Maree Wallis Email & Phone Number

Sevilla, Al, Es

• Oversight of all aspects of the marketing function including brand awareness, lead generation and PR. • Orchestrated end-to-end marketing campaigns, ensuring alignment with business objectives.• Developed and administered budgets for various marketing initiatives.• Planned, executed, and optimised experimental and evergreen marketing campaigns.• Managed content production in collaboration with design teams and content writers.• Utilised agile frameworks and strong project management skills to drive project success.

Sevilla Area, Spain

• Provided expert consultation on marketing automation technology and best practices.• Supported project planning, solution design, and technical delivery for diverse clients.• Conducted onboarding and training sessions to ensure knowledge transfer and effective technology use

Kingston Upon Thames, United Kingdom

• Provided expert consultation on marketing automation technology and best practices.• Developed digital campaign strategies and managed online brand presence.• Conducted SEO audits and implemented fixes to improve website traffic.• Provided recommendations for self-maintained SEO and content creation.

London, United Kingdom

Responsibility for product roadmap management for a global campaign and communications product, which utilises the IBM Watson Technology as it’s core software solution. - Following the Agile and Scrum methodologies to ensure timely delivery of business requirements- Ensuring the customisation of the product meets industry best practice standards in regards to campaign management, campaign building, quality control and campaign execution - Development of training materials and workshops to support the product’s use in region- Research for and implementation of client specific requests on the product roadmap and in regards to training requirements- Advising on how to maximise the product to meet demands around emerging trends such a geo-location, fragmented social profiles, and other megatrends on the horizon or already in play. - Ensuring the product is in line with regulatory items such as GDPR in Europe and other data protection standards. - Managing a team of Product Analysts to ensure that requirements are captured and managed in line with the product backlog- Working with regional offices to support developments and day to day operations in their markets

London, United Kingdom

Responsibility for the client facing campaign management function for the Nectar Loyalty Scheme and it’s partner base. Managing a team of campaign managers and overseeing the campaign processes, standards and execution to ensure timely, error free delivery of all campaigns. Leading the team to identify, develop and manage improvements to campaigns – targeting, design, testing and measurement - using IBM Marketing Operations, Campaign and eMessage.

London, United Kingdom

Day to day campaign management and planning across multi channel platforms; email, DM, web, mobile and push notifications. Continual improvement of processes and campaign efficiencies. Use of IBM Watson Technology to deliver end to end campaign management.

Managing email campaigns in IBM eMessage. Developing and maintaining email quality standards and understanding of best practice in the business. Authoring and editing content for emails and landing pages, including copy and HTML. Leading testing initiatives for email campaigns. Ensuring legal compliance of all emails and landing pages.

A role consisting of a mix between media relations, events management and digital communications - that's working in the non-profit world for you! Oversight of event registrations for more than 25,000 students around Australia, database management, media relations and strategic communications, event logistics, writing – media releases, website content and promotional material, development and implementation of social media strategy (Twitter & Facebook) and web content management and development.

Working in a media and public relations team, responsible for guiding public perception of the organisation and its affiliates. • Media relations and strategic communications• Volunteer and intern coordination• Website development and content management • Utilising new technologies to broaden message scope• Issues/crisis management• Event logistics, including media and guest coordination• Managing the relationship with external creative agencies• Media monitoring • Writing – media releases, website content and for publication• Book editing • Special project facilitation• Development of a range of print and digital material, including annual reports, positional statements, newsletters and magazines