Online Marketing And Analytics Manager
CurrentSofterWare has been serving the nonprofit and child care industries for over 35 years with customizable operations management and payment processing solutions. Their software programs, DonorPerfect, EZCare, EZCamp, and ReadySetAuction, as well as their payment processing services, are used by more than 10,000 users worldwide.In this role, I've developed and overseen lead generation campaigns across a wide spectrum of online sources as well as implemented thorough lead nurturing and sales management campaigns that have yielded to consistent increases in both leads and sales (units and revenue).