Led marketing, communication strategies, and initiatives for external audiences, including but not limited to public relations, social media, brand, and marketing.Oversaw and managed content development, innovative messaging, distribution, budget, and maintenance.Managed and executed multiple creative go-to-market brand projects and promotional activities to support sales teams, executive leaders, thought leadership, HR recruitment, and supervised external vendors to aid in the growth and awareness of our B2B e-commerce platform.Analyzed, tracked, and reported KPIs, metrics, and results of marketing campaigns, delivered presentations to senior leadership, and provided recommendations to improve brand alignment with target demographics to aid in generating an average of $1.2 billion per quarter.Owned and managed all social media channels and marketing budget for the B2B business unit, with channels achieving a steady 73% growth rate weekly.Trained and advised associates on new strategic marketing plans, sales campaign initiatives, corporate messaging, customer insights, and social media best practices to ensure company-wide value propositions, brand consistency, and awareness.Spearheaded branding across digital vehicles, enhancing customer web traffic Represented the company as a spokesperson and ambassador to increase brand awareness at community and other special events.

Achieved 98% patient growth during Q3 and Q4 for healthcare surgical departments after customer research and developing educational patient educational packets and webpages for pre/post-surgery.Oversaw sales on social media for CHA's educational courses (at Harvard University), increasing ROI by 100%, and collaborated with CHA Foundation to grow donations by 8%.Owned and monitored a monthly physician newsletter to build awareness for internal referrals, achieving an 81% opening rate monthly and decreasing outside referrals by more than 7% by Q2.

Directed business development initiatives by implementing new sales and business opportunities for the three practices, identifying new markets and sales leads by partnering with ENT and allergy providers to supply mouthguards for sleep apnea patients, partnering with infectious disease providers throughout Boston to provide dental care to patients with chronic health needs, and creating VIP wellness and concierge programs. Grew one practice from 3-4 patients a day to 50+ weekly.Managed internal and external marketing team and oversaw audience touchpointsAchieved an average of 15 media coverage write-ups per month in top magazines (Boston Magazine, Cosmopolitan,and Dental Publications), newspaper advertising, blogs, newspapers, and on television (The Chronicle and local news special stories).

Boutique Global Social Media Marketing company.• Created eye-popping social media content to increase clients online unique visitor count and network• Delivered long term outlook and fan engagements for the client and fans by curating content unique to each brand and creating contests• Managed creative campaigns to support digital cross-promotional efforts, including clients' social media sites, website, and email promotions, improving the end users experience

Leading Marketing and Advertising Agency. • Created inspiring, informative and buzz-worthy marketing materials, promotional and non-promotional marketing scripts, for various media channels in a fast-paced environment for B2B and B2C clients 
• Wrote commercials and messages for celebrity clients, Fortune 500 companies from various industries: Luxury brands (fashion/retail), healthcare, real estate, manufacturing, financial services, and entertainment. Wrote/edited commercials for Danny Glover and Amalgamated Bank, Jack Beers (PBS), artist Teedra Moses, among others