Winner of the 2013 ORIA Best Multichannel Retailer Award

Established, built and led the digital technology team of the Harvey Norman's in-house advertisement agency - responsible for the design and development of all digital initiatives in the retail group, including:Led the end-to-end design and development of Harvey Norman’s first eCommerce website:> Led the product discovery process, conceptualisation and design of all customer facing features.> Designed the solution for a bespoke order management solution supporting 600 fulfilment locations.> Initiated and oversaw the design and development of Harvey Norman's first mobile eCommerce website> Oversaw the internal and external development teamsEstablished and managed a cross-functional digital development and production team:> Built up and led the online delivery team of 20 staff covering development, design, user experience, content production and product management. > Replaced traditional waterfall-based development and planning processes with Agile methodologies and tools Analysed market and industry opportunities and defined the online roadmap for Harvey Norman:> Defined the online product roadmap and secured endorsement from the senior executive steering committee> Implemented a framework for assessing and prioritizing development request from a complex group of stakeholders.> Assessed and selected strategic technology solutions, and ran RFP processes to select strategic technology and services vendors Delivered key online products and capabilities:> Defined and implemented an SEO program which in 12 months tripled organic search traffic> Oversaw the design and implementation of an ad serving platform and an enterprise web analytics solution> Defined and implemented a solution for integrated digital asset management to streamline product content production> Designed, specified and oversaw the implementation of an Australian-first fully integrated consumer financing solution

Initiated and delivered Harvey Norman's first mature product catalogue website, resulting in a trippeling of traffic and customer engagement:> Led the design and specification of all functional and non-functional requirements> Designed and implemented a Product Content Management solution and operational processes that allowed for effective production and maintenance of rich, structured content for more that 5000 products online.> Led the RFP process to selects technology and implementation partners> Oversaw the project delivery, and ensured realisation of project benefitsManaged the ongoing delivery of websites and digital campaigns:> Oversaw the design, development and launch of several retail websites and digital campaign micro sites for brands within the Harvey Norman Group, including Harvey Norman, Domayne, Joyce Mayne, Norman Ross and Space Furniture.> Established production processes to streamline the planning, design and implementation of ongoing digital marketing campaigns. Imitated and set up an in-house UX team and established a new User Experience function:> Defined UX roles, recruited UX professional, and established user-centred design processes> Oversaw the definition and implementation of an UX strategy that set the direction of the Harvey Norman websiteFounding member of the Corporate Brand Management Committee that established corporate processes and policies for the management and protection of the Harvey Norman brand portfolio.

Lead business analysts in a project to re-platform all ABC online properties to a new Web Content Management System.> Worked with key users to design and specify a bespoke content management solution > Defined a organisational change management plan to transition 300 user from several legacy systems

Start-up experience from a software development firm that has grown to become the leading provider of enterprise web solutions for the digital media industry in Europe, with clients including Axel Springer and News International.Hired and led a team of technology consultants that delivered online solutions for clients across Europe. Selected projects include:> Online Newspapers – Web CMS solutions for Aftenposten Online and De Telegraaf Online, the leading newspapers in Norway and The Netherlands> Mobile Portal – Djuice, a youth-focused mobile portal for Telenor, one of the largest mobile phone operators in the world. > B2B Marketplace – Integrated a content management solution into Traconi (now nVision), a global online transport tendering marketplace.Designed and developed several key products and services in a fast paced start-up environment:> Led the conceptualization, design and specification of Escenic Studio – a Editorial Application which is a cornerstone of Escenic’s solution suite. See http://www.vizrt.com/products/escenic_content_studio/case_studies/ > Designed and developed a partner community website with technical articles and blogs, training videos, discussion forums, and online documentation. > Initiated, designed, implemented and managed a client training program that covered courses from basic half-day end-user training to advanced 5-days developers training for the Escenic product suite.

Developed web-based solutions for clients in media, government, telco and retail.