Supported ExpandShare's growth as an early stage SAAS company with the development of the target audience, sales enablement materials, new martec implementations, the redesign of owned media properties, expansion of the digital presence through social, and implementaton of a content marketing strategy.Key Achievements:- Successfully designed and launched a new CRM infrastructure twice, resulting in streamlined customer communication, improved lead generation, and increased customer retention.- Built a brand-new website from the ground up, showcasing the brand's unique value proposition. Rewrote all copy and created captivating images, resulting in increased website traffic, improved user engagement, and enhanced brand perception.- Orchestrated the launch and management of digital paid advertising campaigns, resulting in significant increase in website conversions and revenue growth.- Relaunched the social channels, implementing a comprehensive content strategy that resulted in exponential growth of subscribers, increased brand visibility, and improved audience engagement.- Led the development and execution of comprehensive marketing strategies for both online and offline channels, resulting in increased brand awareness, customer acquisition, and revenue growth.- Developed compelling sales enablement materials, including sell sheets, case studies, and webinar presentations, equipping the sales team with impactful collateral to effectively communicate product benefits and drive sales.- Successfully managed event planning for industry tradeshows, ensuring seamless execution, maximizing brand exposure, and generating valuable leads and partnerships.- Acted as a one-person marketing department, managing all aspects of marketing activities and collaborating with various departments to ensure consistent brand messaging and achieve business objectives.

Develop the foundations of a new digital marketing department for the TalentLaunch network of staffing agencies, including product development, marketing strategies, data architecture, and insights analytics.- Developed and managed Google Analytics and Google Tag Manager strategies for 8 brand websites- Installed a Digital Advertising Program, using Google AdWords, Facebook Lead Ads, and Zapier to generate new candidate applications through brand targeting, remarketing, and display advertising.- Launched a marketing automation program for candidate engagement, including onboarding, re-engagement, and re-deployment streams.- Worked with database engineers to develop key fields and values for marketing automations and success measurements.- Created monthly digital reporting using MS PowerBI to integrate 3rd part sources, Google Analytics, and Bullhorn data. - Managed 5 job boards for the network of staffing agencies, including managing integration projects to decrease manual workflows for recruiters.

Support Gannett's goal of becoming a world class sales organization through uncovering data driven, innovative opportunities to forge a media partnership relationship with clients. Responsibilities include:- Managing integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry analysis and consumer insights analysis for specified clients. - Uncovering data-driven market and consumer insights from qualitative and quantitative sources to develop and deliver the story of regional demographics, market shifts, the customer journey and buyer personas.- Working together with advertising sales key account executives to build integrated marketing strategy proposals and presentations to achieve annual segment and incremental revenue targets.Common data sources include: Omniture/Adobe Analytics, ComScore, Nielsen, Claritas SMS, Scarborough Research, POLK Auto, Kantar Media, EMarketer, Borrell, US Census Bureau, US Bureau of Labor Statistics, US Bureau of Economic Analysis, National Opinion Research Center (NORC), National Bureau of Economic Research (NBER), Pew Research Center, University of Florida Bureau of Economic and Business Research (BEBR)

At DragonFire IT, we understand that digital marketing is important for small businesses to be found by new customers, and we know that there is no clear road map for where to start and how to succeed.We specialize in aligning with each small business' unique goals and challenges. We provide the expertise to maximize on the investments that have been made and plan the next steps to keep marketing efforts moving forward in the right way. Whether it's working with an existing website, integrating a CRM into the workday, or exposing true insights about the business through analytics - DragonFire IT believes that technology can and should be a business partner, not a business barrier.

In this new role, I am focused on the development of a new Pardot business unit within Fathom. My responsibilities include management of our P&L and internal resources, development of our Go-To-Market Strategy, development of our inbound marketing program, ownership of internal processes and team member KPIs, and analysis and reporting of the business unit's performance to the executive team.In addition, I provide client support as needed for technical Pardot implementations, client strategic consultation and performance analysis.

Primarily focused on Software and Technology clients with lead generation goals, my work at Fathom has been devoted to the development of holistic digital presence strategies to reach today's SAAS and IT consumers. With the changes to the Google search algorithms in 2013, many brands are still adjusting to the new marketing concepts around relevancy, interest, and connecting with their customers. Over the past year, I have developed a variety of techniques and deliverables to draw out our client's brand stories and differentiators. Through this audience discovery work, we are able to create solid digital marketing foundations and strategies for our clients that provide immediate results and opportunities for future growth.Included in this work is the digital market research which is the foundation of the digital strategy. Learning from competitors, understanding audience behaviors and pain points, and developing compelling marketing messaging that will resonate with the target audience is the core of our content creation and distribution strategies.To complete the digital funnel, I have also evolved paid strategies beyond paid search for new traffic and leads. I have developed a series of campaigns, which cover search engine marketing, display/banner advertising, remarketing, and YouTube integration which address each phase of the conversion funnel. Additionally, I have pursued brand awareness and lead generation across varying corporate/software directories to maximize the reach of customer reviews and generate additional lead volume. This layered strategy prioritizes the development of the content, messaging, and creative assets to generate the maximum returns quickly, while creating a solid foundation for long term success and growth.

I assist in the development and implementation of the Ecommerce B2C marketing strategies for the toddler toy company, Step2. Responsibilities include traffic generation through PPC and SEO, landing page design and optimization, A/B and mult-variate testing, site maintenance, survey development, trend analysis and customer segmentation, pricing development, sales and forecast reporting, and SaaS evaluations.I provide insight on shifts in site usage and visitor behavior, multi-channel conversion pathways, and the ROI of marketing initiatives through the use of Google Analytics. Continued research into industry trends, the adoption of new technologies, and shifts in consumer spending paints the landscape for my analytic investigations and segmentations.Throughout 2011 and 2012, the development of a comprehensive PPC foundation was my primary focus. The program was reorganized with new brand and non-brand strategic goals, and implemented across Bing and Google. Through the development of an external data warehouse, I was also able to expand the program into targeted participation in 7 Comparison Shopping Feeds and Google Shopping (including Product Listing Ads). With these pieces in place, I launched a new customer acquisition campaign during the winter holiday season of 2012 which increased online brand authority for targeted categories and delivered a successful 3:1 ROI.

- Developed agency retention plan through in-depth analysis of the customer mix, new business processes, and policy billing methods across multiple channels, 15 carriers, and 46 states.- Compared carrier underwriting requirements to interview application functions to uncover mapping issues causing unintended up-rates prior to bind.- Maintained rolling retention reports for multiple data segments to easily identify shifts in customer mix and potential fraud issues.Improved 90-day retention by 9% through development of an interactive scorecard to pinpoint process and accuracy issues at the agent level. Project generated an additional $1.1M in lifetime policy revenue to date, at a lifetime margin of 98.9%.- Evaluated and revised the Customer Retention Lead Generation program to increase lead to sales conversion by 14%, the lifetime margin by 28.5%, and the lifetime policy revenue by $5k.- Decreased post-bind up-rates by 28% in key high volume states through development and implementation of a new coverage signature form strategy, including adjustments to the application and training for the agents.- Increased E-sign completion by 15% over 14 months through creation of an agent incentive program, E-sign training module, dynamic click-though emails, and a call out program.- Developed a comprehensive strategy to remarket the book for a prior carrier relationship which achieved a 35% conversion rate and yielded $626k in lifetime policy revenue at a lifetime margin of 85.6%.- Developed multiple agent training modules to increase retention and quality through enhanced underwriting and process knowledge.

- Created and implemented audit attributes, process, and training for chat line agents and the Special Lines rollout for call center agents. - Developed MS Access database to track and report agent compliance for performance management.-Delivered weekly feedback and coaching sessions to agents to improve Sales Center quality.