Marcy Marrero Email & Phone Number

Miami, Florida, United States

Boca Raton, Florida, United States

Project Management leader for the organization’s anchor account.Serves as the client’s main point of contact for all project timelines and budgets.Manages the annual scope of work, generates any incremental scopes and negotiates allproject-related contracts with vendors such as major record labels for music licensing.Maintains internal revenue forecasting including weekly, monthly, quarterly and yearly outlooks.

Established the agency’s first project management department.Mentored and managed several direct reports with varying levels of experience. Provided operationalcontrol, thought leadership, process training, and conflict resolution.Worked closely with C-Level executives to audit and revise internal systems according to the agency’s growing needs.Implemented, trained and enforced new scalable solutions, tools such as monday.com, and processes to improve the internal productivity of the business.Generated and negotiated a wide variety of scopes with clients, ranging from small project-based work to multi-million dollar annual retainers. Upon approval of scopes, established budget reporting cadence and subsequent meetings with clients.Managed team utilization against budgets. Identified resource gaps according to project needs and timing against team’s skills, bandwidth and availability.

Oversaw the production of Calix’s 2020 ConneXion’s virtual event.Managed client and creative to produce a 3-day event consisting of live and pre-recordedelements amidst the COVID-19 pandemic.

Miami/Fort Lauderdale Area

Estimated and managed all creative projects for the agency’s biggest and longest standingclient, Bacardi.Worked closely with Creative Leads to ensure seamless transition from concepts to output. Served as bridge between Creative, Account Services, Production, Finance, and Operations throughout projects.Maintained healthy Creative operations: from building the internal systems to the adoption and enforcement of them. Identified scalable solutions, tools, and processes to improve internal productivity of the business. Incorporated production knowledge, project management, and account management to create new processes as the agency’s creative functions grew.Collaborated with directors and executives to transfer knowledge and best practices across various departments.Reinforced Creative Vision: regularly worked with Executive Creative Director to improve creative product, review goals and objectives for the department; met with leaders across the organization to understand opportunities for improvementWorked closely with ECD to recruit, resource and mentor a multi-disciplinary team to meet the evolving needs of TEAM and its portfolio of clients.

Miami/Fort Lauderdale Area

Opened all agency jobs, established timelines and managed schedules accordingly.Scheduled creative brief meetings and any other internal meetings during the process of the job.Communicated daily with the creative, production and account service departments in relation to the progress of each active job. Ensured everyone involved is up to date with the project status.Reviewed all incoming requests and obtained any information creative or production teams required to complete the job.Reviewed and routed work through agency’s internal approval process. Upon approval, provided account team with final files for client presentation.Ensured all incoming jobs complied with client and agency agreed SOW. For OOS projects, confirmed all estimates were generated and approved before production began.Worked closely with Business Affairs Managers to ensure all elements of outgoing work were covered for usage.Handled traffic for external broadcast and managed social and digital campaigns with AdOps and creative teams.Worked with finance to close open PO’s and projects upon completion.Launched the agency’s first dynamic banners for Ford’s Hispanic market. This encompassed the implementation of a new process, ensured that the initial investment would be cost-effective, optimized the retargeting advantages to achieve the client’s business goals and increased the agency’s overall efficiency.

Miami/Fort Lauderdale Area

Established workflow processes and created templates for all steps of production including briefs, work orders and estimates.Bid and triaged incoming projects from WPP agencies across the globe using resources in various hubs located throughout several countries.Assisted production teams in coordinating shoots both local and abroad.Worked hand-in-hand with producers and project managers on both sides to ensure quick and cost-effective turnarounds without compromising quality.Managed rental of production inventory and editing suites to both internal and external clients.Oversaw financial process which involved uploading and updating status of estimates. Upon commencement and completion of projects, followed up with HQ finance and local business managers to ensure all proper paperwork was in place for billing.Provided aid, suggestions and solutions to agencies, end clients and production teams in event of escalations. Participated in video production and structure proposals for local and LATAM agencies’ pitches.

Miami/Fort Lauderdale Area

Worked closely with Y&R NY to adapt global campaigns for Brazil which consisted of broadcast, listen & respond activities and OOH in addition to digital and offline vehicles.Organized and managed all finance documents for both quarterly fees and individual jobs. Included preparing estimates, vendor PO’s and ensuring all documents were routed to and signed by appropriate parties to comply with SOX. Followed up with client to ensure prompt payment in order to pay vendors within the terms of agreement.Opened jobs, assigned team members, monitored hours, created timelines and later closed the job upon completion. Routed outputs to appropriate parties within the agency to ensure top-quality work within the allotted creative rounds. QA’d all work prior to delivering to client and media to ensure accuracy and compliance with co-marketing vendors such as Microsoft and Intel.Oversaw the production of five customer case studies for Mexico and Brazil, including one of the world’s largest medical diagnostic companies, the main international airport of the most populous city in Brazil and data and telecommunications centers.

Managed the weekly multi-segmented offline and online advertisements for LATAM including but not limited to rich media, page takeovers, mobile, social media, catalogs, magazines, inserts and direct mail. Output consisted of about 300+ individual ads per week.Worked side-by-side with media teams to review media plans and prepared weekly brief containing all offers, products and details necessary to create placement charts including various landing pages for online placements.Ensured artwork stayed within the restrictions of the agreed upon rate card between agency and client.Responsible for following up with media for all approvals and updates necessary to ensure audiencedelivery.Kept track of client SOW and maintain deliverables well within the controlled budget for the quarter.Streamlined processes and reviewed metrics with media partners to locate gaps where the client could be more efficient. Identified weaknesses within the media plan and worked with the VP of Account Management, Digital Director, both global and local clients, and various media teams to resolve the key issues. As a result, production costs were reduced by half despite an increase in exposure and impact.

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Responsible for reviewing, submitting and approving creative for multi-million dollar combined reimbursements from Marketing Development Funding programs. Kept track of activities and assisted client with monthly accruals and reporting.

Miami/Fort Lauderdale Area

Supported managing partner in business development activities by developing various promotional and advertising methods including managing SEM, SEO and other online/offline demand generation activities. Responsible for generating client data, solving day-to-day queries and other client-related interactions.

Coral Gables

Served as a liaison for several clients while overseeing all projects to ensure quality work with timely delivery. Conducted primary and secondary research followed by analysis and developed a marketing strategy based on results. Responsible for two successful launch campaigns for new products despite limited budgets. Conceptualized, implemented and supervised traffic management system. Assisted with creative concepts, designs, copywriting and maintained social media for agency and clients.

Coral Gables

Aside from administrative support, daily duties included creating invoices, statements and budget recaps to send to clients. Also created insertion orders every week to send to media via e-mail and later followed up to ensure proper publishing and payment delivery. Took part in preparing for and attending all meetings with management, designers and clients. Prepared weekly report of all competitive local advertising for clients.

Miami/Fort Lauderdale Area

Provided assistance to thousands of timeshares owners worldwide. Also performed related tasks such as booking rental cars and tee times for golf prior to their vacation. Provided resorts with the names of over 100 guests checking in the following week via an exchange companies Interval International and/or RCI.

Miami/Fort Lauderdale Area

Maintained a database of over 1,000 sponsors. Coordinated the logistics involved in the several fund-raising events that occur annually including attending events to supervise vendors. Interacted with key hospital staff as well as local community leaders and entrepreneurs to maintain their interest in hospital improvement.

Miami/Fort Lauderdale Area

Duties included inspection and processing of thousands of products and required documentation to clear orders of medical implants to customers and medical facilities throughout the country and Europe.

Bachelor Of Science - Bs, Major: Advertising – Area Of Concentration In Marketing

Activities and Societies: Member of: - National Society of Collegiate Scholars - National Society of Leadership and Success (Presidential.

High School Diploma