• Developed customer offering of a new delivery initiative that will launch in Europe in early 2016• Created competitive rate card for a new delivery initiative based on market research, merchant interviews, and cost and profitability analyses; spoke directly with merchants to vet the competitiveness of the rate card • Devised the sales on-boarding process and sales pitch for a 10 person sales team to use when reaching out to 50+ merchants• Managed and tracked the progress of a new delivery initiative by collaborating with key departments (operations; engineering; sales; customer service; legal; insurance); prepared and distributed company-wide weekly status updates

• Collaborated cross-functionally with departments to prepare presentations for CEO and Board of Directors on acquisition targets including strategic rationale, quantitative analysis, and cost-saving opportunities • Delivered thorough quantitative and qualitative industry and company analyses to senior management that drove investment decisions • Prepared research briefings on voice conferencing, e-media, metadata, and other sectors to expand Dolby’s business into emerging technologies • Created a financial model that forecasted unit sales and costs by current and planned projects based on industry and competitive analyses, which guided decisions on product development in the Cinema Group

• Partnered with the Chief Marketing Officer and marketing leads to assemble the Company’s first global marketing plan, which directed over $300MM in marketing spend by brand, region, demographic, and channel• Developed and led a biannual brand review to evaluate the effectiveness of marketing campaigns in key countries, which transformed the strategic planning of upcoming campaigns to be more data driven