Marek Doubrava Email & Phone Number

Prague, Czechia

Hlavní Město Praha, Česko

• Responsible for instant lottery (online scratchcards)• P&L ownership (revenue plans, costs)• Manage a team of marketing people working on brand initiatives (digital marketing, CRM, social networks, product etc.)• Analyzing brand positioning and consumer insights• Translating brand elements into plans and go-to-market strategies• Extend and manage online loyalty/gamification program into instant lottery• Monitor market trends, research consumer markets and competitors’ activities• Oversee new and ongoing marketing and advertising activities• Align all activities of the gaming vertical with company's brand direction

Hlavní Město Praha, Česká Republika

• Managing and optimizing personalised lifecycle for Lottery players• Design and lead of developing loyalty/gamification program for Lottery players (Golden Wheel)• Responsible for conversion rate to full registrations (acquisition bonuses, recurrent campaigns etc.)• Defining up-sell and x-sell activities through all products and gaming verticals in Sazka• Preparing loyalty bonus offers and automated reactivation campaigns focused on decreasing churn rate• Planning CRM campaign calendar with seasonal and special events• Regular bonus budget optimalization

Hlavní Město Praha, Česká Republika

• Responsible for designing and developing Lifecycle management for all Fortuna Group markets (CZ, SK, PL, RO)• Delivering CRM activities according to monthly and quarterly plans including email, site/mobile messaging, SMS and others as required• Driving continuous improvements for communications to optimise performance versus KPI’s and recommending improvements where required• Researching new trends and developments across communications channels

Hlavní Město Praha, Česká Republika

• Lifecycle Management - from on-boarding through up-sell/x-sell activities up to anti-churn campaigns• Routine campaign management - planning, building content, execution, results analysis, next steps presentation• Communication through all channels like @, call centrum, SMS, push notifications• Preparing monthly campaigns plan with connection to other marketing and season activities• Setting up rules and contact policy for new communication channels like push notifications in mobile app• Coordination of small projects focused on customer value

Hlavní Město Praha, Česká Republika

• Protect and prevent company against security risks• Identification of new opportunities for improvement of security measures, systems and procedures• Independent and complex leading of smaller projects or cases of investigation• Searching for a new data for investigation across company• Focused on protect from resellers (scoring etc.)• Developing new security reports for cases with potential fraud• NEO training - security instructions about safety work, information leak, risks, rules etc.• Six Sigma project: Resellers strategy

Hlavní Město Praha, Česká Republika

• Manage and optimize Collection process with focus on churn• Changing all non-standard applications from Risk Management perspective• Campaign management• Responsible for setting consumer credit policy rules• Forecasting (monthly targets, DB etc.), analyses and reporting• Daily Collection process support (problem solving, workshift support, knowledge test, Vodafone challenge, reps and Coll. dpt results etc.)• Bad Debt management• Six Sigma projects: Undelivered invoices, Subscriber Fraud reporting

Hlavní Město Praha, Česká Republika

• Manage monthly handover of long-term debtors on Czech Telecommunication Office (administrative proceeding)• Forecasting and reporting of Collection successfulness• Cooperation with external Collection and Legal agencies• Six Sigma project: Revision of Collection process

Hlavní Město Praha, Česká Republika

• IN / OUT calls - Gross adds, Up-sell• Training and support new Telesales employees• Reports, Vodafone challenge (rules, targets)