Martin Förster Email & Phone Number

Mainz, Rheinland-Pfalz, Deutschland

Köln Und Umgebung, Deutschland

Young companies in particular are often faced with the challenge of addressing their target group correctly and working out their specific USP. With fuchs&maus we support exactly these companies in formulating their mission statement and in the next step to implement it. From digital strategy consulting to complex development projects or social media campaigns, with fuchs&maus we see ourselves as digital problem solvers.

Hürth, Nordrhein-Westfalen, Deutschland

As Global Product Manager, I established the strategy for the development and global delivery of the pan-European product Kleos Web, a next-generation practice management solution serving 50,000+ legal professionals. Among a range of functions I oversee product marketing, product development, and product enhancements to ensure business and client success.A few key achievements in this role include:☛ Led the successful transition of an on-premises product into a fully web-based cloud application across seven countries.☛ Established an artificial intelligence (AI)-based support process and reduced load on first-level support by 34%.☛ Drove the expansion of the German market with double-digit growth and the transitioning of existing on-premises solutions into fully web-based cloud solutions.☛ Increased revenue and profitability by 24%.☛ Boosted the Net Promoter Score (NPS) to over 70 across all target countries.☛ Established a data-driven requirement process including customer feedback as well as usage data as a fundation to take product development decisions.

Köln, Nordrhein-Westfalen

As Chief Product Owner, I managed the product strategy for end-to-end delivery of CaseWorx, an innovative Software as a Service (SaaS) solution serving legal professionals in the target market Germany. Among other functions I led the entire product rollout process in the market and served as first point of contact to the marketing and sales teams.A few key achievements in this role include:✪ Directed three Scrum development teams in aligning the strategic project with business and financial goals.✪ Planned and prioritized different lines of product development to drive timely product delivery.✪ Guided the marketing and sales teams in developing and launching a competitive GTM strategy.✪ Led the development of a minimum viable product (MVP) and achieved go-to-market in less than 12 months.✪ Established the Lean product cycle methodology and played a key role in rolling out the Scaled Agile Framework (SAFe).

Köln Und Umgebung, Deutschland

Cologne

As Product Director and Account Director, I established the Digital Brand Experience business unit and processes to produce value for new and existing clients and drive revenue growth. Among other functions I oversaw the acquisition, management, and delivery of new projects.A few key achievements in this role include:◆ Introduced Agile methodologies and practices across the enterprise.◆ Built a cross-functional, five-member team to manage and execute Agile software development projects.◆ Led digital transformation and marketing projects for key accounts to ensure long-term success for client digital channels.◆ Evolved the digital business into a fully integrated profit center for the company and managed P&L for €2.5M in annual revenue.

Köln Und Umgebung, Deutschland

As Product Director and Account Director, I oversaw two high-profile accounts and led interdisciplinary teams in Agile e-commerce projects.A few key achievements in this role include:► Managed an average project volume of €2.5M with full P&L accountability.► Established Agile project methodologies with client and agency project teams.► Built and led two talented development and user experience (UX) teams.► Consistently delivered projects on time, within budget, and to quality standards.

Düsseldorf Und Umgebung, Deutschland

As Senior Product Owner, I led a distributed, 10-member Scrum team in developing an e-commerce solution for the company's most important customer.Selected key achievements in this role include:■ Successfully developed and delivered the complex solution using SAP Hybris framework.■ Acquired in-depth experience in multinational environments, client and agency setups, and Agile project management practices.

Cologne

As Senior Project Manager, I led a 10-member team in the creation and launch of various performance marketing and social media campaigns for key company clients. Among other functions I oversaw new customer and project acquisition.A few key achievements in this role include:■ Established a Kanban approach to managing projects.■ Managed P&L for up to €500K in revenue.■ Served as Interim Deputy Chief Executive Officer for one year.

Cologne

As Co-Founder, I co-established this agency to provide digital media advertising services for small to medium-sized businesses (SMBs) including e-commerce projects, social media campaigns, and website development using Typo3 and WordPress.Selected key achievements in this role include:■ Quickly grew and transformed the business into a full-service digital agency.■ Led the successful sale of the agency in December 2012.

Bachelor Of Arts (B.A.), Photography, First

Master Of Science (M.Sc.), Marketing And Media Management

Business Administration