Drive the Office Consumer businesses. Prepare the strategy, investment priorities, goals by account and engage with sales teams and channel marketing to develop plans that are landed thru the Device sales, Channel Sales and Channel Marketing team. Developing and executing annual and seasonal marketing plans that will drive Office revenue for the consumer business across multiple channels. Ensure growth of mutual profitability for partners and Microsoft, while maximizing the Lifetime Value of our consumer base. Support correction of error (COE) planning with sales and marketing teams. • Drive marketing and sales plans - Take the WW strategy and adapt to build the regional/country sales and marketing plan. Identify key segments for compete and growth opportunities. Provide feedback to corp issues, opportunities and help needed • Drive Investment Alignment - Align investments across all consumer channels by pitching the strategy; manage thru channel investments and ensure highest ROI. • Ready the Team - Ensure readiness across segment and partner teams. Develop and share clear insights into growth drivers and blockers, competitive situation and a focus on the Voice of the Customer to feedback into Corp. • Tell the Product and Profitability Story - Land local product and category stories with partners including pitch decks and readiness meetings so they are leading sell in aligned to Microsoft priorities. Hand off to sales leads.

Managing of the local Xbox Gaming businesses.  Drive the strategy, investment priorities, goals by account and engage with sales teams and channel marketing to develop plans that are landed thru the Device sales, Channel Sales and Channel Marketing team. - Drive marketing and sales plans - Adapt WW Xbox strategy to build the regional/country sales and marketing plan; identify key segments for compete and growth opportunities.  Provide feedback to corp issues and opportunities - Drive Investment Alignment - Align investments across all commercial channels by pitching the strategy; manage thru channel investments and ensure highest ROI. - Lead all aspects of local Xbox Marketing - Align all marketing segments (PR, O&O, CRM, etc.) to land through the line messaging.  Act as Local Xbox CMO tasked with maintaining Corp approved messaging and audience segments are addressed.  Develop integrated marketing plans and strategic market objectives by channel partner, drive marketing execution, and measure execution and return on investment (ROI).  - Ready the Team - Create strategic business objectives and category plans across all commercial customer touch points, coordinate partner segmentation and prioritization, and strategically influence assortment and volume builds, and execute against the product lifecycle.   Ensure Xbox readiness across, segment and partner teams. - Tell the Product Story - Land local product and category stories with partners including pitch decks and readiness meetings so they are leading sell in aligned to Microsoft priorities. Influence partners with category subject matter expertise to support the sales motion across the channels.  Impact and influence the product business groups and drive cross group collaboration.  - Manage and Monitor ROB - Manage & Monitor the business identifying upside and managing risk or gaps. Deliver on the ROB for the assigned category of products, by channel.

Management of the local retail, disti and telco business.Execution to maximize revenue profit and share in all Retail channels and defined classes of trade, deliver CPE.Develop a successful local team of account managers and field labor.Transformation towards digital licences sales at retail and e-tail.Balance the requirements of profitable share growth across the whole channel while maintaining a healthy ecosystem that delivers partner profitability. Strategic planing, forecasting and developing annual sales quotas for retail channels projecting expected sales volume and profit for existing and new products.Create marketing strategy that optimize the consumer journey across consumer channels, including Online, to drive share, revenue, category profit and customer preference for Microsoft products.Develop deep account relationships and create plans to drive Microsoft profit and partner success.

Managing of the local Xbox Gaming businesses. Drive the strategy, investment priorities, goals by account and engage with sales teams and channel marketing to develop plans that are landed thru the Device sales, Channel Sales and Channel Marketing team. - Drive marketing and sales plans - Adapt WW Xbox strategy to build the regional/country sales and marketing plan; identify key segments for compete and growth opportunities. Provide feedback to corp issues and opportunities - Drive Investment Alignment - Align investments across all commercial channels by pitching the strategy; manage thru channel investments and ensure highest ROI. - Lead all aspects of local Xbox Marketing - Align all marketing segments (PR, O&O, CRM, etc.) to land through the line messaging. Act as Local Xbox CMO tasked with maintaining Corp approved messaging and audience segments are addressed. Develop integrated marketing plans and strategic market objectives by channel partner, drive marketing execution, and measure execution and return on investment (ROI). - Ready the Team - Create strategic business objectives and category plans across all commercial customer touch points, coordinate partner segmentation and prioritization, and strategically influence assortment and volume builds, and execute against the product lifecycle. Ensure Xbox readiness across, segment and partner teams. - Tell the Product Story - Land local product and category stories with partners including pitch decks and readiness meetings so they are leading sell in aligned to Microsoft priorities. Influence partners with category subject matter expertise to support the sales motion across the channels. Impact and influence the product business groups and drive cross group collaboration. - Manage and Monitor ROB - Manage & Monitor the business identifying upside and managing risk or gaps. Deliver on the ROB for the assigned category of products, by channel.