Mareike Schmidt Email & Phone Number

Mainz, Rp, De

Berlin/ Frankfurt

Since October 2022: Brand Lead Manager New Products• Successfully drove business case preparations and Brand Planning process for Tusamitamab Ravtansine in NSCLC by leading the cross-functional early launch team with special focus on assessment of and gaining foothold in diagnostics market.• Acted as local commercial representative in Global workstreams to inform Global strategy standing in for German Oncology Franchise Head.• Explored new go-to-market approaches beyond classic Rx launch to maximize efficiency for German launch. November 2019 - December 2022: Brand Manager Libtayo® (cemiplimab) in Skin Cancer Indications• Proven track record in strategic and operational management of Libtayo® (cemiplimab) in Germany for non-melanoma skin cancer (NMSC) resulting in yearly double-digit sales growth since 2019.• Successfully led cross-functional launch team for Libtayo® (cemiplimab) in advanced basalcell carcinoma in Germany during COVID-19 pandemic while reaching all milestones on time and staying on budget.• Core member of "Global-to-local"-model proactively contributing to the global brand strategy of Libtayo® (cemiplimab) for NMSC.• Analyzed and identified new market opportunities together with internal stakeholders as well as with KOLs resulting in exploring new target groups and implementation of innovative educational programs such as the first ever certified blended learning concept for dermatologists in Germany in cooperation with start-up HUMEO GmbH.

Berlin, Deutschland

• Launched Suliqua® (insulin glargine 100 +lixisenatide) in Germany leading the cross-functional team executing an unique go-to-market strategy resulting in successful price negotiations while meeting business expectations.• Effectively managed medical device portfolio across all product life-cycle stages establishing the core portfolio as backbone of future business opportunities in integrated patient care.• In charge of 2019 GSA Brand Plan Process coordinating an 20+ person team across three countries resulting in first ever customer engagement plans for GPs and diabetologists across multiple brands. • Led cross-functional teams in conception, planning and implementation of various congresses, educational stand-alone meetings with over 1000 participants (HCPs) and educational programs for diabetes nurses.

Rotational program incl. two different assignments1. Assignment: Global Portfolio Management & Strategy Department+ Development of strategic guidelines and risk assessments+ Commercial assessment of internal and external business opportunities and forecasting+ Concept drafting of an European Women's Network2. Assignment: Diabetes Marketing, Diabetes Division, MCO GSA+ Ensuring launch readiness of insulin glargine U300 - Material development (print & edetailing) - Launch event organization+ Commercial assessment and strategic recommendation of impact of fixed price adaptations

Ensuring a highly-successful and productive client experience by effectively managing the administration and logistics of all phases of a Bernard Associates event.

+ Promotional campaign development+ Commercial evaluation of additional business opportunities of established brands+ Development of handling instructions for pipeline products + Congress Managemnet+ Support for communication and competitive intelligence activities as well as e-marketing projects

Master Of Arts (Ma), International Marketing

Bachelor Of Arts (Ba), Business Administration & Management