Develop and maintain the business in Spain, through a distributor, and directly in Portugal by defining strategies to achieve the objectives and guaranteeing the execution of the tactical plans.

Bring to the market an innovative and disruptive microbiology solution. Launched and implemented the microbiology solution in the Portuguese and Galician markets, doing the market prospection and strategic positioning, ensuring the efficiency of business operations, designing and implementing business and strategic plans to promote company growth, identifying and working with clinicians and pathologists KOLs.Responsible for creating business opportunities to achieve business objectives, promoting customer loyalty and confidence.

Management of a multidisciplinary team, consisting of a group of five Application Specialists and four Sales Representative, in Portugal and Galicia. Responsible for ensuring profitability in operations by developing and implementing strategic action plans to achieve business objectives. Organization, orientation and implementation of the company in the Portuguese market. Definition, implementation, follow-up and analysis of the Key Performance Indicators of the Business (KPI's). Definition and follow-up the Annual Sales Budget. Definition the contents for Workshops and Meetings with Customers. Obtaining market data and monitoring the competition.

Working at Siemens Healthcare Diagnostics in Global Outbound Marketing as Manager of Integrated Systems I am the key contact person between the Global functions and the countries of the following Clusters, Latin America, Central Eastern Europe and Russia Central Asia, in supporting the business strategy.

I joined the Marketing Department as Product Manager for Central Lab Portugal at Siemens Healthcare Diagnostics. In this position my responsibilities were manager of Clinical Chemistry product lines with ADVIA systems, the Immunochemistry product lines with Integrated Systems, Plasma Proteins and VIVA systems and in addition to it managed the Immunosuppressive, TDM and Cardiac Markers assays across all the platforms on SHD. The launch of Vista system in Portugal, in 2008 was my first challenge as product manager.

As Clinical Application Specialist at Dade Behring I gave the customer support in Private and Hospital laboratories, doing the Immunochemistry systems installation, giving to the customers the training as instrument users and solving the daily issues they had in the following product lines: Clinical Chemistry, Plasma proteins, Immunosuppressant, Therapeutic Drugs and Drugs of Abuse and Cardiac Markers. I also used to give support to the Technical Service Engineers as well as the sales force on specialities.

As Sales Representative at Sipaco I dealt with private and Hospital laboratories in the North of Portugal. I also gave after sales support to customers working with infectious disease assays and clinical chemistry systems.