Margaret Bethea Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Los Angeles, Ca, Us

• Directed and led program level planning initiatives for 9-15 Project Managers and 15+ projects/clients on integrated projects• Proactively created and implemented agency-wide processes around resource management, project estimating and budget management• Championed and drove process efficiencies forward within the project management team and across agency departments• Collaboratively identified project and agency level risks and issues, encouraging communications to find efficient resolutions• Served as a primary point of contact for agency-wide deliverables while ensuring all dependencies are communicated across multiple teams • Created schedules, identified program dependencies and coordinated overall resource demand throughout the agency• Planned and delegated tasks for team of 20+ creative and technical team members and vendors

Plano, Texas, Us

Projects: SiJCP.com, jcp.com (Digital Commerce), Coach App, jcpnn.com • Successfully managed the budgeting, scheduling, scope, communication and implementation of projects for JCP Digital Platform (jcp.com) and Internal HR Systems (intranet) using both Agile and Waterfall methodologies• Successfully implemented process improvements within large onshore and offshore teams • Participated in program and release-level planning by providing project level milestones, deliverables, and dependencies• Worked closely with marketing teams to integrate campaign strategies and digital media within tight timelines and budget parameters• Worked closely with internal teams and outside vendor partners to ensure the highest quality deliverables for jcp.com• Effectively collaborated with multi-functional teams and departments to define overall scope and timeline of projects, while supporting all change control activities• Manage project level Risk and Issue Management processes• Plan and delegate tasks for team of 50+ creative and technical members, both onshore and offshore

Irving, Tx, Us

• Manage multiple parallel projects with multiple dependencies both on time and on budget• Bridge gaps across teams and promote open communications between teams across the organization• Drive and influence teams to get work done• Worked closely with internal teams and outside vendor partners to ensure the highest quality deliverables for the client• Collaborate with multi-functional teams to define overall scope and timeline of all campaigns• Communicate with all relevant team members to identify any issues or problems and execute risk mitigation as needed

New York, Ny, Us

Client List: Boehringer Ingelheim, Alexion / Solaris, Galderma • Worked closely with client brand teams to integrate campaign strategies and digital media• Worked with client teams to ensure that all digital strategies and campaigns meet standards set by Medical, Legal and Regulatory bodies• Managed client relationships and multi-agency dynamics to ensure all parties are aligned with digital and campaign goals• Worked closely with partner agencies to provide a seamless multi-channel experience for client• Planned and delegated tasks for team of 10 creative and technical members

Client List: Land Rover and Diageo (Johnny Walker) • Worked with client brand teams to localize global websites• Planned and implemented campaign strategies consistent with both agency and client goals• Participated and assisted in various aspects of client’s marketing plan including event campaigns, order fulfillment and post-mortem analyses• Planned and delegated tasks for team of 8 creative and technical members• Worked closely with partner agencies to provide a seamless multi-channel experience for client

Vancouver, Bc, Us

Client List: Nokia USA, Palm, Scotts Miracle-Gro, BBQs Galore, Electronic Arts, Jordan Brand • Worked with client brand team to form local messaging plans from global marketing programs.• Worked on-site with clients to provide daily communication and updates relating to the account.• Successfully managed global client relationships, multi-agency dynamics as well as remote teams to ensure seamless connection between agency and client• Developed and managed detailed project schedules to manage both agency and client expectations• Managed resources for web design team of 20 creative designers, programmers and account staff• Client Manager on the corporate rebranding of Palm across multiple initiatives and channels, including: palm.com, print, point-of-sale, launch of the Pre, reporting to Sr. VP.• Developed client network relationships; which successfully acquired new business• Participated in every aspect of Palm.com’s corporate rebrand, including photo shoots for company marketing• Managed and implemented online strategies to generate sales of the Palm Pre• Account lead for site and micro-site development and management of BBQGalore.com, assisted in account coordination for Nike/Jordan and EA

Marketing Communications

Education record