Sales & Marketing Professional with over 4 years experience in driving strategic growth, market innovation and sales excellence within the FMCG sector. Specialized in crafting brand strategies that resonate with consumers by understanding their needs, behaviors, and emotional drivers.Passionate about integrating sustainability into innovation, ensuring that brands grow responsibly while meeting evolving market demands.
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Financial Planning & Reporting East AfricaGsk Jul 2021 - Aug 2022ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Monthly review and reporting of sales to confirm accuracy in reporting.β’ Supported the commercial hygiene process and other compliance programs.β’ Reviewed and updated relevant SOPβs and ensuring accuracy of information.β’ Reviewed distributor claims and ensure all G2N (Gross to Net) are pre-approved and properly supported.β’ Analyzed & verified price set up to ensure they are as per approved pricing structure. -
Future Leader AssociateGsk Feb 2019 - Aug 2022 -
Marketing Activations Manager: Panadol, Aquafresh & Macleans East West AfricaGsk Jun 2020 - Jun 2021ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Effectively managed monthly Advertising & Promotion spend as per plan.β’ Tackled product innovations for portfolio optimization.β’ Developed & implemented Marketing Activation Plans for NPIβs for both markets.β’ Implemented and followed up on marketing support plans with the media agency.β’ Liaised with sales team to ensure sufficient Marketing support in trade.β’ Led pricing strategy initiatives in collaboration withβ¦ Show more ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Effectively managed monthly Advertising & Promotion spend as per plan.β’ Tackled product innovations for portfolio optimization.β’ Developed & implemented Marketing Activation Plans for NPIβs for both markets.β’ Implemented and followed up on marketing support plans with the media agency.β’ Liaised with sales team to ensure sufficient Marketing support in trade.β’ Led pricing strategy initiatives in collaboration with HoD & Area to drive profitable growth for brands.β’ Managed media/PR communication, campaign briefing and planning.β’ Collaborated with customer marketing to ensure aligned & winning ATL & BTL activities. Show less -
Modern Trade Management: Quickmart SupermarketsGsk Oct 2019 - Mar 2020ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Effectively managed JBP negotiations & implementation during the merger between Quickmart & Tumaini which saw the retail chain grow from 11 outlets to 26 outlets.β’ Timely execution of instore promotions which saw a value uplift of 15% vs SPPY.β’ Ensured Monthly Sales Forecast Accuracy which resulted to a month-on- month achievement of sales targets.β’ Coordinated timely listing of NPIβs in store as per JBP agreement ensuring thatβ¦ Show more ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Effectively managed JBP negotiations & implementation during the merger between Quickmart & Tumaini which saw the retail chain grow from 11 outlets to 26 outlets.β’ Timely execution of instore promotions which saw a value uplift of 15% vs SPPY.β’ Ensured Monthly Sales Forecast Accuracy which resulted to a month-on- month achievement of sales targets.β’ Coordinated timely listing of NPIβs in store as per JBP agreement ensuring that products were in store within 2 weeks of launch.β’ Successfully negotiated with retail management on product visibility in store which saw a 2% increase for Sensodyne SoS and 1st on the run implementation in 26/28 stores resulting to 93% growth in sales for the brand vs SPPY.β’ Collaboratively worked with the Brand team, Customer Marketing & Expert Marketing Team to ensure winning ATL/BTL strategies were in place for the brands.β’ Maintained & built relationships with over 15 merchandisers, providing exceptional service to the retail outlets which translated to an overall sales growth of 54% vs SPPY. Show less -
Pharmacy Channel ManagementGsk Aug 2019 - Sep 2019ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Collaborated with the distributor to ensure monthly sales target achievement.β’ Worked closely with sales reps to ensure product availability in pharmacies.β’ Championed Wholesale Loyalty Programme (WLP) & successfully signed up 20 new customers for the channel which saw 25% growth in sales vs SPPY.β’ Spearheaded reconciliation of credit notes and invoices monthly ensuring customers were reimbursed accordingly which saw 100% closureβ¦ Show more ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Collaborated with the distributor to ensure monthly sales target achievement.β’ Worked closely with sales reps to ensure product availability in pharmacies.β’ Championed Wholesale Loyalty Programme (WLP) & successfully signed up 20 new customers for the channel which saw 25% growth in sales vs SPPY.β’ Spearheaded reconciliation of credit notes and invoices monthly ensuring customers were reimbursed accordingly which saw 100% closure by September. Show less -
General Trade ManagementGsk May 2019 - Jul 2019ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Partnered with the distributor to ensure sales targets were met which saw an 85% growth of Panadol in the region vs SPPY.β’ Managed WLP follow up in the region driving a growth of 7% sign up vs SPPY which contributed to a growth of 11% in total sales.β’ Timely communicated & implemented of trade offers as agreed with the Customer Marketing Manager & Brand Team.β’ Collaborated with the demand planner to ensure Monthly Sales Forecastβ¦ Show more ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Partnered with the distributor to ensure sales targets were met which saw an 85% growth of Panadol in the region vs SPPY.β’ Managed WLP follow up in the region driving a growth of 7% sign up vs SPPY which contributed to a growth of 11% in total sales.β’ Timely communicated & implemented of trade offers as agreed with the Customer Marketing Manager & Brand Team.β’ Collaborated with the demand planner to ensure Monthly Sales Forecast accuracy to mitigate any OOS issues.β’ Reviewed and implemented JBP by customer as per companyβs performance target.β’ Worked closely with the urban reps to ensure full market coverage within the region whilst ensuring best-selling practices are in place.β’ Monthly reviewed and reported sales: target vs actual to determine sales potential & the most effective sales strategies. Show less -
Net Revenue Management East Africa: Data Insights & AnalyticsGsk Feb 2019 - Apr 2019ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Timely and accurately updated primary and secondary sales data for our Modern Trade, General Trade, Pharmacy Channel and Export channels.β’ Conducted monthly business review with sales & marketing team to figure out potential business growth opportunities as per NRM initiatives whilst analyzing competitive market trends to provide business insights.β’ Performed monthly preparation of Power BI sales report for the business to visualizeβ¦ Show more ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Timely and accurately updated primary and secondary sales data for our Modern Trade, General Trade, Pharmacy Channel and Export channels.β’ Conducted monthly business review with sales & marketing team to figure out potential business growth opportunities as per NRM initiatives whilst analyzing competitive market trends to provide business insights.β’ Performed monthly preparation of Power BI sales report for the business to visualize contributions by regions, brand and partners and derive insights from data shown.β’ Ensured monthly update of till sales data and ensuring accuracy and providing reports to analyze trade performance. Show less -
Marketing InternNational Bank Of Kenya May 2018 - Nov 2018Nairobi, Kenyaππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Mobilized account deposits for the bank.β’ Followed up on customers dormant accounts for activation.β’ Weekly reported deposits from dormant & new accounts.β’ Assisted the bank in its promotional activities at Higher Education Events. -
Administrative AssistantBp Jul 2014 - Sep 2014ππ²π ππΌπ»ππΏπΆπ―πππΆπΌπ»π:β’ Perfomed administrative and clerical tasks (such as scanning or printing)β’ Prepared and edited letters, reports, memos, and emails.β’ Ran errands to the post office or supply store.β’ Arranged meetings, appointments, and executive travel.β’ Maintained folders on servers.
Margaret Kimani Skills
Margaret Kimani Education Details
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Merit -
First Class Honours -
6 Passes And 1 Distinction
Frequently Asked Questions about Margaret Kimani
What is Margaret Kimani's role at the current company?
Margaret Kimani's current role is Brand Management | FMCG Strategy | Sustainability-Driven Innovation | Market Research & Consumer Insights Enthusiast | Passionate About Consumer-Centric Growth.
What schools did Margaret Kimani attend?
Margaret Kimani attended Nottingham Business School, Nottingham Trent University, Coventry University, University Of Central Lancashire, London School Of Business And Finance Lsbf.
What are some of Margaret Kimani's interests?
Margaret Kimani has interest in Human Rights, Children, Health.
What skills is Margaret Kimani known for?
Margaret Kimani has skills like Leadership, Teamwork, Communication, Customer Service, Microsoft Word, Time Management, Social Media, Adaptability, Microsoft Office, Microsoft Excel, Research, Powerpoint.
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Margaret Kimani
Hr Generalist/Talent Acquisition/Onboarding/Hr Admin/Business Development Officer/Customer Relationship Officer/Virtual AssistantNairobi -
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