Currently curating the marketing blueprint of the future @AgencyHelix. Agency Helix is not your typical marketing agency. It is a community of free creatives, all aiming to shape the digital landscapes of tomorrow. We nurture and develop brands by sequencing, modifying and growing their DNA.

Abu Dhabi National Hotels (ADNH) is a leading hospitality company which owns and operates hotel brands such as Marriott International, Radisson Hotel Group, Accor Hotels, Hyatt International, Address HotelsI was responsible for leading and directing ADNH sales strategy for developing business and achieving the company’s commercial objectives.Key Achievements: - I planned, and implemented a complete organizational redesign, saving $1M annually, and aligning corporate… Show more Abu Dhabi National Hotels (ADNH) is a leading hospitality company which owns and operates hotel brands such as Marriott International, Radisson Hotel Group, Accor Hotels, Hyatt International, Address HotelsI was responsible for leading and directing ADNH sales strategy for developing business and achieving the company’s commercial objectives.Key Achievements: - I planned, and implemented a complete organizational redesign, saving $1M annually, and aligning corporate objectives to new roles. - Built a data driven approach, using predictive analytics for prioritized prospecting, and ultimately increasing our conversion ratio to 25% of the targeted accounts. - Operational and team setup from ground 0- Established fully fledged commercial framework which increased business development opportunities in UAE Show less

A unique role, as Director of Sales for multiple properties, I oversaw, planned, and implemented the sales strategy and operations for Aloft’s Abu Dhabi and Al Ain hotels, with a combined total of over 550 rooms. In this role, I oversaw and managed a team of 9, providing mentorship, leadership, and professional development through one-to-one performance assessments, LPPs, development strategy, and weekly corporate and groups meetings. I set up, monitored, and evaluated a multi property… Show more A unique role, as Director of Sales for multiple properties, I oversaw, planned, and implemented the sales strategy and operations for Aloft’s Abu Dhabi and Al Ain hotels, with a combined total of over 550 rooms. In this role, I oversaw and managed a team of 9, providing mentorship, leadership, and professional development through one-to-one performance assessments, LPPs, development strategy, and weekly corporate and groups meetings. I set up, monitored, and evaluated a multi property sales team of experts, constantly strategizing and aliging the businesses based on competitor analysis and market intelligence reporting. Key Achievements: - Through innovative sales and business development strategies, we increased room occupancy by 22% YOY, increasing room revenue vs our budget a further 11%- Established unique and strategic relationships with groups such as Worldskills, IDF, ICANN, Special Olympics, and ADIPEC Congresses, increasing revenue by $2.5M- Built out the banqueting and events division, adding an additional $1M in revenue from segmentation- We also were positioned to introduce new leisure markets- boosting sales by 80% and expanding into markets in Germany and the UK. Show less

My Director of Sales role has been foundational in my professional work. I was promoted as the youngest DOS in company history when I was 26. In this role, I restructured and focused the sales team, and their business process towards proactive sales strategies. This allowed us to better manage ongoing relationships, build new ones, and provide an environment for optimal team performance. Key Achievements- Introduced the All-Inclusive concept to the hotel, expanding revenues by $1.5M… Show more My Director of Sales role has been foundational in my professional work. I was promoted as the youngest DOS in company history when I was 26. In this role, I restructured and focused the sales team, and their business process towards proactive sales strategies. This allowed us to better manage ongoing relationships, build new ones, and provide an environment for optimal team performance. Key Achievements- Introduced the All-Inclusive concept to the hotel, expanding revenues by $1.5M annually- Surpassing all planned figures for key market segments, including Banqueting (110%), Groups (115%), and Government Services (125%) while also sustaining average daily rate for these segments too.- My team and I closed large volume contracts for both corporate and leisure segments, promoting additional cross selling to other hotel sections. - Besides my managerial duties, I also directly contribute to $3M+ in annual revenue in 2016. Show less

- I was listed as one of the Top 150 sales performers in the world.