Marek Mraz

Marek Mraz Email and Phone Number

Marketing Leader at PwC | Marketing Director | B2B Marketing | Strategic Management | Brand Management | Destination Marketing @ PwC Czech Republic
prague, praha, czechia
Marek Mraz's Location
Prague, Czechia, Czech Republic
Marek Mraz's Contact Details

Marek Mraz work email

Marek Mraz personal email

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About Marek Mraz

Marketing transformer bridging teams into integrated and digital waters. Experienced Marketing and Executive Director with demonstrated history in integrated marketing communications, brand management, both B2C and B2B marketing and international destination marketing. Skilled marketing strategy and planning, 360 degrees campaigns, content making and digital performance marketing. Proven track record in project management. Contact:marekmraaz@gmail.comMy expertise:Marketing Director | B2B Marketing | B2C Marketing | Marketing Strategy | CMO | CEO | Consulting | Retail | E-commerce | EU Funds | Tourism | International Relations | Destination Marketing | NGO | Integrated Marketing Communications | Marketingový ředitel | Big 4 | Výkonný ředitel

Marek Mraz's Current Company Details
PwC Czech Republic

Pwc Czech Republic

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Marketing Leader at PwC | Marketing Director | B2B Marketing | Strategic Management | Brand Management | Destination Marketing
prague, praha, czechia
Website:
pwc.cz
Employees:
586
Marek Mraz Work Experience Details
  • Pwc Czech Republic
    Marketing And Business Development Leader
    Pwc Czech Republic Aug 2018 - Present
    Marketing strategy and planning in CEE regional and global context, brand managementExternal and internal communications supervision: social, on-line, PR, intranet, CSR, social eventsB2B marketing: on-line campaigns, events, direct marketing, lead managementBusiness development supervision: CRM Salesforce, research, knowledge managementEmployer Branding supervision: strategy, hiring campaigns, jobfairs booth, career websitesCooperating agencies: Symbio, Outbreak, VCCP, Epic, Marvil, Konektor, Adison, AKAResponsibility: 5 teams
  • Hudysport A. S.
    Chief Marketing Officer
    Hudysport A. S. Jul 2015 - Sep 2018
    Marketing strategy & planning, marketing researchAgency briefing and debriefing, management of tenders, media planningBrand management of HUDY and its brands (Mammut, La Sportiva, Fjallraven, North Face)360 degrees communication campaigns and tactical microcampaigns; B2B & B2C eventsContent supervision: social media, blog, prints, ambassador programmeE-commerce - new e-shop development - and loyalty programme Cooperating agencies: Bistro, Acomware, Dentsu, Nielsen, Pecka, AdExpres, Better, Media Invest.Responsibility: 4 teams, 40 branches
  • Czechtourism
    Strategy And Marketing Director
    Czechtourism Jan 2011 - Jun 2015
    Prague, The Capital, Czech Republic
    Marketing strategy and marketing planning based on destination managementRebranding and management of the destination brand - Czech Republic - Land of StoriesManagement of integrated marketing campaigns on international and domestic markets: CNN - Dream in the Land of Stories, Land of Stories, Česko - země příběhů, Land of Romantic Stories; Management of microcampaigns: Cool Destination, Film Destination, Traditional DestinationSupervision of content: spots, prints, digital content (microsites, mobile apps, web pages)Events supervision: Czech the Light (incl. Signal Festival), Meet Czech Design (incl. Designblok)EU marketing projects - fundraising and supervision (IOP)Cooperating agencies: Young and Rubicam, Ogilvy, McCann, WMC Grey, Target P., Brains, MarvilResponsibility: 4 departments, 20 branches, 10 EU projects
  • České Švýcarsko O.P.S.
    Managing Director
    České Švýcarsko O.P.S. Oct 2001 - Dec 2010
    Personal, financial and strategic management of the organisationBuilding of the brand of Bohemian-Saxon Switzerland (crossboarder communication)Integrated marketing campaigns: Bohemian Switzerland - Landscape of MysterySupervision of content: prints, spots, websites, interactive exhibitions in visitors centres, eventsDestination marketing and managementFundraising (EU, UN); projects on marketing, monuments reconstruction, educationInternational relations (UNESCO, WWF, EU)Cooperating agencies: První pozitivní, Noesis, Noctis, EntreResponsibility: 4 departments, 4 branches, 10 EU projects

Marek Mraz Skills

Integrated Marketing Online Advertising Marketing Communications European Union Social Media Marketing Marketing Marketing Strategy Media Relations Strategy Destination Marketing Destination Branding Tourism Copywriting Online Marketing Public Relations Marketing Communication

Marek Mraz Education Details

Frequently Asked Questions about Marek Mraz

What company does Marek Mraz work for?

Marek Mraz works for Pwc Czech Republic

What is Marek Mraz's role at the current company?

Marek Mraz's current role is Marketing Leader at PwC | Marketing Director | B2B Marketing | Strategic Management | Brand Management | Destination Marketing.

What is Marek Mraz's email address?

Marek Mraz's email address is mr****@****rism.cz

What schools did Marek Mraz attend?

Marek Mraz attended Charles University In Prague, Masaryk University Brno.

What are some of Marek Mraz's interests?

Marek Mraz has interest in Songwriting History Trekking, Songwriting, Trekking, History.

What skills is Marek Mraz known for?

Marek Mraz has skills like Integrated Marketing, Online Advertising, Marketing Communications, European Union, Social Media Marketing, Marketing, Marketing Strategy, Media Relations, Strategy, Destination Marketing, Destination Branding, Tourism.

Who are Marek Mraz's colleagues?

Marek Mraz's colleagues are Phuong Thi Truong, Jiří Kazda, Tatiana Rukhliada, Elena Škoríková, Lukáš Zilvar, Veronika Cíchová, Jan Doležálek.

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