Marei Arnold Email & Phone Number

Switzerland

San Francisco Bay Area

- Managing Ghirardelli SQUARES, the company's flagship brand ($200M annual sales) with one direct report- Leading Brand Strategy, Communication Development, Portfolio Strategy & Innovation Pipeline- Full P&L ownership and Media Budget of >$20M- Leading the launch of Ghirardelli Caramel Waffle Cone SQUARES: No.1 non-seasonal premium chocolate innovation in the US YTD 06/2024 via 360° launch campaign and commercial guidance for sales teams- Spearheaded the development of Ghirardelli's new go-to-market strategy for new product launches grounded in market research, category and POS analysis- Redefined Ghirardelli S'mores sampling strategy leading to +150% samples distributed (185k samples total) by reducing CPC by 76% and negotiating free digital amplification- Developed and launched the first TikTok Campaign for Ghirardelli SQUARES incl. split test and sales lift study to define further content strategy- 3-year marketing strategy including new communication platform from agency brief to new TVC development- Leading Ghirardelli's sustainable packaging transformation

Zurich, Switzerland

- End-to-end responsibility for national and international innovation projects to conquer adjacent categories- Innovation management throughout the entire funnel from consumer-centered ideation to concept & MVP development, testing, design & positioning, financial planning to launch- Led cross-functional teams (>10 team members)- Drove consumer & market insights generation based on quantitative and qualitative research, derived growth opportunities and prioritized them for maximum business potential- Coached the organization in agile product development, Design Thinking and Lean Start-up methodologies- Led project "Balanced Boost" to develop healthier and more sustainable chocolate concepts- Professional Scrum Master Certification

Zurich, Switzerland

-Developed and launched Fresh Chocolate as a New Business model for Lindt Retail stores: Concept & Recipe Development, Definition of Brand Positioning, Design and Packaging Formats, development of new Process Landscape (SAP, operational and physical processes) leading to a CHF M business within 1 year after launch- Led an innovation platform to enter adjacent categories- Change Management in Marketing Team re-organization and ramp up of new Innovation Team- Coached and guided the organization in agile methodologies and lean thinking in product development- Planned and executed innovation workshops leveraging Consumer Interviews, Design Thinking, MVP development, Lean start-up methodologies and Market Research

Zurich, Switzerland

- Strategic leadership for Lindt Gamme Bleue (No.1 Swiss Milk Chocolate Tablet Brand), Lindt Napolitains and Lindt Gold Tablets with 1 direct report- Full P&L responsibility for all managed brands- Managed 3-year brand strategy & innovation pipeline and lead the respective NPD projects from concept to launch- Developed alternative milk chocolate value propositions: Launching -30% sugar milk chocolate tablet and 2 non-dairy tablets based on oatmilk- Developed new communication platform and executed 360° with new OLV, POS strategy and promotion integration

Zurich, Switzerland

- Defined LINDOR's always-on Social Media Strategy in close collaboration with the Agency, developed and planned social content- Led the production of 2 Online Videos for Lindt China starring Roger Federer and Chinese Actress Xin Zhilei- Planned and executed Full Year promotion plan for LINDOR spanning all national Key Accounts- Developed a new POS concept for LINDOR Pick&Mix

Zurich, Switzerland

Vienna

Eschborn

Frankfurt Am Main Und Umgebung, Deutschland

Stuttgart Und Umgebung, Deutschland

Master Of Science (M.S.), Mannheim Master In Management

Exchange Semester, Business Administration

Bachelor Of Science (B.S.), Business Administration