Docente da Cadeira de Comunicação Corporativa e Inteligência Artificial

A Aurora é uma consultora de estratégia e gestão de reputação, focada em ajudar equipas, empresas e pessoas a terem o reconhecimento que merecem. Apoiamos a tomada de decisão no dia-a-dia das organizações em quatro grandes áreas: Reputação Corporativa, Cultura e Atratividade Organizacional, Personal Branding e Comunicação Política.Para além da utilização do seu próprio modelo de gestão de reputação, a Aurora distingui-se pela utilização de metodologias ágeis na gestão dos projetos e de… Show more A Aurora é uma consultora de estratégia e gestão de reputação, focada em ajudar equipas, empresas e pessoas a terem o reconhecimento que merecem. Apoiamos a tomada de decisão no dia-a-dia das organizações em quatro grandes áreas: Reputação Corporativa, Cultura e Atratividade Organizacional, Personal Branding e Comunicação Política.Para além da utilização do seu próprio modelo de gestão de reputação, a Aurora distingui-se pela utilização de metodologias ágeis na gestão dos projetos e de ferramentas de GenAI na produção de conteúdos e análise de dados.Em Fevereiro de 2023, com apenas 5 meses de existência, lançou a primeira campanha de employer branding em Portugal com recurso a Inteligência Artificial, para a PHC Software. Esta foi mencionada em meios de comunicação diversos, como a Forbes Portugal, o DN, a Computer World e o ECO.Agora, com um ano de existência, trabalham com mais de 15 clientes e têm uma equipa multidisciplinar, pronto para comunicar o futuro. Show less

While at PHC Software, I joined the company's corporate communications area, where I had the opportunity to work on the company's employer branding and reputation strategy.The result of the strategic communication work to attract talent was visible on several fronts, from the various awards received by PHC in terms of people management, the increase in the number of applications, and the increase in the company's employee engagement.In these three years:✅ I was… Show more While at PHC Software, I joined the company's corporate communications area, where I had the opportunity to work on the company's employer branding and reputation strategy.The result of the strategic communication work to attract talent was visible on several fronts, from the various awards received by PHC in terms of people management, the increase in the number of applications, and the increase in the company's employee engagement.In these three years:✅ I was responsible for PHC Software's employer branding supports, namely the Living at PHC Instagram page, blog, and podcast.💡 We revamped the company's recruitment process, structuring the employee value proposition (EVP), supports, messages and tools to be adopted in the active search for talent.🕐 In two weeks, we organized an event that covered the entire recruitment process, where we recruited eight tech talents in less than four hours.🏆 Our employer brand strategy has won us several awards such as “the happiest company in Portugal”, top 3 best companies to work for, and twice in a row the best SME to work for, among others.📰 I managed the Corporate TV project of the new PHC facilities, designing the content system, developing the software requirements, defining procedures, and building the communication supports.🌍 I was part of the team that rethought the company's social responsibility policy, which led to the launch of the PHC Foundation.🗣️ I helped train several company spokespersons, preparing them for interviews, presentations, and event panel discussions.🚀 The business amounted to 13 million euros, breaking consecutive billing records. Show less

The experience at Fundação S. João de Deus allowed me to develop my ability to coordinate projects and relate to different types of donors. During the months I developed strategic communication work and was lucky enough to implement new processes and supports that helped the Foundation increase the return of its digital communication.During my time at Fundação S. João de Deus:🤝 Managed the Foundation's relationship with different partners and major donors, building campaigns… Show more The experience at Fundação S. João de Deus allowed me to develop my ability to coordinate projects and relate to different types of donors. During the months I developed strategic communication work and was lucky enough to implement new processes and supports that helped the Foundation increase the return of its digital communication.During my time at Fundação S. João de Deus:🤝 Managed the Foundation's relationship with different partners and major donors, building campaigns and new fundraising actions🌍 I coordinated the Foundation's relationship with the various institutions of the Saint John of God Foundation Alliance📚 I followed the BEM project - Merit Scholarships, in Mozambique and Timor, raising patrons and managing the relationship with them📱Managed the development of the platform for mental health, You Should Mind👩‍💻 I created and managed several digital supports for the Foundation: newsletter, social media pages, and institutional website content✅ I created the internal communication tools that allowed a better alignment between the Foundation's collaborators📸 I followed the development of various actions and events, in particular the recording of the documentary mini-series about the Foundation👉 The Fundação S. João de Deus is an IPSS, and Portuguese NGDO, which works to promote Mental Health and Active Aging, and finances projects in the areas of basic education and health in Mozambique and Timor Show less

👵 The internship at Lares Online, even before finishing my degree, allowed me to develop my ability to analyze business and master digital tools.During the months of my internship, I had the opportunity to support the creation of a strategy for new business areas, prepare competitive analysis reports and develop content for the company's digital platforms.