Leadership role in Global Marketing. Danaher Business System Leader (DBSL) and Strategic Projects

Leadership role for Global Marketing Operations with increasing responsibility which recently included becoming the Danaher Business System Leader.Led redefinition of the Launch Excellence process and global roll-out

Leadership role for Global Marketing Communications.Key Accomplishments:- Drove efficiencies through process and technology improvements that grew the service level agreement (75% to 94%). This was concurrent with a 20% increase in projects and a 25% decrease in headcount.and 25% decrease in headcount.- Led improvements and change through the adoption of a new technology system by migratingprojects managed manually to a new Marketing Resource Management System, in parallel withtransitioning to a new global Digital Asset Manager System.- Responsible for defining and deployment of a New Product Launch app that is the global referencefor all launch information and dates for 80+ new products. Expansion of role now includesaccountability of Launch Excellence process.- Led global laboratory visualization project that transitioned from 8 separate approaches to 1 global, scalable solution that doubled the number of visualizations created for customers leading to a consistent, high quality customer experience-Built business case for new creative team model that enabled in house ad creation generating >$100,000 savings annually

After a successful career and track record in the Beckman Coulter Life Science Company, selected by the Sr. Global Marketing VP to serve in a newly created position within the $6B Beckman Coulter Diagnostics Company. Initial responsibilities included developing and executing on GPO and Distribution Plans. Scope and role expanded to include overseeing the Hematology product linesKey Accomplishments:- Implemented a competitive war room and process that enabled the creation of $12M in newopportunities.- Drove increase in UA sales through a conversion program. Led to a 20% increase in unit placementover target.- Conceptualized worked with Sales Leadership to execute on a Hematology Summit to help instillconfidence in our sales team about the future of this business.- Through Kaizen participation, helped with the creation of a Sales Growth War Room that lead to theestablishment of VOC projects that also supported the strategic planning process.- Pioneered new processes throughout tenure in role which included: tollgate process for largeaccounts, competitive upstream funnel filling, and acquisition of customer feedback.- Team lead supporting NACO $75M in leads generated across several campaigns.

Promoted by the Senior Leadership team into this role. Lead Marketing team consisting of Marketing Managers and Scientists that supported a $300M+ North American business.Key Accomplishments:- Launched new products (centrifuges and automation) that exceeded target goal by >5%- Led through 40% vacancies for a period for 9 months by leveraging resources outside of NACOmarketing to deliver on key objectives.- Developed business strategies for new go-to-market approaches that resulted in a successfulexpansion of some of our key products through a distribution channel.- Realigned resources to better serve customer needs into different functions including deployment ofmarketing resources outside of CA.- Drove programs that fueled the funnel with an increase in leads by >30% without increasing spend.- Co-Led National Sales meetings for 400+ sales associates. Developed impactful “round robin”approach that led to higher engagement.- Captured $25M in government NIH stimulus funding with bundled targeted programs.- Engagement survey score in the “Best of the Best” tier.

Leadership role responsible for $150M in both direct and distributed products and Applications Support.Team mix consisted of Marketing Managers and Scientists. Awarded prestigious Inner Circle Award for two consecutive yearsKey Accomplishments:- Reduced margin erosion target of 10% to 8%.- Overcame excessive inventory challenge by creating a program that led to 38% in increase overprojected sales.- Collaborated with 3rd party companies that resulted in a 300% increase in qualified leads and a newgovernment program that enabled year end government spend increase by 25%.- Within 3 months, expanded responsibility for managing a pre-sale technical support team.- Responsible for co-leading business reviews, designing and delivering high impact tools, leading ourparticipation during National Sales meetings, launched new products to both the Beckman team andthe distributors.