consumer products (CP) and collaborations. I launched the global licensing program for L.O.L. Surprise! and improved brand extensions and partnerships on existing licensed programs - in turn, increasing overall sales volume and royalty revenue. I additionally secured and expanded inline/promotional space across all tiers of distribution throughout key territories while also generating incremental in-store and online promotional opportunities for the various licensee partnerships.While employed in this role, I:•Executed licensee partnerships and managed the Global Licensing Division for L.O.L. Surprise!, Poopsie Slime Surprise!, Unboxed, and Little Tikes.•Secured 345+ "best in class licensees" globally in one (1) year for L.O.L. Surprise!•Increased licensed revenue by 350% within the span of two (2) quarters•Cultivated and maintained consistent global brand strategies by directly interfacing with associated international offices, agents, and licensees.

Los Angeles, California, United States

I executed domestic/global licensing and brand management focusing on consumer products (CP) and collaborations. I was similarly tasked with developing and directing new aesthetics and approaches for CP style guides while also formulating and maintaining overarching CP strategies, budgets, and revenue forecasts. I additionally ensured managerial oversight for the Consumer Products Licensing, Product Development, and Creative teams based on proven skills in driving successful brands through ideation, conceptualization, and execution.While employed in this role, I:•Secured Master License Agreements (MLAs), grew and maintained business partnerships, and managed the Global Licensing Division for the Power Rangers, Paul Frank, Rainbow Butterfly Unicorn Kitty, Luna Petunia, Treehouse Detectives, and MacBeth brands.•Closed 100+ MLAs within the first eleven (11) months of employment.•Garnered $250M in projected wholesale sales (WSS) for the Power Rangers franchise in 2017 (with a 102% increase to LY sales).•Developed and implemented a four-quadrant approach with supporting retail strategies - driving royalty revenue of Power Rangers consumer products globally.•Identified, negotiated, and launched the first-ever Power Rangers offering to young girls during the Spring 2017 retail season, as supplemented by an expansion into additional revenue generating categories for Fall 2018 and beyond.

Stevenson Ranch, California, United States

I supported operations by effectively establishing and negotiating collaborations and strategic agreements between licensee and licensor while also optimizing "white space" opportunities for incremental profitability. In turn, I leveraged expertise in goal-oriented project management in conjunction with a strong commitment to detail and innovation. I also monitored and ensured adherence to contractual obligations in royalties, distribution, retail sales, advertising, and marketing, with additional oversight for seasonal fashion trends and the identification of advantageous brand direction for associated licensees.While employed in this role, I:•Executed Master License Agreements (MLAs), managed contractual obligations and optimized licensor brand development for Sanrio, Berkshire, and Fast Forward.•Secured high-profile collaborations for Hello Kitty with Jeffrey Campbell, OPI, Mophie, Hellz Bellz, YRU Footwear, and other notable brands.

Van Nuys, California

I was tasked with developing and maintaining growth in domestic and "rest-of-world" (ROW) licensing revenue streams, as supplemented by the creation and execution of detailed global and localized consumer products licensing and marketing/promotional strategies. I similarly leveraged top-tier negotiation skills to secure profitable and strategic licensees aligning with MGA's associated brands. In turn, I ensured desired outcomes via direct supervision of licensing style guide development, product development, and marketing and communication materials, as well as active curation of licensing exhibits, summits, and retailer promotional programs.While employed in this role, I:•Executed Master License Agreements (MLAs) and managed the Licensing Division for Bratz, Lil Bratz, Bratz Kidz, Bratz Babyz, Rescue Pets, Little Tikes, and Zapf Creations.•Increased royalty revenue by $47M within five (5) years by negotiating and executing domestic agreements, as supplemented by the successful management of 600+ worldwide partners across both "hardlines" and "softlines" categories.•Developed, implemented, and administered an online licensing system encompassing consumer product style guides, ProofTrak, and ContractPort.

Van Nuys, California

I spearheaded the launch of the domestic licensing program and global initiatives for licensed product development and category management across MGA's key portfolio of properties (including multiple branches of the Bratz franchise). I also supported operations by presenting seasonal fashion trends and coordinating overarching product direction, marketing, promotion, entertainment, and advertising calendars with licenses and agents across key territories. In turn, I formulated and leveraged a strategic approach to differentiate each property, subsequently allowing the opportunity for placement of all licensed products at retail.While employed in this role, I:•Obtained Master License Agreements (MLAs) and managed the Lil Bratz, Bratz Petz, Bratz Babyz, Storytime Princess, and Yummi-Land Licensing Division.•Oversaw domestic and international licensed business exceeding over $360M in accumulated sales.•Strategized the hiring, training, and management of 10 members of the licensing product approval and style guide teams.

Vernon, California, United States

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area

New York City Metropolitan Area