Margaret Todd's Location
Houston, Texas, United States, United States
Margaret Todd's Contact Details
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About Margaret Todd
Executive and innovator with experience managing successful marketing programs, teams, accounts, and projects for a wide range of reputable enterprises. Career reflects demonstrated record of leading organizational growth and improvement initiatives resulting in disciplined, programmatic departments, cost reduction and measurable performance. Versatile experience encompasses both agency and brand side for industries including manufacturing, events and media, website and app planning and project management, commercial software & services, power and energy monitoring, fitness, and travel and tourism sectors. Specialized expertise in the areas of campaign analytics, Google Ads strategy and implementation, thorough knowledge of printing and print production, multi-client & multi-project management, integrated campaign planning, staff mentoring and training, technical marketing production, process and systems analysis/improvement, and data-driven sensibilities. Big-picture perspective with tactical know-how and skills gained from experience. Department ManagementTeam Leadership & DevelopmentInnovation & ImprovementsBudget & Resource ManagementOrganizational DevelopmentStaff Hiring and Management Vendor Management & NegotiationClient & Account ManagementStrategic Planning Branding & MessagingIntegrated Marketing CampaignsSchedule Planning and ManagementProposals, Pitching & RetainersAnalytics, Reporting & KPIsTrade EventsWebsite Planning and Project ManagementApp Planning and Project ManagementPPC/Google AdsSEOPrint and Digital CollateralGraphics and Production
Margaret Todd Work Experience Details
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Vp, Strategic InitiativesU.S. Lawshield® Apr 2023 - PresentHouston, Tx, Us -
Senior Marketing Project ManagerU.S. Lawshield® Jul 2021 - PresentHouston, Tx, UsThis is a hybrid role in constant transition, managing both large and small scale marketing projects and campaigns.- Coordination of cross-functional and interdepartmental teams on all levels (graphics, copy, webdev, IT/tech, legal, sales, customer care, accounting, c-suite/executive management). - Manage collateral and marketing materials for small events (F2F workshops and seminars) as well as large scale membership appreciation events (private concerts in venues such as PNC and Toyota Center).- Agency management and freelance resource oversight.- Department mentor and trainer.- Budget planning (and support) and monthly budget review.- Contributions to departmental reporting and process improvement/refinement.
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Marketing DirectorFactory Builder Stores Oct 2019 - Apr 2020Houston, Texas, Us(COVID19 layoff)Manage and execute the strategy and implementation of marketing across all FBS showrooms. Re-create/rebuild marketing activities and manage across existing digital platforms, collateral, events, social media and website. Responsible for training existing non-marketing staff, interviewing, purchasing, budget, managing outside resources, vendors and accounts, analytics/analysis, and planning/managing/attending trade event and showroom activities. Initiated and began rebranding the company to reposition more clearly towards Trade sales - specifically the Custom Home Building Trade market, and away from consumer sales.Create and manage a boot-strapped Designer Incentive Program to focus on this specifier trade segment. -
Director Of Key AccountsFrank Advertising Feb 2014 - Jun 2019Cranbury, New Jersey, UsPropose, plan and oversee annual client programs including print & digital media, cable broadcast, live events, marketing collateral, POS, channel email marketing, microsite and website design/planning, etc. Manage marketing budget as approved, with ongoing assessment of KPIs and ROI i.e. -Google Analytics, AdWords, and other measurement dashboards, to make changes and decisions based on DATA and PERFORMANCE- from a macro multi-client agency perspective as well as for an individual client. Additional areas of specialization in Search and Targeting, SEO and PPC. Project management (agency workspace manager), provide briefs, direction and delegation as well as the ability to execute when necessary (key Adobe Creative Suite and MS Office proficiency). On site support at photoshoots, image management, hi-end color-critical press approvals, video direction/scripting. Consult and troubleshoot on client strategy, processes, etc to generate additional projects to solve client needs within business goals. Create project estimates, source vendors, write and manage select new business proposals, annual retainers as well as a la carte projects (SOWs). Provide technical guidance related to digital best practices both in agency as well as to clients as a trusted, knowledgeable resource. Understand, improve and expand current processes and practices to ensure marketing excellence, agency growth in digital, and continued progress towards growth of client market share. -
Marketing Operations ManagerUbm Plc Oct 2011 - Oct 2013London, Gb-Establish Central Marketing Operations Department: Quickly learn the event producer perspective, event cycles, requirements and budgets. Develop a phased approach to implement and manage change. Iteratively review/refine the scope of central re-organization and management strategies in a dynamic M&A environment. Produce visual flow charts of processes.-Strategic Marketing Management: Guidance/review of yearly event marketing plans and schedules. Educate and ingrain a disciplined approach to effective, measurable integrated and multi-channel marketing campaigns. -Tactical Marketing Management: Research, review, train and educate marketing operations best practices, processes and techniques. Initiate technology solutions and efficiency. Produce monthly status reports of operational marketing activities, marketing effectiveness of tracked assets, email, SM, PR, website data, conversions and resource allocation.-Reporting and KPIs: Identify/establish data collection, formal reporting for KPIs. Work cross-functionally to standardize and automate the reporting processes and methods. Establish data collection and benchmarks for comparison to industry standards, future forecasting and evaluation of success, across all channels including social and PR using professional commercial tools. -Project Management: Implement formalized processes. Software/tools selection and standardization, file management, resource management.-Marketing Excellence: Work cross functionally with geo-diverse teams on initiatives to improve and educate marketers on SEO, user experience, best practices, messaging, SM, website management, email strategy and production, lead gen, campaign tracking and conversion rates.-Purchasing Oversight: Plan/implement RFQs, marketing budget management, PO tracking, vendor and contract management.-Staff Management: Recruiting, training, retention, education. Plan and contribute to delivery of UBM Live Marketing Academy, an educational library. -
Project ManagerCyberxdesigns.Com Nov 2010 - Oct 2011Rochelle Park, New Jersey, UsAward winning website design and application programming company with clients such as Abbott Laboratories, AT&T, Consumer Reports, Lehman Brothers, Omni Financial, Pfizer, and Wyeth.Managed various client accounts, projects and project budget. Recruited, trained, and managed staff. • Implemented project management process by developing a system to manage billable hours against budgets, producing internal and client-facing balance/activity reports.•Increased billable work by 300% (ttl approx $300K) in 8 months by functioning as an embedded team member for a Pharma client and suggesting additional high-value features to improve productivity of their online speaker management software. -
Marketing ManagerDranetz Apr 2010 - Nov 2010Edison, Nj, UsReestablish marketing strategy and operations from standstill to success: Establish benchmarks and reporting for lead gen, advertising ROI, forecasting and budgeting. Completely redesign/redevelop the purpose, content, functionality and look of the corporate website (new site at dranetz.com, see screen shot and brief explanation below). Establish segment messaging and message maps. Establish, plan, write and implement drip email marketing campaigns from triggers to scripts, to leverage new website strategy of lead gen/conversion. Own major rebranding initiatives, including redesigning corporate and marketing collateral, both internally and externally, as well as PR efforts. Re-establish marketing relationships and sales support with distribution and sales reps, establish initiatives to leverage our channels.Recommend/scope systems and process improvements related to CRM, records management, major DB cleanup, and ISO quality standards. Plan and manage tradeshows, produce rebranded graphics and segment messaging. -
Certified Personal Trainer, Amateur Figure CompetitorShape Factory & Work Out World Mar 2009 - Apr 2010Blended my passion for fitness, desire to give back to the community, and marketing and customer service background. Delivered exceptional customer experiences, smart personal training and nutrition support to broad range of 1 on 1 and small group clients, both as an independent provider as well as for a corporate-owned fitness franchise. American Council of Exercise (ACE) national certification, member National Physique Committee (NPC) NJ 2009-2010. • Demonstrated a personal commitment and passion for a lifetime of health and fitness, with humor, science, candor and honesty.• Competed in local amateur figure competitions and gained experience, respect and understanding of this sport, the discipline and culture.• Designed, wrote, built and maintained a small business (Shape Factory) personal training website, which included a blog, and monthly topical content to clients and prospects intended to inspire, maintain interest and enhance the value of a personal trainer.• Produced promotional marketing collateral as well as internal forms, contracts, etc.• Conducted small group presentations on the importance and fitness and nutrition for client-prospecting and refresher/value-added support for existing client base.• Vetted and taught online fitness and tracking tools as a way to facilitate review of client progress and reduce the difficulty many clients had with due diligence towards their goals. Tested and used fitness tools and nutritional products, making recommendations to clients as appropriate.• Continuously endeavored to improve my fitness knowledge and craft; including marketing and delivering a great client experience and enriching the lives of those whom I had the pleasure of working with.*Although I no longer deliver this service as a primary employment, I do accept occasional personal fitness counseling and consultation on request. I truly believe in a lifetime of good health and fitness personally and enjoy educating and empowering others.
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Director Of Marketing OperationsInfragistics Mar 2008 - Dec 2008Cranbury, Nj, UsPlanning and managing budgets for Marketing and sub-departmentsDeliverables scheduling using MSProject and SCRUM techniquesDesign and production of online and print advertising and all corporate collateralDesigning and implementing reporting and Executive Dashboards on marketing effectiveness, leads and ROIManaging and coaching staff• Increased F2F leads by 48% in 2008, while decreasing cost per lead by 38% ($64 down to $40). Much of this success was achieved through leveraging community efforts (previously untapped, and far lower costs), and tightened control of trade show staffing T&E, and increased focus on lead scanning.• Total lead-gen targets for 2008 (15% over 2007, or 62,000 leads) were achieved as of Nov. 2008. • Reduced cost per overall leads for 2008 by 12% ($26 down to $23). Trade show leads accounted for only approx 16% of total leads, but remainder of leads from online sources were reduced in cost mainly by leveraging database marketing (email), organic search ranking improvement efforts and increased PR. This was a deliberate action plan after historical data was analyzed, and it was successful. • Consistently maintained expenses or negotiated contracts and staff at or under budget per line item yearly. -
Director Of MarketingInfragistics Mar 2006 - Apr 2008Cranbury, Nj, Us
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Manager Of Support ServicesInfragistics Jan 2001 - Mar 2006Cranbury, Nj, UsEstablished and Managed Department: Budget Planning and Adherence, Business Plan, Executive Dashboards, as well as managing call-center phone system logistics, scripting and change management. Monitored and measured all aspects of my departments’ performance, workload, analyzed bottlenecks, trouble spots and identify staff and/or product successes and failures. Problem Solving: Liaised closely with customers, Technical Staff, Sales Manager and Top-Level Executives to provide cohesive and efficient customer serviceRecruiting and Managing Technical Staff: Screened, interviewed, hired and released staff continuously within a growing department of 12 internal and 14 outsourced employees supporting a subscriber base of 35,000 via phone, chat and email support, Employee Administration & Scheduling, Employee CoachingStaff Training and Development: Designed and implemented a scalable internal training program for the Technical Support staff; Designed and wrote internal employee development program for “High Potentials” in our company (a system of recommending and mentoring outstanding staff for accelerated training to prepare them for rapid promotion); Built recruiting partnerships with appropriate schools and consistent assessment tests; Created company-wide incentive program to foster professional Microsoft Certifications
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Marketing SpecialistInfragistics Jan 2001 - Apr 2004Cranbury, Nj, UsOverlapping concurrent duties while Managing the Support Department:Copy Writer: Wrote copy for corporate materials (concept and direction); Assisted/mentored Art Director with printed materials; Planned/created product imagery, screenshots, flash presentations, etc; Provided input to sales meetings and product positioning
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Technical Support StaffInfragistics Jul 2000 - Jan 2001Cranbury, Nj, Us
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Interactive Web DesignerInternational Travel Communications Jul 1991 - Mar 2000Senior Art Director 1991 - 1998 | Web Interface Designer 1998 - 2000 Worked closely with Account Executive, Creative Director, writer and clients on projects; Designed and produced print materials (ads, brochures, collateral, etc.) as well as trade show and large area design; Recommended and implemented workflow improvements, and maintained image library and materials; Analyzed and solved difficulties, maintained direct vendor contact, produced written quotes; some concept and copy writing. Conducted successful pitch presentations; attended development meetings as an integral team player, and contributed to a positive overall agency image; Assisted CEO in account management and supervisory responsibilities including strategic planning, project specifying and requirements, and screening and interviewing prospective art department employees. Estimated and coordinated materials, manpower and outsourced talent.Clients included: British Tourist Authority, The Island of Guadeloupe, Irish Tourist Board, TAP Air Portugal, Concorde, Mövenpick Hotels, Accutest, various hospitals, and many more
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Graphic DesignerGeneral Logistics International, Inc Jul 1990 - Jun 1991Art Director: Created technical manuals, slides, flow charts, technical configurations, various presentation materials, company and client collateral, product brochures, trade show. Interfaced directly with product managers and programmers for direction and feedback. Maintained vendor/printer files and performed some administrative duties
Margaret Todd Skills
Email Marketing
Lead Generation
Integrated Marketing
Marketing Strategy
Social Media Marketing
Marketing
Management
Trade Shows
Project Management
Leadership
Advertising
Product Management
B2b
Seo
Digital Marketing
Social Media
Strategic Planning
Sales
Public Relations
Team Management
Account Management
Product Marketing
Direct Marketing
Budgets
Sales Operations
Vendor Management
Business Strategy
Online Marketing
Marketing Management
User Experience
Team Leadership
Training
Ppc
Entrepreneurship
Online Advertising
Process Improvement
Multi Channel Marketing
Web Analytics
B2b Marketing
Marketing Communications
Demand Generation
Google Analytics
Contract Negotiation
Team Building
Community Marketing
Crm
Salesforce.com
Strategic Partnerships
Margaret Todd Education Details
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The College Of New JerseyEmphasis Marketing -
Freehold Township High School
Frequently Asked Questions about Margaret Todd
What company does Margaret Todd work for?
Margaret Todd works for U.s. Lawshield®
What is Margaret Todd's role at the current company?
Margaret Todd's current role is Marketing Professional.
What is Margaret Todd's email address?
Margaret Todd's email address is ma****@****ses.com
What is Margaret Todd's direct phone number?
Margaret Todd's direct phone number is +160949*****
What schools did Margaret Todd attend?
Margaret Todd attended The College Of New Jersey, Freehold Township High School.
What are some of Margaret Todd's interests?
Margaret Todd has interest in Poverty Alleviation, Animal Welfare, Environment, Disaster And Humanitarian Relief.
What skills is Margaret Todd known for?
Margaret Todd has skills like Email Marketing, Lead Generation, Integrated Marketing, Marketing Strategy, Social Media Marketing, Marketing, Management, Trade Shows, Project Management, Leadership, Advertising, Product Management.
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