Maree Taylor Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Exercise & Sports Science Australia (ESSA) is the nation’s leading voice on exercise and sports science. They govern and represent almost 10,000 degree-qualified professionals who support Australians to reach their health and performance goals. As part of the Executive Leadership Team, I report directly to the CEO and lead a team of talented marketing and communications professionals to meet ESSA's strategic objectives. My role is to lead my team to manage the marketing and communications strategy, budget, plans and tactical campaigns and activities for two brands: ESSA and Exercise Right.I work closely with cross-functional teams to support the delivery of organisational outcomes, drive improvement, and inspire new ways of thinking.

Brisbane, Queensland, Australia

Audeara is a global hearing health leader that designs, engineers and sells assistive listening devices to people who have difficulty hearing. They distribute their products primarily through audiology clinics and e-commerce channels in Australia, United States, Asia and Europe. As Head of Marketing for Audeara, I lead the execution and management of the group marketing strategy to drive retail and wholesale sales growth across Australian, United States and European markets. I was responsible for developing and delivering multi-channel marketing campaigns for both B2C and B2B (audiology clinic) markets, managing customer experience, marketing partnerships and building brand awareness.On an annual basis, I supported the CEO to review and develop the overarching strategic plan; in turn building the marketing strategy, plan and budget.I also worked closely with national and international sales teams, customer service and product development to drive continuous improvement through streamlining processes and optimising client experiences.𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐲 𝐤𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬? 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.

Brisbane, Australia

Headquartered in the UK, the Medical Protection Society is a mutual protection organisation for more than 300,000 medical, dental and healthcare professionals around the world. I remotely led a team of 6 UK and Australian based marketing executives to drive brand awareness and growth across 7 countries for both Medical Protection and Dental Protection brands. Working across South Africa, Hong Kong, Singapore, Malaysia, Caribbean & Bermuda, Australia and New Zealand markets my mandate was to develop, translate and deliver country specific marketing strategies, plans, projects, tactical campaigns and budgets. I regularly delivered presentations to key stakeholders, country managers and their teams to share planned activities, discuss campaign performance and make recommendations for continuous improvement. This ensured alignment across the business, informed campaign and project direction, influenced decision making and encouraged open dialogue between teams.𝐓𝐡𝐢𝐬 𝐰𝐚𝐬 𝐣𝐮𝐬𝐭 𝐚 𝐩𝐫𝐞𝐯𝐢𝐞𝐰. 𝐓𝐚𝐥𝐤 𝐭𝐨 𝐦𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞.

Brisbane, Australia

My position was responsible for leading the marketing and communication planning, budget and campaign implementation in the Asia Pacific region for MPS (Medical Protection Society) Educational Services division. MPS is the world’s leading member-owned, not-for-profit protection organisation for doctors, dentists and healthcare professionals. My role encompassed the member education programme for MPS's Medical Protection and Dental Protection brands. I led the bi-annual marketing campaigns, webinars, podcasts and digital marketing, in addition to internal and external communications and profile raising.𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭!

Brisbane, Australia

Redtrike Creative Co. was a creative services and marketing consulting company, servicing a varied client base and offering short and long term contract marketing consulting and design services. As joint owner/operator, I provided marketing consulting services around brand, acquisition and retention strategy primarily for start-ups and small businesses. I was accountable for developing and managing relationships with clients, contractors and suppliers. I also managed the day-to-day running of the business including operations, finance and budgets.𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒 • Developed e-commerce website, digital marketing strategy, brand guidelines and digital materials for start-up, Pinnacle Beverages.• Shaped new coffee roaster brand; Esprosini Coffee, developing marketing strategy, corporate identity, social media plan and ecommerce website content, design and functionality.• Developed corporate identity, website design, content writing, and promotional materials for new real estate brand, Gott Realty.• Contributed to customer growth, engagement and retention for Litse Lounge Restaurant; developing a customer loyalty program, leading annual fundraising events, facilitating social media, email marketing, point of sale and print media marketing.• Achieved a FoodSafe 4.5 star rating in 2009 for Litse Lounge Restaurant; reviewing existing operations and implementing streamlined, measurable improvement strategies.𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞? 𝐋𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤.

Brisbane, Australia

Cognitive Institute is a well respected international provider of multi-disciplinary healthcare advice and education and part of MPS (Medical Protection Society), a worldwide not-for-profit. Cognitive Institute partners with healthcare organisations to build, embed and support a strong safety culture for their people. They also provide healthcare professionals with the non-technical aspects of excellent care, particularly in the areas of communication skills, leadership capability, and the ability to work as effective teams.My role involved working directly with practising doctors to manage the marketing and communications activities for the organisation. Some responsibilities included marketing strategy and advice, website management, digital marketing, content strategy, media monitoring, video direction / management, developing promotional materials and acting as brand guardian.𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒 Projects• New website planning, development and launch based on best practice UX• Salesforce CRM data integrity and optimisation • Customer journey mapping, persona development, CX review and recommendations• Integration of ActiveCampaign marketing automation system with website and CRM• Business development toolkit for new programme clients• Faculty profile raising – bio videos, photography, social media strategy, article facilitation• Leading the rebrand of Cognitive InstituteGeneral• New product brand guidelines• Case studies – video and print• Strategy, planning and budget• Content strategy and planning• Conference and sponsorship planning, marketing and communications• Events communications• Staff training, mentoring and guidance• Digital advertising and website optimisation𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞? 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭.

Brisbane, Australia

Stuartholme School is an independent Catholic secondary day and boarding school for girls. Reporting to the principal and board of directors, I led the marketing, advancement and student acquisition of Stuartholme School; developing and implementing integrated marketing and communications strategy, plans, budgets and tactical campaigns. In addition to championing marketing and brand, I led, managed and coached a team of 5 people; comprising enrolments, communications, community engagement and events as well as key external stakeholder groups including the Alumnae association. 𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒• Led the rebrand of Stuartholme School; evolving the logo, developing brand personas, brand messaging, print and digital marketing (enrolments) materials, internal and external communications. • Received an Educate Plus Excellence in Advancement Award, for my work with the enrolments portfolio. Extensive analysis of CRM data, web analytics, the sales funnel and survey outcomes informed a new strategy for a more streamlined approach and focus on improved customer experience. • Led the design of a new website, recognised as an award-winning entry at the 2014 Australasian Educate Plus Awards. • Improved digital user experience and engagement by 34% while supporting the enrolments sales funnel; leading website optimisation and implementation of the Hubspot marketing platform. • Over a three year period, contributed to a 46.4% growth in enrolments; creating and executing multiple successful annual marketing campaigns.• Facilitated an increase in community advocacy; using social media and video to lead a successful community engagement campaign.

Brisbane

Advertising Energy was a full-service marketing agency with offices in Brisbane, Sydney and Melbourne. Key clients included BHP, Rio Tinto, Coca-Cola Amatil, Knight Frank, Australian Federal Department of Education and Colliers. Reporting to the managing director, I lead and managed marketing and advertising campaigns and activities for a portfolio of national brands across health, education, property, mining, retail, automotive and government sectors.With 100% staff retention over five years and contributing to the national growth of the agency, I built and led a team of 7 account managers, coordinators and designers and built a strong team environment; problem solving, resolving issues, delegation, training and mentoring. 𝐊𝐄𝐘 𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒• Increased awareness of Fire Ants and Electric Ants among the community; developing marketing strategy and communication materials for both campaigns with the Department of Primary Industries and Fisheries.• Facilitated the immediate sale of a multi-million dollar commercial property; developing and managing a print and promotional strategy for DTZ Commercial Property.• Increased client engagement and retention by leading and managing value-add events and training workshops for clients.• Facilitated growth of international recruitment initiatives for Rio Tinto and Downer EDI Mining; developing content and designs for campaign websites, digital marketing and promotional material.

Bachelor Of Business, Communications

Business Communications, specialising in advertising and marketing

Diploma Of Business, Business

Business and marketing

Foundations Of Intentional Leadership

Practical leadership course.

Leadership Fundamentals

Design Thinking: Transform How You Create And Innovate

Content Marketing, Marketing

Completion of Content Marketing training with Hubspot Academy

Google Analytics, Marketing Research

Activities and Societies: Google analytics training and practiceWorkshops and training for Google Analytics with Loves Data.

Social Media Management

Digital And Direct Marketing

E-Marketing Strategy

High School Diploma, Complete