Mary Anne Resendes (Terry) Email & Phone Number

Remote

• Content creation for experience brands. Specifically, results-driven copywriting, design and brand strategy for travel, hospitality and wellness businesses.
• Develop and refresh brand stories, positioning, voice, key messaging and other copy.
• Design and write lead magnets, landing pages, web content, regular blogs, decks, courses, ebooks, emails, ads and other launch materials. Create content that adds both relatability and authority to brands, increasing.
• Shape, market and sell transformative experiences, such as retreats, culinary events and masterminds--from developing the offering and assisting with planning to writing and designing the promotional materials.

Toronto, Canada Area

• Wrote and designed all of the organization's promotional collateral, email campaigns, informative decks, fundraising materials, grant proposals, program resources, impact reports and event presentations, among other.
• Increased the organization's web presence, including web traffic and SEO rankings. Led the website design and launch; created and executed the quarterly content calendar; regularly updated the blog and other web.
• Built and significantly grew all social media communities; managed all online and offline volunteer recruitment and fundraising campaigns.
• Developed strategic partnerships and secured corporate support.
• Planned and sold out multiple, successful events, such as a high-end group trip to Nova Scotia with a detailed itinerary; an awareness concert with Supertramp’s Roger Hodgson for 3000+ guests; intimate donor dinners.

Toronto, Canada Area

• Led all content marketing strategy; managed content creation for 14 websites and blogs, eblasts, articles and ads, among other collateral; and analyzed content and campaign success.
• Created company presentations and wrote executive speeches, as well as all high-level corporate documents, such as RFPs, sales kits, positioning statements, visions and the culture book.
• Developed unique, enticing ticketed events to increase revenue and elevate the brand.
• Managed all digital campaigns, advertising and SEO.
• Oversaw all guest advocacy, including responses to all guest inquiries and complaints.
• Managed all public relations’ strategies and initiatives.

Toronto, Canada Area

• Led digital strategies: SEO, SEM, multimedia web content, edatabase management and growth, eblasts and ecommerce (increased gift card sales by 50% for two consecutive years).
• Wrote web content, blog posts, ad copy, magazine articles, executive speeches, press releases and biographies, as well as all corporate documents.
• Developed concepts, copy, graphics and digital platforms for a range of marketing campaigns.
• Managed all large corporate programming, coordinating the successful completion of all project tasks between team members, restaurant managers and corporate executives.
• Assessed all incoming marketing proposals and proactively researched new, relevant opportunities; planned and processed media buys.

Gold Coast, Australia

• Developed strategic content plans; and wrote optimized content for two innovative websites, including travel guides, blog posts, landing pages and product descriptions, as well as for regular eblasts, significantly.
• Created accounts on Facebook, Twitter and Google+, and grew highly engaged audiences.
• Developed print promotional pieces, such as a quarterly magazine, brochures and posters, as well as corporate documents, including press releases, proposals and applications.
• Produced in-depth, informative tourism articles for both online and print media.

Toronto, Canada Area

• Managed 10 to 22 projects at one time; recognized for being the most efficient PM in the company.
• Interviewed clients from a range of industries & performed market and industry research; specialized in hospitality, travel and tourism sectors.
• Developed corporate and strategic business plans designed to be attractive to funding agencies.
• Designed and executed research and writing workshops for new clients.

Hons. Ba, Professional Writing; Institutional Communications, Final Year Gpa: 8.1/9.0

Certificate, Search Engine Marketing

Certificate, Google Analytics For Content Rich Websites

Certificate, Graphic Design For Print And Web