Margaret Hoffman Email & Phone Number

Manage social media on all channelsDesign and implement annual events to drive visitation and revenues for members including The Maine Oyster Festival, Sparkle Celebration, Freeport Fall Festival, Flavors of Freeport, Makers on Main, and Early BirdCollaboratively manage visitfreeport.com including deals, member pages, events and other content Assist with the production and distribution of the Official Freeport Guidebook & MapResponsible for the sale of new memberships and the retention of exisiting members including prospecting, sales presentations, etc Provide customer service to members & visitors

Volunteer with the Maine Stone Workers Guild charged with assiting Guild members with the design & execution of the biennial Maine Stone Symposium.

o As fundraiser-in-chief, designed and implemented annual development plan including mailed appeals, corporate program, grants writing, campaigns for special projects, as well as events designed specifically to net profit. Until July of 2018, I not only managed the strategic direction but also the administration including prospecting, database management, thank you letters, and membership fulfillment. o Increased cash gifts from sources other than the Founder’s Family Foundation by 40% in FY2017o 80% growth of gifts over $1000 in FY2017 o Tripled member households and revenues between 2013 – 2018 o In partnership with the Planning Committee Chair, developed a Strategic Business Plan for the Museum and put it into action to move the organization forward as an educational organization, first and foremost, with priority on building diverse gifted and earned revenue streamso Implemented revisions to the Museum’s accounting methodologies to allow more robust tracking of revenues and expenditures that builds organizational credibility and makes budgeting and reporting processes more efficient and accurate for management. Created a Finance Committee. o Addressed the lack of proper administrative tools including creating an Employee Handbook and introducing staff meetings o Built strong and strategic partnerships for the Museum to elevate its stature and increase visitation including LL Bean, Maine Stone Workers Guild/Maine Coast Stone Symposium, and the new Boothbay Food + Music Festival o Began conforming the Museum to standardized expectations of collecting institutions. Added additional lectures, classes & workshops aligned with the Mission. Introduced the Artisan Day’s concept of first person interactions with modern artists and craftspeople that preserve techniques and processed of the time period the Museum interprets. Improved displays and added interpretation to exhibits.

Asked to take on supervisory duties of the staff by the Board of Directors during the Executive Search process Provided administrative support to the Board and Search Consultant during the processCreated a zero-based operating budget (for the first time in the Museum’s history) in partnership with the other managers Continued duties of the Assistant Director including marketing, fund development, special events, and educational programs.Doubled membership households and revenues between July 2013 and May 2015.

Launched a new logo and branding campaign Led effort to overhaul and rebuild a comprehensive volunteer program for the Museum Designed and implemented a new Membership program including programs for businesses and Maine libraries Planned and executed a special events plan to optimize public relations opportunities and drive revenues Implemented the use of E-Tapestry, fund development software Developed a multi-media and multi-modal marketing plan for the Museum including strategic partnerships, events and new media that extends our reach and frequency of impressionsIn partnership with the Board President, increased Board giving dramatically Perceptible increases in the quantity and quality of editorial coverage of the Museum in general and our special events.The Museum’s profile in the community, within the Museum world and in Maine’s Tourism industry has expanded through my participation and leadership in committees, trade associations and collaborative programs. Exceeded 2014 revenue goals for Membership, Rentals, and Admissions and at the same time come under budget in 2014 expenses for Marketing and Program Supplies

Augusta, Maine, Us

Develops and executes a plan for Maine's presence at consumer travel and trade shows in its target markets including stage and culinary programs that enhance the State's visibility as a unique four-season destinationWorks to increase the length and frequency of visits to the State by domestic and Canadian tour operators through direct sales, development of tools and resources for the Motorcoach industry and through support of the volunteer group, Maine Motorcoach Network Supports CVBs and Maine businesses in efforts to attract meetings and destination weddings to MaineDevelops and delivers destination awareness programs to travel agents and travel planners/consultantsManages and promotes the MOT Getaways and packaging programsServe as the liaison to CruiseMaineUSA, specifically to support projects of CruiseMaineUSA that increase revenues to Maine tourism businesses such as shore excursions Serve as the liaison to Maine's Summer Camp Industry, specifically to connect the industry with Tourism in ways that are mutually beneficial Responsible for industry outreach and is available to chambers of commerce and to trade associations for educational sessions on a variety of topicsDevelops marketing partnerships and cooperative advertising opportunities

Responsible for onsite visitor experience (including Kitchen Garden Café, gift shop, admissions counter), marketing, public relations and communications, special events (including art exhibits and rentals program), volunteer program and the general operations of the Gardens’ Visitor Center including custodial servicesAdministered multiple budgets and cost centers totaling more than 1.5 million in revenues and 350K in expensesRedesigned the entire suite of Gardens collateral as well as launched a new website and social media presence Established baseline practices for the Gardens start-up operations for its grand opening season Oversaw adaptation and growth of operations from 25,000 visitors in 2007 to 90,000 in 2010

Managed balanced department budgets in excess of $700,000Supervised two full time employees and seasonal camp staff of 50+Recruited, trained and supervised volunteers for event committees and other assigned functionsIdentified and cultivated partnerships with more than thirty agencies and businesses that resulted in additional program opportunities for girls, increased media and public awareness of Girl Scouts, and/or budget reliefLed development of new Council website rolled out summer 2006Administered all aspects of Camp Linden summer camp operations serving 1,500 participants annuallyDesigned, directed, and evaluated program opportunities and special events for 20,000 participants annuallyCreated department-wide marketing efforts for 180+ program opportunities and entire summer camp program schedule Staff Advisor to the Board of Director’s Property Committee, managing development and strategic planning for three camps totaling 425+ acres

Managed balanced department budget in excess of $250,000 annuallyIntroduced Outcomes Based Assessment and 40 Developmental Assets into evaluation infrastructurePartnered with Fund Development Director to secure private funding including two major grants from the Southeast Michigan Community Foundation: $35,000 for My Best Defense violence prevention initiative and $125,000 for Second Nature: Making the Outdoors a Healthy Habit for Girls and their FamiliesCreated new income stream by introducing advertising opportunities in publications, netting $49,000

Stabilized region after a dramatic membership decline of more than 17% in 1997 – 1998Developed marketing plan that resulted in a 3% membership increase in 1999 – 2000

Replaced antiquated camp crafts program with a contemporary arts education based on core skills including watercolor painting, pencil drawing, bookmaking and folk arts of the region (basketry, woodworking and quilting)

Projects included information campaigns, annual reports, corporate identity, fund-raising packages and direct mail for national accounts including American Farmland Trust, Common Cause, The Nature Conservancy, National Parks and Conservation Association, The International Campaign for Tibet and Zero Population Growth

Ba Human Ecology, Art, Design, Environmental Studies

Education record