• Lead media, digital and activation agencies from concept to execution to enhance brand visibility.• Co-lead in the creation of brand strategies, positioning, and messaging.• Conducting market research to understand consumer behavior, competitor activities, and emerging trends. • Monitoring and analyzing key performance indicators (KPIs) for brand health. • Manage budgets and ensure projects are completed on time and within scope. • Supporting product innovation and packaging design initiatives.

💡Leading Precision Marketing for Home Care through Strategic Audience Planning- Understanding all consumer touchpoints: Offline media, digital, commerce, innovation and data-driven marketing- Know channels, channel strategy for both TV and digital and performance strategy- Enhance the potential of our campaigns by precisely targeting distinct segments and tailoring creatives that resonate with each audience.💡Overseeing every step of the media planning process — from crafting strategic plans to fine-tuning and reporting on performance- Owned paid media with oversight of all phases of the media planning process, from strategy through to optimization and performance reporting- Provided media and marketing strategy consultation to the brand marketing and cross functional teams 💡Refining strategies for effective media measurement and maximizing ROI- Manage media investment to achieve brand objective- Worked closely with cross-functional teams to measure the efficacy of media strategy to identify ROI

brand handle: Suzuki (Vehicle), Uniqlo (Fast Fashion), PZ Cussons (Carex, Imperial Leather, Cussons Kids), Teman Bumil (Pregnancy Application), Mowilex (Paint)

rotated to The Coca Cola Company (Nutriboost) & Bayer (Zambuk, Redoxon, Canesten & Canesfresh) account

Rotated to handle Shell lubricant account with a same role.- Helping identify and create innovative media solutions- Drive strategic integrated media plans – conventional and digital.- Work with internal and external partners to create best in class media strategies and tactical plans- Provide competitive media analysis and media evaluation- Ensure that all campaign efficiencies are achieved by analyzing campaigns, and recommending tactical changes to maximize campaign performance.- Managing media budget and booking actionBrand handled:Shell (Advance & Helix)

- Work on different types of media projects on traditional and digital media channels and gain invaluable experiences at on-ground level- Assisting with planning media campaigns- Working alongside creative agencies and vendors to deliver campaign- Managing finance and booking action- Tracking and reporting- Helping identify and create innovative media solutionsBrand handled:Procter & Gambler (SK-II, Olay, MBCI)

Media Masters is GroupM Indonesia's Management Trainee program. It equips us with the basic skills and knowledge in media investment, an understanding of advertising agency role & GroupM business process also an understanding of the fundamentals in Commercial (TVC), OOH & Digital.After have those fundamental knowledge, Media Master fellow placed based on their skill in Group M agency as Mindshare, Mediacom, Wavemaker, Group M connect or Xaxis.

- Create media database and brand ambassador candidate profile - Distribute information to media target- Review publicity opportunities- Media monitoring competitor and also event / publicityBrand handled:- SK-II- Pampers

- analyzed social media data and performance for social media reports (Organic post)- analyzed youngster digital user behaviour- make data about starwars campaign & miss universe issue- as bmw Indonesia's twitter admin- learning how to be a plannerBrand handled:- BMW Indonesia