Maren Kunfermann Email & Phone Number

Kreuzlingen, Thurgau, CH

Leading the Ifolor Marketing teams, website content team and customer service.

Männedorf, CH

Leading the digital & social marketing team. Responsibility for re-positioning the brand to attainable luxury in digital and social channels.

London, GB

Langenthal, Bern, CH

Marketing, Social Media & Comms strategy & execution; regional sales responsibility for key account hospitals, partner management; commercialization of the marketplace: incremental services & monetizationKey achievements:- Built & launched marketing & comms strategy and plan for hystrix medical incl. CRM program and social media- Outperformed partner.

San Jose, CA, US

Future of content & influencer marketing for Europe; trends research: dark social and the future of voice marketing; owner Active Buyer KPI for region European Emerging Countries (EEC)Key achievements:- Developed marketing program for new KPI Active Buyer for EEC region- Grew new buyers above goal in France in 2017- Led content & influencer marketing.

San Jose, CA, US

Leading consumer marketing for the Western and Southern Europe with a team of 8 based in four different countries. Focused on cross-country synergies for scale and efficiency. Engaged the performance marketing organisation to maximize ROI in digital channels. Owner Active Buyer KPI for region.Key achievements:- Build and aggregated newly established Active.

San Jose, CA, US

Strategic Marketing projects during time of re-organizationKey achievements: Shaped the B2B Marketing agenda 2015 for Germany; Built the UK Creative Marketing team

San Jose, CA, US

Leading the Prague based marketing operations team that focuses on driving excellence and efficiency in the targeting and execution of eBay's onsite, direct and customer loyalty marketing communication.

San Jose, CA, US

Leading the strategic marketing team for horizontal & vertical, guerrilla campaigns and agency relations for the EU; leading the establishment of the Fashion vertical and eBay Fashion Outlet in the UK and Germany; responsible for brand and vertical communication strategy and campaigns across the EU; Sponsorship of the UK BTCC BMW team; 4 direct reports.

San Jose, CA, US

Next to role as "Head of EU Initiatives" I also led the CRM team for Fashion (Online, Direct and Loyalty marketing) during time of head count shortfall.

Cincinnati, Ohio, US

Responsible for shopper marketing at the retail partners Gebr. Heinemann, World Duty Free and Nuance; initiation and roll out of shopper marketing with retail partners with focus on category growth programs;- Turnaround of the declining major A brand at strategic retail partner- Gained disproportionate retailer support via development of an exclusive.

Cincinnati, Ohio, US

Strategic planning and global Go-To-Market strategy for Escada Fragrances incl. Fashion House alignment; annual business planning process incl. turnover, global investment, budget, media plans, competitive benchmarking; people responsibility: Leading the multi-functional team of 7;- Launch roll-out of new Escada Signature fragrance pillar- Successfully.

Cincinnati, Ohio, US

Leading the international strategy for NC perfumes (Brand equity & segmentation, trend analysis, targeting, global initiative pacing and concepts, communication – TV, print, interactive, BTL, PR, pricing, naming, portfolio management); regular meetings, negotiation & alignment with licensor Naomi Campbell & her management; people responsibilities: Leading.

Leading the international strategy for NC perfumes (Brand equity & segmentation, trend analysis, targeting, global initiative pacing and concepts, communication – TV, print, interactive, BTL, PR, pricing, naming, portfolio management); regular meetings, negotiation & alignment with licensor Naomi Campbell & her management; people responsibilities: 2 direct.

Leading development for key marketing mix elements (packaging design, fragrance development, naming, PR);- Independent development of Mexx Spring Limited Edition: German Top 10 value share in launch period

Bangkok 10120, TH

- Responsible for hotel fleet project- Post Asian crisis market analysis and opportunity study- Organisation and planning of company car pool

- Project leader of international competition analysis for leading international retail company

Battle Creek, Michigan, US

- Responsible for packaging relaunch- Cooperation on concept development for new muesli bar

Digital Marketing Strategies

Meb, Master In European Business

Ba ( Hons), Economics, Politics And Public Policy