Monika Marczyk

Monika Marczyk Email and Phone Number

Marketing Communication/Product & Brand Management @ Coral Travel Poland
Monika Marczyk's Location
Warsaw, Mazowieckie, Poland, Poland
About Monika Marczyk

Marketing expert experienced in building and executing marketing strategies for brands in Poland, EMEA and African markets. Deep knowledge in product marketing and trade actions. Highly professional in effective brand communication internal and external – planning 360 campaigns promoting mega lunches with celebrities’ endorsement. Managing successfully marketing budget. Building and driving teams of different responsibilities. Be a key player of two regional mergers and team relocation.

Monika Marczyk's Current Company Details
Coral Travel Poland

Coral Travel Poland

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Marketing Communication/Product & Brand Management
Monika Marczyk Work Experience Details
  • Coral Travel Poland
    Marketing Communication Manager
    Coral Travel Poland Jan 2022 - Present
    Warszawa
    Responsible for marketing B2B & B2C communication for Polish market. Planning and executing annual plans in all marketing channels: ATL i BTL. Budget management. Head of multifunctional team: content, in-house agency, media buying, materials production.
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  • Oriflame Cosmetics
    Commercial Manager
    Oriflame Cosmetics Aug 2020 - Mar 2021
    Warsaw
    Head of Commercial Marketing for 4 Africa markets: category management, new products, merchandising, trade marketing and digital campaigns. Responsible for building effective 360 marketing plans. Driving brand communication with focus on sustainability in print and on-line channels. Business partner for Local, Global and Regional Senior Management.
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  • Oriflame Cosmetics
    Head Of Creative Team
    Oriflame Cosmetics Nov 2014 - Mar 2021
    Warsaw
    Responsible for catalogue creative process and sales support programs for Africa region in printed and on-line materials. Cross functional position demanding knowledge and experience from different business areas. Introduction of new communication channels with brand partners and customers – more focus on on-line actions, video, animations.
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  • Oriflame
    Regional Communication Marketing Manager Emea
    Oriflame Oct 2012 - Oct 2014
    “Your Dreams Our Inspiration” new global communication strategy creation and implementation. Close cooperation with global and local teams. Advertising and PR budget preparation for 2013, 2014: budget split, message focus, communication channels. Celebrity endorsement strategy preparation: Monica Bellucci, Demi Moore, WTA players.Focus on on-line activities to build 360 communication campaigns: catalogue, sales support and social media.
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  • Oriflame
    Catalogue & Category Planning Manager Emea
    Oriflame Oct 2008 - Sep 2012
    Warszawa, Woj. Mazowieckie, Polska
    Management of Category and Catalogue Planning team. Creation of main sales tool in direct sales area – catalogue with right portfolio and price offer for customers. Preparation of annual marketing strategy. Cooperation with well-known brands: Puma, WTA. Play active role in Global Marketing Strategy creation and execution. Build EMEA region from people and process perspective.
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  • Oriflame
    Skc Category Specialist Cem
    Oriflame Jan 2006 - Sep 2008
    SKC category management to deliver sales targets. Annual strategy creation for CEM region as a base for global plan. New product introduction – launch plan preparation for around 60 SKUs per year.Close cooperation with Global Marketing team.
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  • Levi Strauss & Co.
    Marketing Specialist Ce
    Levi Strauss & Co. May 2005 - Dec 2005
    Warsaw
    Introduction of new collections in Poland and Central Europe. Organising products' shows for markets. Driving and control ATL and BTL events in shops. Implementation of global brands strategies and communication in CE markets by using different marketing tools.
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  • Suzuki Motor Poland
    Marketing Specialist In Marketing And Sales Car Department
    Suzuki Motor Poland Jan 1999 - Dec 2001
    Warsaw
    Cooperation with media and advertising, PR agency. Development of media plan for new and on-going car models. Implementation and adjustment of global strategy, especially in terms of new products.
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Monika Marczyk Education Details

Frequently Asked Questions about Monika Marczyk

What company does Monika Marczyk work for?

Monika Marczyk works for Coral Travel Poland

What is Monika Marczyk's role at the current company?

Monika Marczyk's current role is Marketing Communication/Product & Brand Management.

What schools did Monika Marczyk attend?

Monika Marczyk attended Uniwersytet Warszawski.

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