1. For content, I write promotional copywriting and video scripts. Cooperate with the designer to produce promotional materials. Planning and execution of promotional programs.2. For platform, track the purchase path and compare platforms for creating external links of the website through social media. To promote the brand and obtain potential sales leads.In addition, we use CRM platform to manage customers, score users' behavior on the brand website, set up automatic promotion letters, and edit newsletters of our news.

1. Content operation. Responsible for the operation of the entire platform of the Macau beer brand Weibo, WeChat public account, Douyin, Facebook, and ins. Including content planning and output, with the assistance of designers, operating various platforms.2. Platform operation. Through content optimization and advertisement placement, the platform fans can be changed from 0 to 1, and periodic and stable growth can be achieved. 3. Brand online Baidu search engine optimization, including word-of-mouth maintenance such as Baidu Baike, Baidu official website, Zhihu, and Baidu Q&A.4. Assist in planning and execution of offline activities, pre-warming activities in the early stage, collecting and writing reports in the mid-term, and post-fermentation, etc.

1. Responsible for the work of the planning specialist ( copywritting and planning) in this pure foreign trade enterprise. Including content operation (English) and planning support.2. Main operating platforms: the company's official Facebook (responsible for advertising optimization and content planning), YouTube and other SNS; EDM email promotion, official website news.3. Write product video shooting scripts and appear on camera to record the product introduction. I also serve as the online live broadcast planner and chief director of the Canton Fair.