• As Google would define it: sabbatical /səˈbatɪkl/ noun: a period of paid leave granted to a worker for study or travel, traditionally one year for every seven years worked.• As I would define it: read 43 books, wrote 3 chapters of mine, finally got certified in UX by Google and have two webshops launching in Q3 and one in Q4 and I am now quite good at origami.

Creating competitively positioned branding and facilitate the creation of competitive strategy, quick product development, and excellent user experience, for challenger companies.Highlights: Kept a Gallery open through Covid, Consulted two of the most important men on Fyn, Ran a successful T-shirt business, Started 2 very unsuccessful food ventures, Won 4 pitching awards

• Creating visual identities, brand assets and illustrations for print and digital• Researching, designing and developing business generating websites• Storyboarding, directing and shooting promotional videos and animations• Researching, developing and creating digital and print campaigns• Researching, editing and publishing short-form and long-form copy

• Everything I did as campaign lead• Leading the design, creative and UX efforts of the company• Developing evergreen communication with a focus on overall visual direction, digital design and storytelling• Rebranding and creating identities for new products• Researching, pitching and presenting ideas to all project stakeholders• Responsible for all brand visuals, partnership and PR assets, all video and animated advertising as well as static creatives and general brand assets• On the other hand also responsible for all physical advertising: print, community clothing, developer swag, venue and interior designs.• Leading the creatives and working with all the marketing, sales, support and development teams within the company to constantly improve and update the visual look and brand guidelines of the company and stick to best UX practices

• Researching, writing, and designing long-form thought-leading whitepapers to position Umbraco as experts in the CMS market• Creating the strategy and the content for campaigns that stand out from the other tens of thousands of ads that you see every single day• Designing and copywriting every project at such a level that they keep joking about just putting me in charge

Managing the online presence, strategy and campaigns of a gallery in Odense in order to save it from being closed during the pandemic

My responsibilities were:• Redesigning communication content• Having an intrapreneurial position helping colleagues from different industries with visual communication/marketing/project management, all while working remotely

• Creating and maturing the brand and creating assets• In charge of the entire campaign creation process: ideating, concepting, sketching, illustrating and storyboarding all static and animated ads• Working closely with the dev team on the UX and brand guidelines for both the website and the web app

Trying to learn the ropes of the design/advertising industry and picking up good and bad experiences along the way.