Margaret Rockwell Email & Phone Number

- Lead omnichannel diversification of company’s business to expand revenue sources from solely d2c e-commerce to include on-demand retail and b2b sales, increasing company revenue by 1M in first year- Designed strategy, sales cycle, and operational structure to effectively launch corporate subsidy program, non-managed retail business, customized product lines for the medical industry, and b2b revenue share program- Revised and re-launched company’s Ambassador program resulting in 250k increase in program’s sales- Planned, secured, launched, and managed 18 retail smart-markets across the Mid-Atlantic region in medical, residential, and corporate locations- Closed and managed deals with national sports teams including LAFC, LA Kings, Washington Football Team, and Dallas Mavericks- Secured and executed partnership with The Kelly Clarkson Show to support makeover contestants with healthy food delivery

Washington, District Of Columbia, United States

Expanded reach of current business to include NY/NJ and Philadelphia with current operations and logistics infrastructure. Launched shipping product to expand reach to entire Eastern Seaboard through the Midwest increasing market sales by 33%. Responsible for P&L of Territory's largest market (61% of total company revenue). Managed teams across operations, logistics, culinary, sales, and marketing.Operations & Logistics- Pivoted business from 55% Gym Pickup to 100% Direct Delivery while maintaining 98% of sales after covid shut down- Rolled out sustainable delivery option with fewer packaging materials to maintain eco-friendly packaging despite covid related pickup business shut down and reduced packaging SKUs, resulting in 34% decrease in costs- Increased market's gross sales by 33% through geographic expansion efforts- Launched the company's first shipping product line, expanding geographic reach from the Mid-Atlantic, to entire Eastern Seaboard and Midwest by securing USDA partnership for production and fulfillmentCulinary- Launched 3rd party add on products (beverages & desserts) resulting in a 36% increase in customer value and 43% increase in gross margin on new product SKUs- Debuted tiered pricing on meals, increasing AUV of 30% of customers in first month- Designed and launched new product lines to support post-covid shift in consumer behavior including produce & pantry boxes, meal kits with virtual events, holiday boxes, and diet themed reset packages resulting in 60% increase in AUV Sales- Secured and executed partnership with The Washington Football Team- Built partnerships, negotiated contracts, and managed 3rd party vendors including pick & pack, 3PL, public relations, marketing, fitness communities, and corporate partners. - Designed and lead "Territory Serves" giveback program donating 4k meals/month to local communities and 40-50lbs of food per month to Feeding America

Washington D.C. Metro Area

Responsible for P&L of Territory's largest market (56% of total company revenue). Managed teams across operations, logistics, culinary, sales, and marketing departments for the DMV and Baltimore Region. Expanded region to include Annapolis, Richmond, and Virginia Beach with current operations and logistics infrastructure through hub and spoke model.Operations & Logistics- Scaled and maintained operational capacity to accommodate 20% WoW growth- Expanded geographic reach to include Annapolis, Richmond, and Virginia Beach while maintaining stable gross margin- Reduced delivery and pick & pack costs by 34% by executing packaging shift from reusable coolers to recyclable boxes- Designed and scaled SOPs for optimizing operations and partner onboarding nationwide- Rolled out initiatives to meet ADA compliance regulations around delivery packagingSales- Built partnerships, negotiated contracts, and managed 3rd party vendors including pick & pack, 3PL, public relations, marketing, fitness communities, and corporate partners- Redesigned and implemented pick-up location partner engagement strategy- Launched community engagement efforts with local businesses and micro-influencers- Spearheaded text-to-opt-in customer acquisition project at pickup location resulting in 490% increase in new customers compared to previous methodCulinary- Supported roll out of celebrity chef licensing program with Top Chef runner-up Eric Adjepong- Worked with culinary manager to add strategic product lines (snack packs and family style meals) to complement our core product resulting in a 3% increase in AUV and 1% increase in SKUs per order

Arlington, Virginia

Managed and grew network of top local chefs.Built and implemented efficient operations processes.Consulted with Dev Team on product development.Formed strategic partnerships to streamline logistics and maximize operations capabilities.

Washington D.C. Metro Area

Manage day-to-day operations, finance, and growth of DC market.Strategically manage top accounts, resulting in 56% reduction in churn and $84K in upsell revenue.Lead weekly and monthly team meetings to ensure high levels of communication and implementation of best practices.Direct collaboration between all stakeholers to ensure business verticals are scaled in tandem and market needs are being met.Motivate, mentor and develop team of five and provide guidance on key objectives and professional development.

Washington D.C. Metro Area

Launched ZeroCater’s forth market, implemented and enhanced the company’s market strategy, and created efficient workflow processes for new markets.Built and maintained relationships with top local food vendors to join ZeroCater's highly vetted network of caterers and restaurants.Maximized vendor efficiency by developing and analyzing vendor KPIs and problem-solving to overcome weaknesses.Negotiated partnership terms and commission structures with food businesses to secure contractual service agreements.Consulted new and existing restaurants on creating or expanding their menus and catering services through ZeroCater's growing business.Developed new market on-boarding and trial processes to ensure solid foundations for strong, mutually-beneficial partnerships.

1808 Eye St Nw

Led recruitment efforts, working directly with the CEO to plan strategically for company growth.Developed, designed, and implemented quarterly recruitment campaigns, advertisements and budgets.Increased agent retention by 143% through new agent training program and professional development opportunities.

1808 Eye St Nw Washington, Dc

Directed and supervised a team of 14 real estate agents.Designed successful quota structures and incentive programs, increasing company revenue by 44%.

Washington D.C. Metro Area

Coordinator of the Washington DC and Philadelphia offices of Urban Igloo, the apartment finders. We match people and apartments, whether they be multi family managed properties, or single owned condominiums. Our mission is to be the most professional and locally based apartment finders in the Washington area. We are the first apartment placement service in DC to offer free web based posting for owners, and open professional offices where renters can shop for various apartments until they find one they can call "home". Urban Igloo is performance based. Our leasing agents are licensed and receive training that helps owners save time & be more efficient, by touring and closing real renters. Renters or company placement officers quickly target rental availabilities and their employees needs. We expect to open more offices and use a customer first strategy as we grow.

Madrid, Spain

Taught general English, exam preparation, level testing and needs analysis .Lesson planned for classes on a 1 to 1 or small group basis.

Coordinated, designed and executed corporate events and camps for 15-30 kids and adultsDesigned and distributed newsletters and maintained social media outletsInstructed private and group art lessons for up to 30 children and adultsResearched, proposed and developed new business initiatives to expand the company

Drafted articles for Business Alabama and Technology Alabama Conducted primary and secondary research and compiled findings into spreadsheetsEdited news releases and magazine articlesCompiled graphics and information for Alabama Advantage Magazine

B.A, Communications And Information Sciences; Public Relations

Education record