Marcy Sanchez Email & Phone Number

Landstuhl, Rp, De

Walla Walla, Washington, United States

Germany

As chief of Public Affairs, I’ve spearheaded multifaceted communications and media efforts, advancing public affairs initiatives in alignment with U.S. government, DOD, and military objectives. My expertise encompasses strategic vision, modernizing public affairs policies, planning, and evaluating efficiency towards goals. My key responsibilities have included: • Media Relations: Coordinating with various outlets like CNN, Fox News, and international media, while managing appearances on the Armed Forces Network. • Strategic Vision: Enhancing communication through key leader engagements, identifying opportunities, and synchronizing messaging with organization leaders. • Public Affairs Policies and Procedures: Updating policies to reflect technological advancements, coordinating with different commands, and developing public affairs guidance. • Planning and Evaluating: Demonstrating a forward-thinking approach to social media analytics, feedback interpretation, website measurements, and adjusting ROI. • Management: Leading a team through various tasks, including onboarding, administrative requirements, training, and professional development.My ability to adapt to technological advances, coupled with my skills in project management, collaborative planning, and long-term task implementation, has led to successful outcomes and collaboration across multiple platforms.

Germany

Served as Landstuhl Regional Medical Center's public affairs specialist where responsibilities included command information, media relations, content creation, crisis communication, strategic communication and community relations. Successfuly document and chronicled significant events at LRMC including the reception of patients following U.S. military bases bombings in Iraq, COVID-19 response efforts, Operation Allies Refuge and hospital achievements at the only permanent forward-stationed American medical center.

Served as the public affairs specialist for WBAMC, providing command information through various means on a weekly basis. Responsibilities included media relations, crisis communications, command information, community relations and social media management. During the assignment, aimed to deliver at least two unique articles and photographs to highlight the organization in addition to editing and publishing a weekly digital newsletter for organization-wide distribution. Additionally, contributed to weekly Fort Bliss newspaper publications.

Marine Corps Air Station Beaufort

• Manage regional relationships through speaking engagements with community leaders while providing counsel to senior leadership on public affairs matters resulting in the successful introduction of the F-35B Lightning II Joint Strike Fighter, the Department of Defense's most advanced and costly weapons system.• Engage multiple audiences through various mediums with organization’s weekly digital and print publication resulting in an increase of over 38,000 views in more than 25 countries.• Manage the official website of the organization while developing and designing six websites for external release increasing awareness, communications and public image.• Created new strategies for communications through the live broadcast of two organizational homecomings resulting in over 3040 views and 93 hours of playback increasing public awareness of the organization.

Marine Corps Air Station Beaufort

• Created and implemented a strategic marketing plan causing a 51% increase in social media engagement and activity.• Managed, coordinated and directed 14 workshops to more than 1,100 attendees resulting in increased organization awareness and recruiting efforts.• Directed and implemented public relations strategies through management of media relations with response to over 88 media queries, 70 press releases, editorial placement, 51 installation tours and more than 10 speaking engagements resulting in positive and enhanced media and community relationships.

Marine Corps Air Station Beaufort

• Directed, edited and marketed over 880 articles, 2300 still images, 9 videos and 130 publications in concurrence with authoring over 65 articles, 330 still images and 8 video packages resulting in multiple commendations, increased press coverage and product awareness.• Managed weekly publication production including artwork, layout and printing, ensuring strict adherence to deadlines resulting in over 130 timely publications.• Governed the department’s budget worth more than $250,000 while managing equipment and personnel realignment resulting in support to four geographically separated offices.

Recruiting Station Atlanta

Led strategic engagements to amplify U.S. Marine Corps recruiting efforts and presence throughout Georgia. Outreach strategies effectively engaged over 80 key influencers within operational communities to participate in two four-day workshops. Organized and executed more than 70 special events, generating over 10,000 viable leads for recruitment.A significant part of my strategy involved leveraging media relations to enhance our recruitment campaigns. My engagements with over 60 media organizations culminated in $1.8 million of free advertising, substantially increasing our visibility and impact. The experience honed my expertise in strategic planning, stakeholder engagement, and media management.

Naval Air Station Atlanta, Ga., Marine Aviation Logistics Squadron 42

Turned wrenches... however I did learn management skills and the importance of quality assurance and standards in a High-Reliability Organization (HRO). During my time in coveralls, I led over 12 personnel, implemented strategies to increase equipment readiness and managed multiple programs, earning three commendations. My experience as a Collateral Duty Inpsector (CDI) in both Organizational and Intermediate-level, high-stakes environments equipped me with a robust set of leadership, problem-solving, and technical skills.

Master'S Degree, Communication And Media Studies

Bachelor’S Degree, Organizational And Corporate Communications

Bachelor'S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Ashford University Alumni Association

Business/Corporate Communications

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies

Diploma, Public Affairs

Basic Public Affairs Specialists Course