Bold Orange is a leading customer experience company helping brands outperform in the areas of acquisition, growth, engagement and retention. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections. My proudest moments all involve people. Talent is everything. For 3 years in a row, Bold Orange Company (BOCO) has been named a Best Place to Work by Mpls St Paul Business Journal. Inc Magazine has also named BOCO a Best Place to Work nationally. Personal honors include “Entrepreneur of the Year” by The College of Saint Benedict and Saint John’s University, and a “Woman to Watch” and winner of the “40 Under 40,” by the Minneapolis/St. Paul Business Journal.

RaiseRight, simply the right way to fundraise, is the largest gift card fundraising provider in the United States. RaiseRight (formerly ShopWithScrip) enables supporters to raise money in the course of their normal shopping routines by purchasing gift cards for their everyday spend and a percentage of that spend goes back to help fundraise for their cause. The organization partners with over 750 brands and has helped over 48,000 organizations raise $850 million for initiatives that matter most to them. For more information, visit RaiseRight.com

In 2017 I took an adult "gap year" as I like to call it. 1665 Partners was my passion business for a year while I decided what I wanted to do in the next stage of my life's journey. I spent the year consulting with small business owners as well as working across communities in the Twin Cities to help them in the areas of education, economic development, and fundraising.

As President and COO, Margaret’s vision was to never rest nor settle for how marketing is defined today, and rather to explore, innovate and inspire people to newly define it—and lead it toward positively impacting our tomorrow.Having a unique depth and breadth of experience in the areas of strategy, creative, technology and analytics, I lead the integration of the agency’s capabilities, ensuring a uniquely holistic offering while maintaining deep vertical expertise in brand, loyalty, digital, PR and social. Prior to Olson, Margaret served as Managing Partner and President of Denali Marketing, where she helped build a company and culture that was named the #1 “Best Place to Work” for small businesses by the Minneapolis Star Tribune. Earlier in her 20-year career, Margaret led a division of Carlson Marketing Group and supported clients such as Bank of America, Coca-Cola, General Electric, Budget Rent A Car, Delta Airlines and Microsoft.

Denali Marketing merged with OLSON in June, 2010. I led the day to day merger and transition for Denali and its clients and employees, including all contracts, legal, technology, and operations.

I moved into the President role of the company in April 2009. My role was to lead the day to day business of the company including sales, client services, operations, and capabilities including account management, strategy, creative, technology, and analytics on a day to day basis. We sold Denali Marketing to KRG Capital in June 2010 and then merged with OLSON.

Worked within a team of 4 other Managing Partners to start and build the company. Denali was a marketing and brand building agency that was "easily satisfied with the very best". We built our company to over $15mil in just under 3 years and hired some of the best marketers in the country to help clients find and keep their best customers. Working with brands such as Best Buy, Amtrak, Great River Energy, Wyndham Hotels, Broadway Theaters, and UnitedHealth Group. At the onset, my role was mainly focused on sales, client services, operations and human resources.

Led and managed a $225mil division of Carlson Marketing Group supporting both global and domestic clients. Had full P & L responsibility and managed all areas including sales, client services, and operations.