Mariam Danielian 🪄 Email & Phone Number

Amsterdam, Nh, Nl

As the Director of Content and Design, I lead the strategic direction and execution of our content and brand initiatives, ensuring alignment with overall business objectives. My role encompasses the development of high-quality, impactful content and visually compelling designs that drive engagement and support Meister’s B2B marketing efforts.Responsibilities:- Comprehensive content strategy creation and implementation, driving growth in target markets.- Leadership of a high-performance team of designers and content creators, fostering a collaborative and innovative culture.- Consistent brand voice and visual identity development and maintenance across all platforms to enhance brand recognition and credibility.- Cross-functional team collaboration to produce tailored content for various stages of the buyer’s journey, improving conversion rates.- Data-driven insights utilization to optimize content performance and design elements, boosting user engagement.- End-to-end production management of digital and print assets, ensuring adherence to industry best practices and quality standards.- Direction of the company’s rebrand and website overhaul, enhancing user experience and reducing bounce rates.- Operational excellence focus to streamline processes, improve efficiency, and ensure timely delivery of all content and design projects.- Managing awareness campaigns to increase market presence and recognition

I oversee Pitch's PR, social media, advertising, and content strategies. Working closely with teams such as Brand Design, Website, and Product Marketing, I drive initiatives to raise awareness, increase website traffic, and drive user signups for our growing product.- Managing a team of specialists in editorial, paid advertising, social media, and SEO- Leading integrated campaigns to drive brand awareness, educate and grow users- Developing and executing content strategies, planning and reviewing copy to maintain a consistent brand voice- Coordinating with PR agencies to identify and pursue earned coverage opportunities, enhancing the company's reputation- Analyzing campaign performance to provide insights for continuous improvement in content and communication approaches.

Amsterdam, North Holland, Netherlands

- Managing a team of Community Managers- Overseeing for community marketing initiatives focused on growing and promoting Miro Community (lifecycle, SMM, brand and influencer partnerships)- Building Miro's UGC (user generated content) strategy across social media and community platforms, including testing and validating new content types- Developing Miro's community content and events program- Overseeing brand and influencer partnershipsRunning super-user recognition programs

Amsterdam, North Holland, Netherlands

Setting strateav & vision for Miro Templates in partnership with ×-functional teams (Product. Growth Marketing Community) including roadmapping, setting KRs and overseeing content production cycle.Managing internal and external contributors (agencies. freelancers)Overseeing production & publication of product templates at a regular schedule: ~ new 50 asset packs monthly Establishing the process for Community-generated templates, and grew monthly published content by 150%

Amsterdam Area, Netherlands

Managing content operations across 16+ languages and 20 countries in EMEA to create first-class support content. - Overseeing the health of EMEA CommOps Content operations; including production, output management and resourcing - Managing operational resources, providing transparency into utilization and pipeline- Managinng the Content JIRA Service desk in collaboration with the Content Team Leads to ensure incoming content tasks and quickly and accurately assigned, and that deadlines are met- Working with the Portfolio Manager to ensure strong project management across the Network and timely status reporting - Overseeing and managing reporting of content performance metrics; working with the A&I team to ensure we have relevant data for measuring quality of performance- Ensured EMEA Content continues to foster strong stakeholder relationships by providing visibility into task statuses, and stakeholder JIRA CSAT hits key targets- Set up strong creation and review processes for EMEA Content and ensure adherence by all EMEA Content Specialists -Driving content alignment, as well as sharing of best practices across EMEA and various sites- Driving a Content Development Program to ensure regular growth and improvement for our 70+ Content Specialists

Amsterdam Area, Netherlands

Leading Content creation and maintenance strategy in EMEA, in coordination with the EMEA CommOps Central team, and the content specialists in the Support Sites.- Created support content (policies and processes) easily readable and understandable by both experienced and newer agents servicing our customers- Crafted empathetic, clear and to-the-point responses for our customers, as well as efficient and straightforward self-service online documentation-Managed the creation, review and localization of the self-service content available to our customers in the help sections of the app and the website- Coordinated translation processes with local content experts in the EMEA markets, as well as translation agencies, while making sure that the content reflects our culture and tone-Worked closely with global and regional content experts, coordinate the roll-out of new content, and act as the contact point to all content changes happening at the regional level- Coordinated change and update requests coming from local content experts in the EMEA markets, be proactive in communicating updates and changes, and work closely with them to keep the content up-to-date- Participated to the overall efforts aiming at improving the global content management tools, and be proactive in providing feedback

Moscow, Russian Federation

Education record

Master'S Degree, Curating Contemporary Art

Master'S Degree, International Law And Legal Studies