Excelled as a strong project leader steering social media engagement and event eminence strategy. Developed ad messaging to support departmental initiatives. Ensured routine funneling of fresh, compelling channel content. Collaborated with buyers, as well as marketing unit, and creatives (e.g., bloggers, photographers). Ensured timely creation, updates, and distribution of deliverables (tradeshow materials and other collateral).◈ Drove daily social media posts for engagement with + 6.5K Instagram, + 3K Facebook followers.◈ Prioritized effectively to coordinate data, associate advertising to promo planner, ensure accuracy of branding and imagery, assist in studio photoshoots for new image requests, and repost images as needed.◈ Ensured rapid response to customer inquiries and requests for information (RFIs) in return traffic back to Blooms brand via active collaboration with bloggers for photoshoots. ◈ Executed corporate initiatives, including setup of photoshoots, collateral materials, and other deliverables.◈ Pivotal player in creating playbook template for company’s celebration initiative. Aided grand-opening set-up and re-sets of Blooms departments.◈ Owned webpage maintenance of PartnerNet landing page, ensuring accurate information. Created at least 20+ forms and pages, leveraging the use of technical tools, systems, and platforms.◈ Orchestrated production of 13 Expo Shows for 500+ industry leaders consisting of statewide managers, national/international suppliers, and vendors.◈ Negotiated cost-effective contracts and piloted functions such as booking and logistics (e.g., hotels, catering, convention centers, transportation, decorator, VIP meals, AV).◈ Facilitated execution of wedding shows for 80 shops. Managed, coordinated, and advised shop leaders on contract negotiations with show producers while assisting in design, set-up, and booking of booth rentals.Skills: Social Media Engagement | Contract Negotiation | Event & Production Planning

Managed large-scale special projects while efficiently multi-tasked to execute critical administrative tasks for three Directors (e.g., calendaring, scheduling, meeting and call coordination, travel booking, etc.). Responsibly managed $1-2M in department expenses and budgets. Supported 30+ Drugstore and Floral team members with human resource functions (timekeeping, expense reports, and more). Displayed creative problem-solving to rapidly address issues.◈ Saved $20K in departmental costs. Bolstered bottom-line by contributing to negotiations on lodging, awards, and catering for floral show.◈ Efficiently coordinated routine meetings spanning conferences, suppliers, departments, annual planning, and ‘Tournament of Champions’ for Directors and team members.◈ Achieved seamless onboarding of new partners by ensuring proper training coordination.◈ Influenced C-suite decision-making. Meticulously collected and compiled pertinent information from vetted resources and created detailed presentations and reports for Directors and Board leaders.◈ Exemplified utmost integrity to maintain safe storage and usage of highly confidential and sensitive data.Skills: Project Coordination | Budget Management | Team Support & Leadership | Administrative Operations | Problem-Solving & Issue Resolution

Regionally coordinated for 100+ special events. Supervised Partner volunteer activities. Cross-functionally managed corporate-wide programs. Built vendor/contractor relationships, including with PR consultants. Authored informative press releases and created collateral materials. Shaped and governed timelines and deliverables.◈ Elevated brand awareness. served as brand ambassador and company spokesperson. Worked closely with press and media to garner positive event, and program exposure.◈ Aided in success of state and regional event experiences (e.g., Feast of Sharing Dinners, Excellence in Education, 100th Anniversary celebrations).◈ Contributed to planning and developing creatives (e.g., special ads, point-of-sale materials, and programs for special events and projects, banners, placemats, posters).◈ Promoted from early roles as Public Affairs Coordinator and Corporate Communications Administrator.Skills: Program & Event Strategy | Planning & Coordination | PR & Crisis Communications | Service Leadership | Content & Collateral Creation