My graduate work in psychology & professional expertise in research design — along with data collection, analysis, & reporting — offers organizations well-thought-out research solutions. I am a consultant in the commercial, non-profit, academic, & government sectors; providing communication, product/service, attitude & behavior, usability, & program evaluation research among consumers, business segments, corporate employees, governmental & not-for-profit stakeholders. I also instruct on qualitative research, including classroom lectures, informal lunch 'n learn sessions, and tailored qualitative research workshops & instruction — https://bit.ly/QualInstruction.I have published many articles & lectured on various issues pertaining to research design. I am the lead author of "Applied Qualitative Research Design: A Total Quality Framework Approach," a graduate-level text published in 2015 (Guilford Press) and recipient of the 2021 AAPOR Book Award. The Total Quality Framework (TQF) is an approach that I have been thinking about for many years & finally developed in this book. The TQF is not a prescriptive model but rather a way to develop critical thinking skills towards incorporating quality principles into qualitative research design to maximize the usefulness of the outcomes. See https://researchdesignreview.com/applied-qualitative-research-design/.My blog - Research Design Review: A Discussion of Qualitative & Quantitative Design - has reached 1.5M views and includes 320+ articles plus access to compilations of articles devoted to a particular topic (e.g., the in-depth interview method). https://researchdesignreview.com/I am currently the lead editor for the first-ever special issue of Public Opinion Quarterly devoted to qualitative research (to be published in 2025).My decades-long passion for research design continues to drive my dedication to every aspect of each study & my workshops/instruction. I also believe in the value of collaborating with colleagues by way of my membership & involvement with professional organizations such as the American Psychological Association, American Association for Public Opinion Research, American Psychological Association, American Evaluation Association, & QRCA.Read more at www.rollerresearch.com & write me at rmr@rollerresearch.com.Specialties: Qualitative & quantitative research, qualitative instruction, consumer research, B2B, employee research, focus groups, in-depth interviewing, executive interviewing, ethnography, traditional & online modes.