Companies with great products often struggle to explain exactly what makes them great. When your messaging isn’t clear, customers get confused, sales cycles drag on, and you miss out on growth.I help growth-stage companies figure out their positioning and messaging. I’ve built a structured approach to positioning and messaging over my 15 years working with fast-growing startups. It’s a clear, practical system that helps companies pinpoint their value and communicate it in a way that makes it stand out.We start by getting the team together for workshops to nail down what makes your product unique. From there, I craft messaging that speaks to your audience. Then, I build marketing strategies and go-to-market plans that are aligned with your new positioning. Implementation is the biggest part of all of this, so I don’t just hand over a plan and walk away. Whether it’s writing or reviewing copy for your website, pitch decks, or thought leadership plans on LinkedIn, I can help to see it through.Sometimes, teams need more hands-on support. That’s when I step in as a fractional CMO or Head of Comms to guide marketing teams or support leadership until they’re ready to hire.I speak at startup and marketing-focused events, whether in front of tens or hundreds of people.I’ve worked for Bolt and Wise, leading comms teams and whole departments. I've been in visiting roles or done messaging work for Jobbatical, Scoro, Cachet, and Mintos – across B2B, B2C, and enterprise.If you need help sharpening the focus of your marketing, reach me at marek@unagi.ee.