As a Head of Ad Operations at azerion Group, formerly madvertise Group, I leverage my 12+ years of experience and business degree in marketing and sales to deliver high-quality and innovative ad solutions for our clients, partners, and publishers. I lead a team of ad operations managers across performance, branding, and programmatic advertising units, and ensure the optimal margin and efficiency of our operations.I have also spearheaded the development and implementation of two in-house tools: a margin tool for monitoring and improving the profitability of our business units, and a fraud and analyzing tool for enhancing the quality and transparency of our campaigns. I have extensive skills and knowledge in Salesforce Lightning, SAP, SYNC, DSPs, and SSPs, and I am always eager to learn new technologies and trends in the mobile advertising space. My goal is to contribute to the growth and success of azerion Group, a leading European mobile media and gaming company.
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Head Of Ad OperationsAzerion DachBerlin, De
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Head Of Ad OperationsAzerion Dach Sep 2023 - PresentBerlin, Germany -
Head Of Ad OperationsMadvertise Group Jan 2021 - PresentBerlin, Deutschland• Team lead Ad Operations• Margin monitoring and optimization -> Development of an inhouse margin tool for business units branding, performance, programmatic advertising.• Department merge performance, branding, programmatic• Project lead salesforce -
Senior Ad Operations ManagerMadvertise Group Apr 2020 - Dec 2020Berlin, Deutschland• Product testing and documentation• Project lead campaign optimization -> Development of an inhouse fraud and analyzing tool• Sparring partner to Sales, Publisher Development, Finance, Marketing, Creative• Customer Support 2nd Level
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Ad Operations ManagerMadvertise Media Gmbh Mar 2018 - Mar 2020Berlin• High-value user acquisition CPI campaigns through ad networks, SSPs, DSPs• Performance optimization on events and sub-ID level• app-push and sustain, CPA/CPL/CPO campaigns, re-engagement initiatives• Media buying identification of the best sources according to the campaign KPIs• Campaign setup, troubleshooting, performance optimization, reporting and invoicing
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Account-ManagerAdcolony Sep 2017 - Dec 2017Hamburg Und Umgebung, Deutschland -
Internationaler Account-ManagerDpv Deutscher Pressevertrieb Gmbh Jan 2009 - Jul 2017HamburgVerlagswesen
Mareen Blar Education Details
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Vwa Verwaltungs- Und Wirtschaftsakademie HamburgMarketing / Sales -
Gruner + Jahr Gmbh & Co KgMedienkauffrau Digital + Print
Frequently Asked Questions about Mareen Blar
What company does Mareen Blar work for?
Mareen Blar works for Azerion Dach
What is Mareen Blar's role at the current company?
Mareen Blar's current role is Head of Ad Operations.
What schools did Mareen Blar attend?
Mareen Blar attended Vwa Verwaltungs- Und Wirtschaftsakademie Hamburg, Gruner + Jahr Gmbh & Co Kg.
Who are Mareen Blar's colleagues?
Mareen Blar's colleagues are Mert Alpaslan, F. İmren Tunç, Kim Van Teunenbroek, Wojtek Przedzimirski, Michael Van Doorn, Hugo Courtois, Jimmy Ramanantsoa.
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