- Responsible for engagement and growth of social platforms and social referrals- Plan strategic social media campaigns - Manage “long-game view” of social media

Volunteering to boost the reach social media channels for Startup Boston thus increasing demand and interest within the startup community

- Own the execution of marketing campaigns and tactics within marketing automation platform from end-to-end including flow, building, QA, deployment and reporting of emails, landing pages, journeys and automations- Ensure timely execution of programs against established SLAs - Create smart campaign flows that align to campaign strategy and objectives- Understand impact of global data privacy policies and ensure data capture practices are in compliance with regulations- Understand the framework and data management between sales and marketing systems- Ensure lead lists are scrubbed and loaded in alignment to internal data architecture- Maintain best practices and administer key MarTech platforms including automation, chat flows and web publishing- Monitor and automate the general company inbox to ensure timely response to inquires - Contribute to our knowledge base of processes and how-to docs to better enable team members

- Help execute and optimize inbound and outbound campaign strategies designed to create top-of-funnel leads- Support and execute the development and creation of nurture campaigns- Develop and produce copy for prospect and customer nurture campaigns- Support the SDR team with inbound and outbound sequences to drive SQLs- Work with the content strategist and produce copy for integrated marketing campaign needs (display, landing pages, social, retargeting, etc.)- Conduct analysis of campaigns to improve open, click-through, and conversion rates- Execute a cohesive, engaging, and humanistic social marketing strategy based on overall business goals- Create engaging text, image, and video content for Facebook, Twitter, Instagram, and other social media platforms - Manage and own social media content, calendar, and channels for Stratifyd and analyze social media metrics such as engagement, follows, shares, and other audience KPIs- Increase followers, engagement, and reach on social media channels - Partner with the Creative Lead to create assets for social channels - Research audience preferences for each social media platform to uncover current and emerging trends - Create engaging text, image, and video content for Facebook, Twitter, Instagram, and other social media platforms - Monitor and facilitate online conversations with followers, fans, and customers

At HubSpot, I worked on the team which planned and executed INBOUND, a yearly event held in Boston which focuses on educating individuals on new ideas in this world across sales, marketing, customer service, while empowering them to refocus on their own identity. To support the team with my skills, I took on a role on the content and marketing team. For content, I focused on aiding in communication to the 250+ speakers during and post event. For the marketing team, I focused on how to build and execute a consistent organic social media plan across our social media accounts. While working on this project, it merged into other projects based on issues I found including our account setup, lack of reporting from our channels, and having a social media audience which is similar to our event target audience.

During my time at Amazon Web Services (AWS), I worked on the Global Social Media team where I gained experience in social media campaign management, marketing operations, and community management. I worked on the content, graphics, and execution of 2 campaigns: #DogsofAWS and re:Invent. re:Invent was the main focus of my time at AWS as it was held in November 2018 for over 50,000 attendees who are interested in learning about cloud computing and other technology breakthroughs. For this event, I launched a community group on LinkedIn, executed a social media campaign of 400 posts which had an average engagement rate of 4% that outperformed the engagement on each platform comparatively to 2017. Working on the re:Invent campaign, led to my investigation of our employee amplification site having account issues where it was duplicating international employee accounts resulting in 136 duplicate accounts. I was able to work with our vendor’s executive leadership team and had the issue resolved in 74 days. #DogsofAWS was a humanitarian campaign which the team launched to showcase how many amazing dogs are in our offices to break up our social feeds and my primary finding was that our ROI on time of the photoshoot was increased if more than 5+ treats were brought for the dog.

During my time at Rapidminer, I focused on gaining skills within the fields of social media and customer communications. After analyzing the company’s communication, I saw potholes stemming from issues that customers were inquiring about through Drift, our online chat platform on the company website. By making a few key strategy changes to our social media plans I was able to make common software inquiries obsolete by posting needed documentation and easy strategies on how to best interact on our community page. By decreasing the number of chats from free users and students, I was able to increase the number of chats and inquiries from potential customers for our sales thus raising the number of deals in the sales pipeline.

Prepare and organize the notes for a class, which are provided to a student in the Disability Resource Center

- Served initially as a counselor in training, and was promoted each summer through all staff positions, ultimately becoming a senior counselor- Engaged with campers of all backgrounds, disabilities, such as developmental and physical, and limited social skills- Trained new staff and assisted camp leadership in developing new programs to inspire younger staff

Worked to digitalize files and organize their case files