Mareike Roth Email and Phone Number
Mareike is an industrial designer specialised in the creation of emotional relationships between design and user. In 2012, she founded the strategic design studio hoch E in Nuremberg together with Oliver Saiz. Their work has won several design awards.Mareike is characterised by her curiosity and the constant urge to question the boundaries of design. In order to understand the effect of design on people's behaviour and experience at an even deeper level, she began studying psychology in 2022. This multidisciplinary approach gives her a unique insight into the psychological aspects of design.In addition, Mareike is active as a lecturer at various universities. As a speaker, she gives talks on her psychology-based approach to design. With the book "Designing Emotion - Methods and Strategies for Designer" , she aims to provide fundamental knowledge about the emotional impact of design.
Hoch E - Designing Emotional Identity
View- Website:
- hoch-e.com
- Employees:
- 4
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Ceo And Head Of Design PsychologyHoch E - Designing Emotional IdentityNuremberg, By, De
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Ceo & Head Of Design PsychologyHoch E - Designing Emotional Identity May 2012 - PresentNürnbergSpecialized in the strategic design of the emotional identity of brands and products. The interdisciplinary team from Nuremberg develops solutions in the areas of brand strategy and industrial design for a broad spectrum of international enterprises and startups. Clients among others: AL-KO | HILTI | NIP | STAEDTLER | SCHWAN COSMETICS | VOLKSWAGEN AG
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Co-FounderDesign & Emotion Lab Mar 2023 - PresentNürnberg, Bayern, DeutschlandIn our work for the Design & Emotion Lab, we transfer knowledge from psychology, behavioral and cognitive sciences. This platform is for anyone who wants to understand and benefit from specific emotions through design. -
Lecturer - Computer Generated ObjectsTechnische Hochschule Nürnberg Georg Simon Ohm Mar 2021 - Aug 2021Nürnberg, Bayern, Deutschland -
Adjunct ProfessorHochschule Für Gestaltung Schwäbisch Gmünd Oct 2012 - Sep 2017Schwäbisch Gmündmentoring of student work, thesis supervision, design methodology, design theory, creativity methods, product semantics, emotion & design, design basics -
Project Manager Product- & Interior DesignSiegelwerk Dec 2011 - Apr 2012Stuttgartdesign and implementation of unique brand experiences in the field communication in space -
Product DesignerFreelancer Jan 2010 - Nov 2011conception, design and implementation as freelancer for agencies and international companies
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Project Manager - Product DesignBraunwagner Gmbh Mar 2008 - Dec 2009Aachenconception, design, visualization and project management in the field of product and interior design for international brands -
InternshipStudio Wagner:Design Oct 2006 - Dec 2006Frankfurt/Main
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InternshipC+P Möbelsysteme Jul 2002 - Jun 2003Breidenbach
Mareike Roth Education Details
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Psychology -
Industrial Design
Frequently Asked Questions about Mareike Roth
What company does Mareike Roth work for?
Mareike Roth works for Hoch E - Designing Emotional Identity
What is Mareike Roth's role at the current company?
Mareike Roth's current role is CEO and Head of Design Psychology.
What schools did Mareike Roth attend?
Mareike Roth attended Fernuniversität In Hagen, Hochschule Für Gestaltung Schwäbisch Gmünd, Fh Aachen University Of Applied Sciences, Rmit University.
Who are Mareike Roth's colleagues?
Mareike Roth's colleagues are Marc Andre, Guenter Raich.
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