All around Senior designer at Aaiko, responsible for the developement and design for the womens line!

Extensive all-round fashion designer and developer. Specialised in Creative direction, global trend forecasting, concept & design consulting, brand building & fit advise.Providing 360 degree global industry expertise and support in women's fashionwear, swimwear & sportswear.

The O’Neill brand started life in 1952 and is about Surf, Snow and lifestyle.Drawing on its pioneering heritage of creating the first neoprene wetsuit, first surf leash, first surf shop.In my role as Senior Designer for the Women’s category, my true strength lies in taking the lead in building and managing the entire design process from concept to end product, designing, selecting & developing (sustainable) materials, making inspirational and product travelling for protofittings, shopping’s and exhibition visits (Europe / Far East) and negotiating with vendors, collaborating with other design departments, marketing, VM & sales.Responsibilities► Head of Womenswear Design, Beachwear and Activewear apparel, Performance and Lifestyle.► Lead creative direction of collections, Maintain the right balance between creativity versus innovation and commercialism within the collection ☛ innovation, color cards, A to Z product, trim, fit and fabric design & development► Lead Creative Development Process, accomplished 80% sustainable collection► Responsible for all Women’s categories ☛ woven and knit, outerwear, beachwear, active, open- footwear & accessories► Build global partnerships with 3th parties ☛ Anna Sui, Liberty London, Marissa Quin ► Set up a Lounge wear collection and launched the Essential and Active collectionFebruary- June 2016Category Manager Women Wear (Interim)► Leading the Outerwear, Swimwear, Surf Performance, Apparel, Fashion, Active, accessories and open-footwear categories► Women Category strategy☛ innovation, sustainability, creative strategy, line-planning, sourcing, development, design, merchandising and pricing► Develop sustainable swimwear from 0 to 70 with a recycled content► Making commercial decisions aligned with global strategy and brand positioning►Optimizing product range architecture, reflecting market trends & consumer behaviors►Train and support our team, empowering them to make right commercial decisions

February- June 2016Category Manager Women Wear (Interim)► Leading the Outerwear, Swimwear, Surf Performance, Apparel, Fashion, Active, accessories and open-footwear categories► Women Category strategy☛ innovation, sustainability, creative strategy, line-planning, sourcing, development, design, merchandising and pricing► Develop sustainable swimwear from 0 to 70 with a recycled content► Making commercial decisions aligned with global strategy and brand positioning►Optimizing product range architecture, reflecting market trends & consumer behaviors►Train and support our team, empowering them to make right commercial decisions

Designing the collection Beachwear, Fitness and Sports Fashion line.