Owner and creator of Zoda Diseño, in charge of the commercial area.Company focussed in Interior Design and Decoration. We have three different business units, Remodeling and Interior design for residentials and commercial spaces, distribution of curtains and blinds, and home automation products, BTicino and Legrand.Key Activities:• Planning and structuring of the business.• Development of the company marketing plan.• Market Research and development of data bases of potential costumers.• Development of the commercial department, from the call center management and all the search for new costumers, responsable for the negotiations, pricing analysis, and development of the different joint ventures.

Sector: Mass Market - Construction, decoration and packaging materials.Key activities:• Opened new markets and expanded existing ones in the Caribbean Region and Central America. For example, increased half year sales by 80% in the first half of 2010.• Analyzed new markets including market trend and competitor analysis and developed new business opportunities. • Developed sales and marketing strategies with the different distributors to achieve the positioning of the brand in different markets and investigated different distribution channels. • Managed existing customers to develop and negotiate new business. • Allocated and managed budgets for international sales and actioned a sales strategy to deliver against sales targets.

I was studying an Executive MBA in Madrid, I was working at Nielsen during I was studying• Analysis of information from many perspectives, such as by specific product categories, by geographic area and by retail channel. • Organize and present information to suit the specific needs of retail organizations, this information is used by general managers, marketing professionals, sales professionals, purchases, merchandisers and category managers. • Analysis and modeling services to provide clients with a range of options to evaluate and understand why marketing campaigns succeed or fail, and to address specific future marketing opportunities and issues.

Fresh Cut Flower production and commercialization Company • Creation and developing of the sales team, following and support in the commercial work. Development of goals with monthly, weekly and daily following to ensure the annual sales budget fulfillment. Based on marketing strategies throughout all competitive markets.• Responsible for the creation of the Marketing Plan, annual budget and its execution. Company’s CRM developing and follows up.• Develop new corporate and medium size business accounts through effective sales, marketing, networking, presentations and follow-up.• Growth of the most representative Distribution Channels on the market, according to the Company’s objectives. Manage of national and international costumers, in charge of the negotiations, price fixing for the company, according to the constant markets research we made.• Increase the company’s marginal revenue in floral sales.