Rob Maretsky, Mba, Cspo, Csm Email & Phone Number

Orlando, Florida, United States

Leading a team of digital experience and product management professionals in creating a clear vision of the future for both the potential and current Members’ digital experience via forward-thinking design to exceed all Members’ expectations. • Define, drive, and deliver the Partners’ Digital Experience strategy across all channels• Guide research & design processes spanning all areas of business and with a high degree of personalization• Mentor members of the team on design and experiential journeys• Collaborate with Partners’ executives to create innovative experiences across all PFCU products • Direct cross-functional talent within business transformation, development, application support, and quality assurance in service of executing the strategy• Drive customer research and analysis to gain insights into Member behavior, preferences, and pain points, and utilize those insights to optimize digital strategy and experience improvements.• Monitor and assess competitive landscape and industry trends to identify potential threats and opportunities, and make recommendations for strategic adjustments.Lead enterprise initiative in selection of new next generation Digital Banking initiative. Lead vendor selection and negotiation, achieving significant contract savings. Leading cross-company team in design and implementation.

Orlando, Florida Area

Leading local and offshore teams responsible for all Member-facing digital products including:• All new Mobile Banking app• All new Online Banking site (in progress)• New secure Personal Banker Relationship app.Responsible for all aspects of products, from concepts to vendor customization to product launch including:• Strategy: Represent and coordinate Business, Technology, and Credit Union Member interests to deliver products that maximize value for Members.• Vendor Management: Lead two distinct offshore vendor-based development teams. Set priorities, review and approve each sprint. Primary point of contact for vendor partnership. • Roadmaps: Create and manage long and short term priorities for all products. Collaborate with stakeholders on roadmaps.• Research: Continuous review and analysis of app metrics, user feedback via app stores, Member service, app and site surveys, focus groups, and more.• Communication: Present plans, strategies and recommendations to Executive Management team.

Orlando, Florida Area

Leading a team with product ownership for all mobile products for Golf Channel and GolfNow.Responsible for all aspects of products, from initial concepts to product launch including: • Strategy: Represent and coordinate Business, Technology, and Customer interests to deliver products that maximize value for all. • Roadmaps: Create and manage long and short term priorities for all products. Collaborate with stakeholders on roadmap, release plans. • Research: Continuous review and analysis of app metrics, user feedback via app stores, customer service, surveys, focus groups, and more. • Coordination: Collaborate on NBC Sports wide technology solutions and initiatives. • Communication: Present plans, strategies and recommendations to Sr. Executives to facilitate decisions regarding product roadmap. • Advocacy: Represent the user, ensure best-in-class User Experience (UX), and become SME to enhance user journeys in all products.Incorporating emerging technology and trends to support our products.

Orlando Florida

Lead mobile products for all digital e-commerce and media platforms.Responsible for full GolfNow / Golf Channel Mobile product portfolio including:• GolfNow Mobile Apps• Golf Channel Mobile Apps

Managed Golf Channel Digital product and project teams. Responsible for all Golf Channel digital products, including web site and mobile products• All product documentation• Product visions• Product roadmaps• Coordinating product strategy with sales and marketing• Feature prioritization• Product and project processes and tools• Product and project metrics• Project plans• Operational product issues Coordinate requirements / strategies among stakeholders, technology while advocating user experience.Co-Lead complete redesign and implementation of GolfChannel.com in 2011 resulting in• Most popular Golf website according to 2/2012 GolfDataTech study• Sitecore North America 2011 Site of the Year award

• Responsible for all online owner servicing transactions including financial, informational, and reservation transactions.• Created online transaction strategy, long and short term plans.• Assisted sponsor organizations with planning and prioritizing.

Bsim, Cs

Mba, Information Technology