Margaret Aprison Email & Phone Number

New York, Ny, Us

In her role at Weber Shandwick, Margaret serves as Vice President of Operations, overseeing a global team of over 50+ analytics professionals. She manages scopes exceeding $1 million, leads team operations reporting to the Chief Commercial Officer, and collaborates with operators and project managers. Additionally, she partners with AI and product teams to drive innovation and efficiency. Her projects span the technology, brand, corporate, and health sectors.

New York, Ny, Us

As Vice President, Analytics, New York Health Practice, Margaret was a key member of the Communications and PR Insights Practice at Weber Shandwick, playing a crucial role in providing valuable insights and recommendations by monitoring, analyzing, and interpreting social media, public relations, web, email, and CRM data. Margaret's responsibilities included managing a team of 15 analysts, managers, and directors to track, measure, and evaluate the performance of social media and public relations initiatives. The end goal was to identify trends, patterns, and consumer sentiments for pharmaceutical brands. Using advanced analytics tools, Margaret extracted actionable data to guide strategic decision-making, campaign optimization, and brand reputation management. In this role, Margaret scoped projects and delivered SOWs and budgets to internal and external stakeholders.Her comprehensive knowledge of social media platforms, their algorithms, and user behavior enabled her to identify opportunities for client engagement, reach, and audience growth. Margaret worked closely with cross-functional teams, including strategy, project management, and CX/account teams, to develop data-driven strategies, drive effective social media campaigns, and enhance client visibility.A daily task for Margaret was transforming raw data into meaningful insights and providing clear and concise reports, visualizations, and presentations to internal teams and clients. Margaret's deep understanding of social media analytics tools and emerging industry trends lead to award-winning work and new business wins.Clients: Novartis, Alzheimer's Association, Bayer

New York, Ny, Us

As Vice President, Analytics, Chicago Brand Practice, Margaret was pivotal in shaping the agency's analytics and strategic insights function. This leadership position demanded a multifaceted skill set and a deep commitment working well with others. Margaret collaborated closely with a diverse portfolio of clients including McDonald's and Mars, serving as their primary strategic advisor. She fostered strong, lasting client relationships by developing exceptional PR services. While leading a team of 4 remote workers, Margaret encouraged collaboration through video chats, check-ins, and frequent catch-ups.Margaret managed budgets effectively and optimized resources to achieve measurable results while adhering to budget constraints.Clients: McDonald's, ALDI, Airbnb, Mars

Arlington, Va, Us

For nearly four years, Margaret led social media listening and measurement for The Boeing Company. At Boeing, Margaret helped to establish the first-ever Digital Center of Excellence at Boeing producing hundreds of reports across the commercial, defense, and services business units. These reports collectively advised C-suite leaders on recommended actions during key communications moments. Margaret supported multiple practices including Boeing’s digital production practice, crisis communications, executive visibility, financial communications, environmental communications, defense and military communications, space communications, commercial communications, Boeing Global Services, and employee relations. Additionally, she led the set-up of communications tools for 300+ global teammates ensuring these teammates were equipped with modern communication analytics.Her work improved all communications efforts for teams on corporate communications, employee engagement, crisis management, customer relations, media relations, sales, and more.

Arlington, Va, Us

Arlington, Va, Us

Chicago, Il, Us

As Manager of the Analytics team, Margaret identified consumer insights, trends/patterns, and spikes in data sets, all while telling a meaningful, actionable story for clients. Much of her job was leading project management for the team, and she developed project timelines and deliverables. Margaret also managed junior analysts and interns with data collection and managed up to senior leadership and c suite clients. Clients: FedEx, FedEx Office, Tetra Pak Packaging, Patrón Tequila, Frontera Wines, Egon Zehnder, Texas Instruments, Hyatt, Cisco, Veritas, Symantec, Government Organizations, and B2B Security Firms

Chicago, Il, Us

At Zocalo Group, Margaret identified shifts in consumer behavior and trends in digital and social platforms all while working alongside account team members. Margaret created research reports for clients and new business opportunities using social listening and market research tools including Netbase, MRI, and Mintel. She developed custom analysis reports for clients that reported on why something happened and what should be done. Clients: Johnson & Johnson, Shark Vacuums, Ninja Blenders, Hormel Chili, Coffee-Mate, National Cattlemen's Beef Association

Chicago, Il, Us

New York, New York, Us

Margaret sat in Gatorade Mission Control - a one of a kind brand center utilizing the latest social and digital technology to engage with consumers. On behalf of VML, Margaret analyzed trends and provided consumer, beverage, and CPG recommendations. She work involved producing insight analysis reports related to consumer sentiment, competitor trends, and the beverage/sport industry. Margaret’s work led to influencer identification as well as trend analysis.

Washington, Dc, Us

While at WFIU/NPR, Margaret produced content on behalf of NPR and PBS affiliate radio program, A Moment of Science, an educational science program. This content creation included turning radio transcripts into web articles using Wordpress as well as creating social content. Margaret was in charge of managing A Moment of Science's online presence with a completely organic budget.

Washington, Dc, Us

At NPR/WFIU, Margaret was the only intern managing the social media channels for "A Moment of Science", a STEM podcast.

Chicago, Il, Us

Plan B/Socialogic is a small, boutique agency in downtown Chicago. Margaret managed social and digital media while working closely with account teams. Margaret’s work led to brand community growth and audience favorability. She led consumer conversation monitoring and provided recommendations for planning and placement. Clients: Azteca Foods, Pure Via Sweetener, Volvo

New York, Ny, Us

Clients included: BP America and CDW.

New York, Ny, Us

Clients included: Intel, Hotels.com, Dave & Busters, and new business pitches.

Chicago, Il, Us

Clients included: Pillsbury, Betty Crocker, and Chex Mix.

New York, Ny, Us

San Francisco, California, Us