Leading the Ifolor Marketing teams, website content team and customer service.

Leading the digital & social marketing team. Responsibility for re-positioning the brand to attainable luxury in digital and social channels.

Marketing, Social Media & Comms strategy & execution; regional sales responsibility for key account hospitals, partner management; commercialization of the marketplace: incremental services & monetizationKey achievements:- Built & launched marketing & comms strategy and plan for hystrix medical incl. CRM program and social media- Outperformed partner acquisition target- 2nd place Poster Slam at Swiss MedTech Day 2019

Future of content & influencer marketing for Europe; trends research: dark social and the future of voice marketing; owner Active Buyer KPI for region European Emerging Countries (EEC)Key achievements:- Developed marketing program for new KPI Active Buyer for EEC region- Grew new buyers above goal in France in 2017- Led content & influencer marketing strategy 2.0 for eBay Europe

Leading consumer marketing for the Western and Southern Europe with a team of 8 based in four different countries. Focused on cross-country synergies for scale and efficiency. Engaged the performance marketing organisation to maximize ROI in digital channels. Owner Active Buyer KPI for region.Key achievements:- Build and aggregated newly established Active Buyer (key KPI) program for buyer acquisition & retention across region.- Marketing launch of trust program “eBay Customer Guarantee” in FR-IT-ES (significant increase on “save place to shop” KPI)- 1st ever globally aligned brand campaign launch across region

Strategic Marketing projects during time of re-organizationKey achievements: Shaped the B2B Marketing agenda 2015 for Germany; Built the UK Creative Marketing team

Leading the Prague based marketing operations team that focuses on driving excellence and efficiency in the targeting and execution of eBay's onsite, direct and customer loyalty marketing communication.

Leading the strategic marketing team for horizontal & vertical, guerrilla campaigns and agency relations for the EU; leading the establishment of the Fashion vertical and eBay Fashion Outlet in the UK and Germany; responsible for brand and vertical communication strategy and campaigns across the EU; Sponsorship of the UK BTCC BMW team; 4 direct reports;- Successful development and launch of a new brand campaign for UK and Germany with new strategic approach- Verticals: eBay Team Sponsorship of BTCC, UK; eBay Global Mkt Award Fashion Campaign “My Mix”, +15%, 11% in Fashion traffic in UK & Germany- Strategic marketing lead for the innovation program “eBay Fashion Exclusives”, a new flash sales program on eBay- Recognized by EU Senior Vice President as highest scoring EU leader in annual manager pulse survey in direct report feedback

Next to role as "Head of EU Initiatives" I also led the CRM team for Fashion (Online, Direct and Loyalty marketing) during time of head count shortfall.

Responsible for shopper marketing at the retail partners Gebr. Heinemann, World Duty Free and Nuance; initiation and roll out of shopper marketing with retail partners with focus on category growth programs;- Turnaround of the declining major A brand at strategic retail partner- Gained disproportionate retailer support via development of an exclusive multi-brand program

Strategic planning and global Go-To-Market strategy for Escada Fragrances incl. Fashion House alignment; annual business planning process incl. turnover, global investment, budget, media plans, competitive benchmarking; people responsibility: Leading the multi-functional team of 7;- Launch roll-out of new Escada Signature fragrance pillar- Successfully sustained the annual “Fashion Fragrance” via introduction of a new 2-wave launch model

Leading the international strategy for NC perfumes (Brand equity & segmentation, trend analysis, targeting, global initiative pacing and concepts, communication – TV, print, interactive, BTL, PR, pricing, naming, portfolio management); regular meetings, negotiation & alignment with licensor Naomi Campbell & her management; people responsibilities: Leading the multi-functional team of 7 and 2 direct reports;- Established the 2 pillar brand strategy (2 target groups): Naomi Campbell Classic & Naomi Campbell Cat Deluxe- Successful turnaround of brand

Leading the international strategy for NC perfumes (Brand equity & segmentation, trend analysis, targeting, global initiative pacing and concepts, communication – TV, print, interactive, BTL, PR, pricing, naming, portfolio management); regular meetings, negotiation & alignment with licensor Naomi Campbell & her management; people responsibilities: 2 direct reports- Brand equity rework in preparation for brand re-stage- German FIFI Award “Duftstar” – Fine Fragrance “Oscar” for most successful celebrity fragrance

Leading development for key marketing mix elements (packaging design, fragrance development, naming, PR);- Independent development of Mexx Spring Limited Edition: German Top 10 value share in launch period

- Responsible for hotel fleet project- Post Asian crisis market analysis and opportunity study- Organisation and planning of company car pool

- Project leader of international competition analysis for leading international retail company

- Responsible for packaging relaunch- Cooperation on concept development for new muesli bar