• Accepted the promotion to position of Sales Manager in 2009, after 17 months with company. Successfully increased average annual sales and overall team profitability on a consistent basis. • Proven record of IT sales success, as an individual contributor. Maintained a portfolio of accounts throughout tenure, delivering top individual performance metrics.• Strategically formed new partnerships and enhanced existing relationships with key vendors driving increased revenue opportunities and new double-digit profitability and growth.• Responsible for both inside and outside sales activities. This includes: responding to pricing and technical requests; meeting with customers regularly face-to-face, including sales presentations; providing pre/post-sales support; forecasting opportunities, with demand generation and prospecting; working closely with vendors and suppliers.• Individual account portfolio of 30+ active Federal Government accounts. Responsible for driving both retention and incremental sales with decision-makers, technical and end-user client contacts, with in-excess of $10M in direct sales (average/year).• Manage overall sales team and strategic direction of efforts with Canadian Federal Government. This team includes Account Executives and a Bids Manager, all of whom are focused on the Federal Government and public sector clients. Worked with the team to manage customer engagement; develop pipeline of opportunities; align long-term strategic focus & message; team training & coaching; support with customer escalations; conduct regular team and 1:1 meetings.• Provided direct and auxiliary support to our Bids Manager and his team, to successfully compose and respond to solicitations from the Federal Government for proposals.• Maintain multiple active IT certifications with various vendors.• Manage the vendor partnerships

• Proven record of team-level sales success as Manager, delivering 100+% blended quarterly attainment of monthly team targets. Enormously successful with Management-specific bonus targets in specific focus areas.• As Manager, maintained low new-hire attrition & turnover rate, helping to develop 10+ associates that have since established long-term careers within Dell. Also, received “high” rating score from direct reports on internal ‘Tell Dell’ feedback survey – above-average score within peer manager group, for all Canada managers, and organization-wide• Promoted from Inside Sales Rep to Technical role after 1 year with company and promoted again to Management role after another year.o Managed English and French phone sales queue in Ottawa for Dell’s Canadian consumer sales, with a team of 22 inside sales associates and trainers.o Responsible for driving sales to attain results in over a dozen key metrics, including performance in close rate, revenue, margin, peripheral attach, services, financing, as well as customer experience survey scores.o Directly responsible for addressing and resolving customer escalations. This included escalations regarding technical issues, customer service and sales errors.o Provided direct daily coaching to sales reps, including 1:1s, and was directly responsible for interviews and hiring decisions, terminations, performance evaluations, pay planning, and sales training. Worked closely with HR, Finance, Payroll and L&D to fulfil these responsibilities.

• In individual sales role, successfully developed and established a new customer account ‘patch’ from scratch, resulting in total sales in excess of $3 million in the first year. Integral part of the team’s overall 100+% sales growth over year-over-year, and subsequent continued growth.• As Technical Inside Sales Representative:o Specialized role, working with the French small-and-medium sized business segment team, to drive sales for Enterprise products, including servers, storage, software and networking.o Responsible for interfacing with customers for technical information, solution scoping and planning, quotes and saleso Responsible for managing individual sales quota, based upon both transactional and relationship sales; tasked with prospecting and following-up on leads for potential new customers, both by phone and email, and in person for larger opportunities

• Responsible for employee management, including payroll, performance evaluations, conducting staff meetings, hiring and terminations, training and motivational activities. • Responsible for product evaluation, pricing, marketing and for inventory management for software, peripheral and gaming categories. • Built relationships with both new and existing vendor partners in order to grow sales and increase profitability. This included working with over 100 vendor partners. Leveraging strong negotiation skills, coordinated several successful high-profile product launches, exceeding vendor sales forecasts and contributing to annual sales growth. Regularly attended industry-related trade shows and events, establishing contacts and new business relationships.• Worked with a tight vendor-funded marketing budget to generate effective and creative promotional sales excitement at the retail level, leveraging various rebates, spiff programs and other product incentives.• Utilized strong customer service background to support Hartco’s unique franchised retail networks, over the phone (average of 30-50 calls daily) and in-person during meetings and store visits.• Received internal recognition for excellence in Negotiation and for Inventory Management