As part of the PACS Branding Team, I am responsible for overseeing the design production of materials for Agencies, Financial Consultants, and Customers. My main focus is on promoting the Brand message and engagement by coordinating with design agencies and stakeholders to meet project requirements. Additionally, I am in charge of leading design direction outcomes and actively participate in key events to generate and implement new ideas as part of the Brand experience.

Coordinate concerts, manage artist bookings, negotiate contracts, and oversee event logistics. Collaborate with artists and venues to ensure seamless event execution, delivering unforgettable live music experiences.Past Event:08.02.15 TAEYANG "RISE" World Tour Singapore01.10.14 RAISA Live in Singapore19.02.17 – 20.02.17 The Moffatts Live in Jakarta24.02.17 The Moffatts Live in Bali25.02.17 The Moffatts Live in Singapore

• Lead the design process from concept to execution• Collaborate closely with the sales team to drive company growth and develop effective campaign key visuals to make a significant impact. • Implement design strategy across the team for effective results.

Strategize concert marketing, design engaging promotional assets, coordinate production logistics, and optimize ticket sales. Blend creativity and marketing acumen to elevate event experiences and drive audience engagement.

• Developing marketing materials, media, advertising, and viral campaigns. • Collaborating with teams to enhance audience engagement, platform performance, and user experience with a focus on increasing brand recognition, creating positive buzz and delivering impactful designs. • Experience working with the brands under Al-Futtaim's umbrella for Robinsons, M&S, John Little, and Costa Coffee

• Conceptualization & designing marketing collaterals• Producing creative media solutions• Planning and management of advertisement space• Web designing (Design, build, market and maintain)• Digital Imaging (Hi-End retoucher)

• Responsible for the creation of illustration and icons for Printer Manuals (Hewlett-Packard, Epson and Canon)

• Produce promotional displays and marketing brochures for Singapore Book of Records• Design distinctive Advertisement for clients, products and businesses• Develop signs and signage systems for Company Events (MINDEF, Singapore Book of Records)

• Develop the overall layout and production design of Sony Ericsson User's Manual, Publications, Corporate Reports• Reviewing the mock-up design for errors before final publication• Working with printers, programmers, developers or other technicians, to complete the final

Creating content & animated graphics for Multimedia Message Service (MMS) on different digital platforms.