Marek Banczyk, Ph.D. Email & Phone Number

New York, Us

Cityglobe is an AI-based global intelligence platform for business strategy. I founded, developed, and marketed it to the biggest consulting companies in the world.• Created big vision, ran interdisciplinary scientific research project at Columbia University and transformed it into an international company selected to represent the New York City in the world’s industry summits• Supervised and delivered several research-based Machine Learning projects in the field of global business analytics for the industry leaders (Deloitte, JLL, Cushman & Wakefield)• Acquired over 50 global partners such as Paris, London, Boston, Philadelphia, Houston, US Department of Commerce as well the investment agencies of Colombia, Chile, Peru, Mexico, Argentina, the Philippines, Malaysia, Indonesia, Czech Republic, Slovakia, Hungary, South Africa, UK and the Netherlands. Carried over 200 online trainings for diverse audience.• Hired, inspired and led the cross-functional international Agile team to develop the state-of-the-art AI-powered solution transforming fragmented structured and unstructured data into bricks of actionable information that compose a global business intelligence system• Disrupted the market and sold the complex analytical products to the world’s leading consulting companies despite the competition from the big multinational enterprises of established position

Poznań, Wielkopolskie, Pl

FIFA Medical Centre of Excellence Rehasport Clinic is one of the 50 best orthopedic clinics in the world. • Developed new patient relations management system and predictive analytics models to improve patient experience and increase retention • Drove a successful digital transformation of marketing, operations and patient relations and created Global Partnerships (e.g. with Hospital for Special Surgery in New York). • Translated large sets of patient data analytics into insights for new brand strategy set to help the clinic enter the elite FIFA Medical Centre of Excellence group • Developed the brand marketing course and delivered training to the personnel of the licensed partner network (over 100 centers nationwide)

I ran research, co-developed and digitally marketed the first psychometrics-to-job recruitment platform.• Involved the U.S. top psychologists and developed world’s first recruitment SaaS based on measured abilities and skills evaluated through position-specific quantitative models.• Created and launched mind-provoking digital campaign to attract targets for the complex, multi-hour testing; the campaign succeeded in bringing over 50 000 volunteers for free• Sold innovative and complex recruitment solutions to over 200 major companies including MNC’s.• Awarded the EU-funding for innovative startups of nearly 5M PLN (USD 1.5M).• Achieved recognition of High Governmental Panel of XIII United Nations Conference on Trade and Development

87 - 100 Toruń, Pl

NEUCA Group is a $2B company. I created its internal start-up SYNOPTIS Pharma, its products and brands.• Designed and developed the multi-source marketing research and predictive analytics system, built a multivariate tool generating business forecasts and mapping of all 1,100 therapeutic markets monitored by IMSHealth on CHC4level; designed the iterative market segment selection and the multi-layered concept validation process.• Created and implemented the New Product Development System by successful integration of Pubmed literature review, R&D leads, customer insights, and collaborative efforts of physicians, technologists, and pharmacologists.• Applied remote association, convergent thinking and other creative techniques to build brand concepts and architecture for 3 product portfolios,• Applied design thinking to develop over 30 new products for economy brand and 10 new products for the innovative OTC brand, these included: cardiovascular supplement, urinary condition remedy, eye vitamins composite, cell protection, child probiotics, diabetes management agent, gynecological condition remedy, male infertility treatment, menopause, and supportive treatment to oral contraceptives.• Unveiled the unmet market needs and transformed insights into product formulations through reverse engineering.• Designed and executed an iterative brand development process that involved qualitative and quantitative research, real life setting insights discovery, naming design and validation, packaging development, and POS composition.• Decomposed and reorganized research and data analysis unit focused on behavior trends, competitive landscape; proposed new launches to ensure ROI and margin maximization and rise of company capitalization on stock exchange.• Trained and oversaw the special team of 30 Medical Representatives and 200 Pharmaceutical Representatives covering about 11,000 pharmacies.

IKER provided SUPERBRANDS-awarded data-driven branding and market innovation strategies to public and corporate clients like Volkswagon Group, Renault, BP consumer program. I founded and managed it.• Navigated self-designed qualitative and quantitative research for service design in networks of RENAULT, PEUGEOT, and VOLKSWAGON Group, implemented improvements in service design.• Won multiple awards including SUPERBRANDS Award years 2001-2014 for the new City Brand Strategy adopted by the City of Poznan (Poland’s second city economy); Developed and introduced 6-dimensional place brand model, navigated multi-million-dollar strategy implementation among diverse public and private stakeholders.• Directed Conjoint analysis and improved product definition of BRITISH PETROLEUM (BP) Partner Club consumer program.• Lead team and build the functional innovation for USD 80M in new Museum of Modern Art in Warsaw, Poland.• Directed quantitative strategic analysis and created data-driven conceptual program for Poland’s interactive exhibition in the WORLD EXPO 2010 in Shanghai.

Ludwigshafen, De

BASF is the biggest chemical company of the world. I helped innovate business in Asia Pacific • Developed concepts for the new business strategy for innovation chemicals. • Dismantled and reorganized the internal corporate system of process flows in export-import management. • Navigated global brand strategy of BASF in a culturally diverse environment and managed interest conflicts. • Developed Export Network Coordination system and supervised exports of 15 countries and all regional trade. • Contributed to the development of Asia Pacific Trading Center that increased export profitability by about 20%.

Post-Doctoral Visiting Scholar, Global Markets / Economics / Neuroscience

Post-Doctoral Visiting Scholar, Global Markets / Sociology / Economics

Doctor Of Philosophy (Ph.D.), International Economics

Master Of Arts (M.A.), Business/Managerial Economics