Margarida Fantini Email & Phone Number

Sydney, Nsw, Au

Richmond, Victoria, Au

Pyrmont, New South Wales, Au

Leading a small team of Audience Insights analysts for the Domain Group brands. Primarily responsible for turning audience data into meaningful insights, which will inform marketing decisions, drive growth and educate external clients about our audience. We use a range of data sources to help Domain get close and personal with its audience across digital and print platforms, including internal data tools, Google Analytics (GA360), EMMA/ipsos, Nielsen, App Annie, and YouGov. Craft and deliver strategic and tactical audience insights to key stakeholders, and provide accurate and timely reporting on audience performance, and undertake deep dives where required to understand challenges and identify growth opportunities.

Sydney, New South Wales, Au

Leading the Life Media product team within Fairfax Media, managing the lifestyle, parenting, food & wine, travel and automotive products.

Sydney, New South Wales, Au

Delivering strategic product plans to achieve commercial objectives for Fairfax Media's leading parenting brands, Essential Baby and Find A Babysitter. Launched the EssentialKids.com.au product in 2011 - a new successful revenue stream for Fairfax Media in the online parenting space. I am also very fortunate to lead and mentor a small team of two talented Product Managers.

Sydney, New South Wales, Au

Managing FindABabysitter.com.au - Australia's leading babysitter and nanny website. A new online business acquired by Fairfax Digital in Dec 2009.Successfully managed the migration of the Find A Babysitter online website into the Fairfax Digital network including a complete site redesign going live in July 2010 which resulted in membership sales growing by 40% year on year.Develop new product initiatives and business ideas for Find A Babysitter including site enhancements to improve key conversion metrics, pricing decisions, new revenue streams, acquisition partnership deals.Manage the business P&L including weekly forecasting of revenue and costs. Setting annual budgets and business strategy. Manage the product roadmap and slate.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~From February 2011, I am now leading the Essential Baby product team delivering key project work to ensure continued business growth in the online parenting category.

Sydney, New South Wales, Au

Manage the RSVP.com.au site redesign to improve product purchase conversions, registrations, usability, and site visitation / user loyalty. Manage a project from start to finish that automates special offers to key customer segments designed to grow and drive additional revenue for the business.Prepare weekly revenue forecasts and monitor product performance regularly.

Sydney, New South Wales, Au

Manage the online product strategy and slate for the Domain.com.au consumer website. Business casing, product planning, prioritisation, user experience specifications, product design and development.

Sydney, New South Wales, Au

Manage the product road map for APM consumer and trade products. Define product requirements for each project, ensuring these are communicated through development and to business stakeholders. Identify new revenue opportunities and design products that support new revenue for the business.

Sydney, New South Wales, Au

Manage property news content and editorial including the weekly Property Newsletter and E-Comms. Execute promotional and marketing initiatives that will drive traffic to domain.com.au. Assist the Senior Product Manager with a site redesign in 2006.

Sydney, Nsw, Au

Development of internet marketing strategies to drive traffic and generate revenue online. Manage online advertising and promotional opportunities including search engine marketing. Prepare website content and campaign creative, including Fact Sheets. Ensure marketing campaigns are delivered online. Utilise the customer database to drive loyalty. Manage the re-development of the online reservation system. Website analysis and reporting.

Responsibilities include the development and implementation of internet marketing plans and strategies, maintenance and development of company website, managing content for the website to ensure consistency with all offline communication, managing the digital image library online, statistical reporting, sourcing new online opportunities and co-ordination of email marketing campaigns.

Phoenix, Arizona, Us

Management of all consumer marketing initiatives including the coordination of national advertising campaigns, management of the Fly Buys loyalty program, maintenance of the consumer website, promotion of the self-drive itineraries, database management, research and analysis.

Bachelor Of Commerce, Majoring In Tourism Management With A Sub-Major In Marketing

Education record