Freelance producer and account manager for a video production company.➤ Business development and sales➤ Producer of video projects

➤ Added data tracking to existing products in order to determine value and increaseinsight when iterating or adding new features➤ Liaised between leadership, product development teams, marketing, event teams, andexternal partners to ensure products were delivered on time and used properly➤ Launched patient art webAR experience which increased AR usage and engagement by80% over previous app version➤ Expanded webAR library➤ Led user testing initiatives to determine best ways to improve UI/UX in an effort toincrease engagement and conversion rates➤ Oversaw the refactor of the Virtual Tour product in Next.js➤ Page load times were decreased significantly and user drop-off decreased by 30%➤ Led brainstorming sessions and design sprints to identify new opportunities for St. Judeto expand its outreach to a new generation of supporters using modern technologies➤ Piloted new products and technologies to gauge user interest, identify use cases, anddetermine potential for revenue generation or equivalent impact➤ Notable projects: Virtual Tour, Patient Art AR, HoloLens 2 project, Innovation Labexperiences, National Training Meeting Tech Showcase, various in-person fundraisingevents, Twitch livestream tools

Freelance consultant for marketing and tech companies, hired to scope and strategize live event customer engagement opportunities.➤ Led collaborative brainstorming sessions to create innovative strategies focused on digital interactive, tracking, and data collection➤ Pitched experiential and tech solutions to potential new clients➤ Provided subject matter expertise to various proprietary digital solutions in an effort to quickly identify opportunities to iterate and improve

Managed a team that developed a data collection and digital engagement platform for General Motors. Strategy and implementation consultant for tech at live events.➤ Product Manager for the redesign of entire electronic data capture (EDC) platform→ Improved consumer engagement with better UX design, clever tech solutions, and integration of various interactive apps into the platform→ Implemented use of RFID / barcodes for consumer tracking and enhanced metrics→ Quality control testing of platform and features, as well as staff training and onsite / remote tech support→ Utilized an Agile / Waterfall hybrid methodology➤ Subject matter expert for virtual reality interactions and producer of VR client walkthroughs➤ Streamlined management of a $1.9M annual budget➤ Improved custom reporting and data visualization to better suit agency / client needs➤ Project manager for first GMUS activation to collect data outside of the USA→ Collaborated with local GM office to produce a data collection form compliant with local laws and cultural norms→ Worked with translators to ensure Portuguese survey used proper local spelling and colloquial phrasing➤ Point of contact for the Chevy Test Track activation at Disney’s Epcot Theme Park→ Annually retrained and audited staff to ensure maximum performance and reduce human error➤ Manage the process which collects 25,000+ records weekly and feeds them into GM’s CRM system→ Replacing paper with thoughtfully designed electronic surveys has reduced rejection rates by 30%→ Transitioned to real-time lead fulfillment in 2017➤ Notable projects: [Buick] - NCAA Final Four and CFC, Food and Wine Festivals • [Cadillac] - IMSA, V Performance Lab, National Test Drive • [Chevrolet] – SXSW, Hangout Music Fest, Test Track, IMSA, NASCAR, CMA Music Fest, NY Comic Con, Fan Zone Brazil, USSF Tour • [GMC] - NFL Super Bowl, Monday Night Football Tour, Carolina Panthers, Denver Broncos

Promoted to Marketing Technology Manager

Promoted to Senior Marketing Technologist

ZIPR was an indie publication focused on visual, performance, and culinary art in Detroit. We printed six beautiful issues per year and had a respectable following among the local art community.➤ Grew readership to over 4,500 per issue➤ Maximized marketing on a micro-budget using social media and coverage of local events➤ Created a social media strategy➤ Assisted with content strategy and creation➤ Managed a small staff of volunteers➤ Sold sponsorship opportunities and ad space to local businesses to cover production and print costs➤ Event, performance, portrait, and culinary photographer➤ Photo and content editor